Million Dollar Coaching – Glenn Livingston

ATTENTION COACHES AND “COACHES TO BE”:
Here’s how to get all the practical information you may ever need to turn your
experience into a six—or even seven!—figure coaching practice:

“Four Million-Dollar Marketers And Coaches Reveal Their Most Treasured Secrets For Building A Financially Rewarding (And Emotionally Fulfilling) Coaching Practice!”

“Regardless Of Whether You’re A Business Or Personal Coach, Even If You’ve Never Done A Single Session, And Even If You Have NO Credentials, Training, or Any Earthly Idea How to Get Your First Paying Client!”

“We’re SO confident you’ll build an independent, lucrative, thriving practice—working via telephone, Skype, and the internet from anywhere in the world!—that if you don’t, we’ll give you DOUBLE your money back. Keep reading for incontrovertible PROOF, and the full details of our “Coach’s Honor Guarantee”

From the Desk of Glenn Livingston, Ph.D.
Coaching from New Hampshire on Thursday,
September 6th, at 11:07 am.

Dear Coach Or Coach To Be,

If you’re ready to be rewarded for your life and/or business experience and your sincere desire to help others …

If you dream about the independence, satisfaction, and financial freedom of your own coaching practice…

If you’d like to work from wherever you want, on your own schedule, without anyone telling you what to do…

Then this may be the most important letter you’ve come across in all of your coaching research. Because you’re about to discover virtually everything you need to know to develop the coaching practice of your dreams, even if you don’t yet have the right credentials or training, and don’t particularly like marketing:

Discover how to magnetically attract coaching clients … pre-sold on YOUR coaching services before they contact you!

Learn which advertising mediums really work for coaches, and which are a complete waste of money!

See how to sort through the maze of confusing training and certification options!

Hear real coaches discuss their experience, and share hours and hours of coaching insights with you!

Minimize costs and manage business risks!

Maximize your confidence as a coach!

Build a marketing system designed to bring you client after client on autopilot! (It’s one of the single biggest factors which distinguishes successful coaches from those who just “trade sessions” with others on the sidelines, hoping and praying for paying clients)…

And most importantly, see how to get meaningful and measurable results for your clients so they’ll stick with you and refer others!

With easy-to-understand audios, videos, & action plans that cover coaching skills, marketing, training, motivation, and more, this system saves you literally years of guesswork.

So if making a full time income doing what you love sounds good to you …

If you’re thrilled by the prospect of getting paid to help others …

Even if you only want to generate a few thousand dollars a month in your spare time… then grab a cup of your favorite Latte, bolt the door, put your phone on “Do Not Disturb”, let your calls go to voice mail, and put anything that could distract you aside!

You’ll want read this letter from top to bottom without missing a word because in today’s world you can become an independent and financially successful coach using the internet, Skype, and your telephone to attract (and work with) clients from all over the globe.

And, if you’ll excuse the immodesty (and promise not to tell my mother)…

Terry Dean, million dollar coach, author, and entrepreneur. He’s trained dozens of coaches to build documented six figure practices, and has helped thousands of entrepreneurs get their start online since 1996!

Dan Gallapoo is a copywriter, coach, and multi-million dollar entrepreneur who trained (and actually lived with) legendary marketer Gary Halbert. Better known as “Doberman Dan” in the business world, Mr. Gallapoo specializes in health niches. His work has been featured in Muscle & Fitness, Natural Body Building and Fitness, Flex Magazine, Weekly World News, Men’s Edge, and many more prestigious periodicals.

Glenn Livingston, Ph.D., is a psychologist by training, but spent most of his career as a coach and marketing consultant. He not only built a 65 person practice in record time, but his companies have sold over $20,000,000 to Fortune 500 firms like AT&T, Lipton, Novartis, and Whirlpool. (You may have heard him on ABC or CBS radio, seen him on TV, or read about him in The New York Times, The New York Daily News, and/or Crain’s NY Business)

Mister “X”, our fourth expert—who prefers to remain anonymous in this letter—built a multi-million dollar business on mental health topics which nobody believed were marketable. He’s sold thousands of coaching sessions, and has 11,000 testimonials from happy customers!

