Marketing to Generation Z – David Stillman & Jonah Stillman

Marketing to Generation Z

By: David Stillman & Jonah Stillman

Level: Beginner

Duration: 28m 51s

Released: October 3, 2019

Description

Marketers have five generations to reach with each campaign: traditionalists, baby boomers, Generation X, millennials, and now Generation Z. Gen Zers are significantly different than predecessors: more realistic, competitive, and motivated. So how are marketers going to adapt to the needs of this up-and-coming generation? Learn from experts David Stillman and Jonah Stillman, a father and son team spanning Gen X and Gen Z, about who Gen Z is and how you can adapt your marketing campaigns to target this savvy new audience. Explore the seven key traits of Gen Z and discover where members shop, how they use social media, why they want to be aligned with winning brands, and more. Using David and Jonah’s tips, you’ll be better prepared to market to this incredibly unique and diverse generation.

Contents

• Introduction
• 1. Who Is Gen Z?
• 2. Physical Meets Digital: Phigital
• 3. Hyper Custom
• 4. Realistic
• 5. Weconomist
• 6. Fear of Missing Out (FOMO)
• 7. Do It Yourself (DIY)
• 8. Driven

About Instructors

Jonah Stillman is cofounder of Gen Z Guru—a consulting firm for multigenerational marketing and collaboration.

Jonah graduated from high school in 2017 and is currently pursuing a career as an entrepreneur. For 10 years, Jonah competed on the national US circuit in snowboarding. He was ranked in the top five in the US before hanging up his helmet to pursue working with his dad, David Stillman, in the generational field. Jonah and a team of peers conducted one of the first national surveys about Gen Z’s workplace attitudes. The eye-opening results were used as the basis of the book Jonah coauthored with his dad, Gen Z @ Work.

After growing up watching his dad be the voice of his generation, Jonah is excited to be a voice of Gen Z. Find out more at genzguru.com.

David Stillman is an acclaimed expert on bridging generational gaps and the cofounder of Gen Z Guru.

For over 20 years, David shared his expertise on how best to bridge generational gaps. David has been featured on CNN, CNBC, NPR, and the TODAY Show and in Fast Company, The New York Times, USA Today, and The Wall Street Journal. David is also the co-author of two best-selling books: When Generations Collide and The M-Factor: How the Millennial Generation Is Rocking the Workplace. David’s latest book, Gen Z @ Work, was coauthored with his son, Jonah. Based on the first national studies of Gen Z’s workplace attitudes, the book contains interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves.

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Archive: https://archive.ph/wip/gBFy0