Marlow Marketing Method – Chris Marlow

Marlow Marketing Method

The world’s most comprehensive amd proven marketing system for copywriters…

The MARLOW Marketing Method is the leading self-marketing course for copywriters. And I want YOU to be a successful copywriter (or marketer) who can look back at this course as instrumental in your success! I have students who are using this course to market their software company, their coastal inn… even their Alpaca ranch!

You see, what you will learn here are universal client acquisition and lead-generation principles as applied to a copywriting career targeting the best clients. What you will learn here for your copywriting business will also help you in any other!

This 24-module self-marketing system
will show you how to… 

1. Find the niche that’s right for you
2. Write your unique selling proposition (USP)
3. Optimize your website
4. Create powerful case studies (even if you think you have none)
5. Write a USP-based business biography
6. Use proven closed-loop business forms
7. Submit your work professionally
8. Build your own unique mailing list
9. Qualify — and disqualify — prospects
10. Build your complete marketing plan
11. Understand your prospect’s #1 pain so you can create a free offer
12. Create your compelling free offer title
13. Write free offer content that influences your prospect
14. Name your lead-nurturing ezine
15. Build a tagline that supports your USP
16. Build a website that captures leads
17. Design response generating stationery
18. Create an ezine bait piece that drives your signups
19. Create a dynamic value proposition
20. Create your first direct mail campaign
21. Develop a brand appropriate to your niche
22. Create your first direct mail campaign
23. Follow up your mailing to find hot leads
24. Close the sale in record time

From Chris Marlow

Eventually the day came that my program had reached peak perfection, and it was time to put it all on paper. In November of 2008 I debuted the Home Study Version of the MARLOW Marketing Method™ for Copywriters to hundreds of copywriters at the American Writers & Artists (AWAI) Bootcamp.

In a workshop I presented just one module of the course, the module entitled “How to Find Your Niche.” After several hundred copywriters used my heretofore “secret system” for matching copywriters to the many niches open to them, I received a standing ovation!

Now YOU can benefit from the same client acquisition system that hundreds of copywriters have used to find their niche, create a unique positioning, build their impressive marketing materials and website… and of course, attract and close the world’s highest-paying and most desirable clients!

24 is the magic number for success

My 24-point system for landing the high-quality, high-value clients is the same one I used myself to get the great clients — like FC&A Publishing, Creative Direct Marketing Group, and even Microsoft — after being laid off from the direct response agency I worked at for nearly a decade.

My employee years as a staff copywriter, and my cumulative years working freelance for such notable direct response agencies as the Kern Organization, Direct Marketing Solutions and Creative Direct Marketing Group, taught me what it takes to attract and land the quality clients for their clients — and myself.

This is the system I used to quickly build my own highly profitable freelance copywriting business in 1998, and it’s the system I’ve taught my students to use for since 2003. (See testimonials.)

What the MARLOW Marketing Method for Copywriters teaches you is master-level lead-generation and a proven closing system specific to copywriters. And it does so in 24 modules that take you from finding the niche that’s right for you — to actually closing the sale — and all the way through your business forms and professional work submission formats.

This self-marketing system leaves nothing out… you even come away with an Integrated Marketing Plan that allows you to accelerate your success even in this day of expanded marketing avenues such as new media!

Includes the world’s only proven system for finding your copywriting niche

For years I’ve quietly helped my coaching students find their niche with a system I developed and held close to the vest. But an invitation to speak at the American Writers & Artists Institute (AWAI) Bootcamp in November of 2008 forced me to reveal my proprietary system, which brought me emails like the one above.

In addition to helping you hone in on the niche that will help you achieve your goals and dreams as a copywriter, you’ll also discover how to…

• Build your business based on a strong unique selling proposition
• Create an appropriate positioning in your marketplace
• Create powerful marketing materials that sell you so you don’t have to!
• Brand yourself so you attract a higher quality of client
• Create an offer that prospects respond to
• Build a hard-working lead-generating site that is SEO optimized
• Target and nurture the right prospects
• Create an optimized marketing plan for your niche
• Deploy a sophisticated marketing campaign
• Follow up and close the client in record time
• Use proper business forms that help you close the sale
• Hand in first draft work that’s immediately accepted
• Present yourself as a professional so you can work with professionals
• Use a closed-loop self-marketing system for maximum efficiency and success!

The secret to success is to “Dress for Success”

The high-value, high-quality clients who you can learn from — and who will make your career a success — are looking for certain things when they evaluate your website and your marketing materials.

They’re looking to see if you know “it’s all about them and not you.” They’re looking to see if you niche, if you have a unique positioning within that niche, whether you have high-quality branding or not, evidence that you’re a “problem solver” rather than an “order taker,” and indications that you know marketing basics in addition to having solid copywriting skills.

When you complete the MARLOW Marketing Method for Copywriters Home Study Course it will be evident that you are all of these things and more.

You will have built a marketable business from the ground up, including an assessment of marketplace profitability, prospect qualification, list building, prospect psychology and offer development, essential marketing materials, a powerful lead-generating website, campaign development and deployment, and tools in place for lead-nurturing. All this plus a comprehensive exercise in high-quality lead generation.

Get Download Chris Marlow – Marlow Marketing Method at Offimc.click Now!

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