You’ll Be Learning From Experts Who’ve “Walked
the Walk”, Not “Posers” Who “Talk The Talk!”

(When You Take a Breath and Think About This Seriously,
You’ll See This Makes OUR Program Better Than EVERY Other
“How to Build a Coaching Practice” Product in the World)

Listen, the internet is amazing. It puts SO much information at our fingertips. But it’s pretty dangerous too. Especially for coaches…

Because everyone and their dog can put up a site that says “Hey, I’ll teach you how to build a coaching practice and make big bucks doing what you love”…

You see, because coaches so desperately want to “make a difference while they’re making a living”, and to finally “get credit” for their real life experience, it unfortunately doesn’t take much to sell expensive training and certification programs to naïve coaches hungry for the dream.

But do you wanna know the sad truth about finances in the coaching profession?

THE SAD TRUTH ABOUT MOST COACH’S FINANCES TODAY: Economically speaking, the vast majority of coaches are broke. They spend their time giving each other FREE practice sessions. They’ve got virtually NO income to speak of from their own paying clients. (Some coaches might be better off, at least financially, delivering pizzas for a living. Seriously.)

It’s a sobering thought, especially given the fact most coaches are sincere, skilled, and genuinely passionate about the field. And most ARE willing to put in the work to make it happen…

Worse yet, many have spent thousands on expensive certifications by prominent institutes and training centers…

There’s NO official credential required to provide coaching services. And NO regulating body. I’m not saying you don’t get valuable skills or training from certification programs. But you should definitely think twice before shelling out the equivalent of a mortgage payment.

Susan Austin—one of the early founders of the coaching movement—put it best when she said “I think most people should spend the money for certification only AFTER they’ve been rejected by their third client due to lack of credentials. It almost never happens!”

The coaching business is ABSOLUTELY NOT NOT NOT something that follows the dictum “If you build it, they will come”…

It’s NOT something you can “manifest” or “will into existence”…

You’ve got to follow a tested and proven model from people who’ve REALLY done it. And ideally, from people who’ve proven they can teach others to build successful practices too.

But many of the courses which supposedly teach you the coaching business are either offered by POSERS (people who “talk the talk” but never really “walked the walk”)—OR—by genuinely skilled coaches who never mastered the business end of the game.

The unfortunate result is that eager new coaches routinely pay thousands of dollars for training, only to wind up without a clue as to how to FILL their practice with real, paying clients

No matter how good your coaching skills are you can’t possibly be fulfilled if you’re worried about paying your bills while you’re interacting with clients…

No matter how much you’re helping clients, you’ll help them more once you know for certain you’re on the right financial road FOR YOURSELF…

No matter how noble a profession coaching may be, at the end of the day financial stress KILLS the experience. Period. (Please read this sentence again)

Which is why I want you to know for certain that you’ll be learning from four REAL experts—NOT POSERS—thoroughly qualified to provide everything you need to know for your coaching business:

DR. GLENN LIVINGSTON: Since I’ve jettisoned my modesty for the duration of this letter, and since you’ve promised not to tell my Mom, I’ll start with myself:

I’m the son of two therapists in a family of 20 psychologists, social workers, and psychotherapists. (Literally, when we walk into a restaurant together and the hostess says “Table for Dr. Livingston” or the dreaded “Dr. Livingston, I Presume!?”…at least a half dozen people turn around). While you may not want to come to my family reunion, it’s important for you to know the “helping business” is in my blood from birth…

After getting my Ph.D. in psychology I built a 65 person practice in approximately eighteen months, just outside of New York City. When people’s symptoms resolved , I would invite them to become coaching clients. This became the bulk of my practice 5 years later. I generated more than 1,000 new client calls and referrals during this time period! (I also supervised psychotherapists and coaches to develop their client skills)…

Because I don’t have kids, thoroughly enjoy my work, and have had NO commute working from home for the last 21 years, I launched a second career as a consultant. My specialty was helping large companies evaluate psychological response to advertising, which is where I originally developed my marketing expertise…

