Marketing to Make Millions – Alan Weiss, Ph. D

Marketing to Make Millions

Alan Weiss on DVD delivering a keynote

In this one-hour appearance, Alan provides you with two major opportunities for dramatic growth:

1. Process

• Learn the sequence and timing of a keynote
• Watch the mistakes and recovery!
• Understand how to use Q&A and audience involvement
• Learn the impact of stories, cadence, timing, and examples
• Heresy! Watch how notes are used
• Learn “conversation” instead of “speaking”
• Appreciate and emulate subtle stage techniques
• Application of ad lib humor and “in the moment” commentary
• Prudent risk-taking
• How to begin and end

2. Content

• Achieving and manifesting expertise
• Building relationships
• Setting fees
• Using the media
• Positioning and branding
• Use of language and persuasion
• Self-esteem
• Conveyance of value
• Output vs. input

Every speaker and aspiring speaker needs this in his or her library, and anyone interested in marketing professional services needs to watch this.

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