I also offered team building sessions, creative ideation sessions, and name development sessions which were arguably some of the most expensive coaching services ever sold! (In one of them, my wife and I were responsible for leading an executive team to develop the name “Nextel™” in a single weekend. They became a billion dollar conglomerate, and we got $25,000 for the workshop. I think they got the better deal!)…

My firms eventually sold more than $20,000,000 in consulting services to clients like:

Along the way my company work and/or theories got tens of thousands of dollars of free publicity in places like …

But in 2003 I got fed up and stressed out from working with 800 pound gorillas. I wanted something, at least for a few years, that had nothing to do with business advice or making money. And I wanted to take my skills to the INTERNET too. So I fired my corporate clients and quietly used the methods I developed doing millions of dollars of high end consulting to discover little untapped markets. I made over $250,000 selling e-books and audios. Some of the little niches I practiced these techniques on were:

How to care for pet guinea pigs, rabbits, frogs, and goats (I sold over $250,000 worth of e-books and audios–each one for under $10–that’s a lot of piggy books!)

Reading body language (another $100K–$14.95 at a time)

How To Solve Sudoku Puzzles (I built a whole company around this one with a partner, it quickly had 100,000+ subscribers!)

And a whole range of other weird issues, like dealing with radon problems, waste water management, etc

In 2006 word got out, and I began teaching seminars to help others leverage my techniques. By 2008 I was flooded with requests to market FOR other businesses (including dozens of coaches), so along with a partner I founded an internet marketing agency which grew to 21 people before I sold my shares. The agency put me in regular contact with some of the top internet marketing experts in the world. More importantly, I saw what turns dollars IN into dollars OUT over and over again, since I not only reviewed client business models but saw the statistical results in their advertising accounts. Needless to say, I’m not “talking theory!” I know what works–and what wastes your valuable time–in today’s online world…

I have a coaching system which is routinely sold out with a waiting list more than one year long. (And I charge $1,000/hr for one-off phone and/or Skype time outside of this system)

I bring the money-making disciplines of marketing, psychology, research, competitive intelligence, and statistics to bear on your coaching market. It’s a unique power your competitors can’t match…

Oh, and in case you’re wondering, I definitely DO have a full and balanced life! I’m married for 25 years to a gorgeous, funny, and brilliant woman. I take full day hikes in the White Mountains at least once a week. I’ve got two dogs who are more intelligent (and entertaining) than most people I know, and a niece and nephew who bring such joy to my life I never could have imagined!

MISTER TERRY DEAN: Oh, there are a LOT of impressive things I can tell you about Terry…

Marcus Santamaria
SynergySpanish.com

Start with the fact he’s been coaching entrepreneurs to online success longer than ANYONE else I know…

Consider how Terry’s solved more online sales problems than anyone else I know (he’s been doing it since 1996)…

That he founded, grew, and sold the first paid online discussion board for marketers, causing him to “retire” before age 30…

That he’s ALSO got a coaching system which is routinely sold out. (Terry charges $500/hr outside of this system)…

And that he’s one of the only coaches I know who has INDIVIDUAL clients who’ve paid him more than $100,000…

Then I think you’ll start to get the picture!…

But the most important thing I can tell you about Terry Dean is this: Terry is MY coach. You see, even though he’s become a good friend and joint venture partner, I haven’t missed a single session (or payment) for 5 years running. Terry was there before I was famous online. He helped me start, build, and sell the online agency. He looks over pretty much EVERY sales piece I put out before a single prospect gets to see it. And despite my abnormal success in the coaching industry, Terry radically revised my thinking on how to sell coaching when he reviewed THIS system with me. (Hint: I almost NEVER recommend people offer free sessions anymore!)…

My 7 Minute Personal Testimonial
About Working with Terry Dean

Just so you can thoroughly grasp the importance of this relationship, consider that I’ve got the cell phone number of many the best marketers in the world on my iPhone’s speed dial right now. And most of them would be HAPPY to hear from me, and would eagerly lend their brainpower to any pressing problem I might have without charge. Yet I CHOOSE to pay Terry each and every month for his focused attention. I affectionately call him “Spiderman” because of his keen marketing sense and sense of personal moral responsibility (very rare these days!)

Not bad for a guy 10 years my junior! (And one who completely failed at his first sales job and started out delivering pizzas for a living at $8/hr)

MISTER X: Since millions of people will read this letter, Mister X asked me not to reveal his name on this site:

You see, Mister X serves a set of niches in mental health with lay-coaching systems, DVDs, CDs, and books/eBooks…

His personal story is so powerful, and he’s marketed it in such a strong way, that he’s literally eliminated ALL noteworthy competition. But he’s not taking any chances, and I wouldn’t either if I had developed a multi-million dollar system with 11,000 testimonials from raving fans in this arena!

Suffice it to say, Mister X has my highest respect. In fact, I literally begged him to participate on this project, because his perspective is SO unique (what other coach can you name who sells literally thousands of client packages year after year- and can genuinely say he has served them well?)

Mister X is arguably the single best mental health marketer in the world, and his experience speaks SO strongly to the intersection between mental health and coaching, I couldn’t imagine doing this project without him! (He’s also my “go to guy” for strategic advice about my own business, and even my personal life. We’ve been speaking several times per week for the past 3 or 4 years)

DOBERMAN DAN: Finally, there’s “Doberman Dan” Gallapoo, protégé’ of the legendary Gary Halbert! Dan is the #1 copywriter I know when it comes to selling with riveting personal stories… an absolute MUST for the coaching market!

Dan’s a former cop who quit his job and moved in with Gary Halbert to learn how to build his own supplement business…

While he did indeed sell millions of dollars of supplements, in the process he became a razor-sharp, in-demand copywriter who’s written for Muscle & Fitness, Natural Body Building and Fitness, Flex Magazine, Weekly World News, Men’s Edge and many more prestigious periodicals…

And while Dan ALSO does run his own small coaching business (charging clients up to $18,000 per year to participate), his extraordinary value to this project was in his contribution to the marketing system.

Not only does Dan add the incredible nuances of sending direct mail to build your email lists—(few marketers are going OFFLINE to acquire online prospects these days, but if you know where to buy the media and how to negotiate the right prices these customers are some of the best you’ll ever get!)—but he gifted the project his coaching salesletter, tested and proven in the trenches, and written by one of the world’s best copywriters! (That means YOU can spare yourself the time and agony of writing your own salesletter… and avoid the painful expense of hiring a copywriter who may or may not do a great job! More on this later.)

Now, let’s talk about…

The Coaching Business System You
Can Access Just 5 Minutes From Now…
(And begin implementing to build a lucrative, fun, and emotionally fulfilling coaching practice as soon as tomorrow morning!)

The deep core of the program is comprised of six full length audio interviews (conferences) where Terry, Dan, Mister X, and I lay out everything you need to know to attract clients, coach them successfully, and grow your income:

MODULE #1: Secrets of Six and Seven Figure Coaching Programs

The one mistake even experienced coaches make that sabotages their income…and how a simple change to your approach magnetically attracts new clients and more money to your practice. (Imagine having your pick of choice clients constantly achieving results and referring others to you)…

How bloggers, authors, speakers, and online publishers can immediately skyrocket their income, bring unmatched results into their client’s lives, and claim the powerful position of thought leader in their market! (And all with only a part-time commitment to their coaching practice)…

How to tap into the hidden motivation of your coaching clients. Unlock this secret and you can MAKE clients flood your practice using simple emails, website copy, and phone messaging…

Mental health coach reveals insider secret to selling thousands of one-on-one coaching sessions despite the fact he’s not a psychologist, psychiatrist, and doesn’t have a single professional credential to his name!

Amazon Kindle’s $2.99 e-book pricing is devouring the profits of the average online marketer today. But did you know there’s STILL a proven method to set yourself apart as a coach and command premium fees not just for your coaching…but for your books, audios, videos, and more!?…

The 2 beliefs my first personal coach helped me overcome to generate my first million dollar windfall in my consulting practice. (Study this and you’ll understand how to help clients achieve peak performance in your own coaching practice)…

How to avoid energy-draining email overload, and guarantee yourself respectful, focused clients that only ask relevant questions that move them forward in their lives…

5 Ways to deliver high quality coaching no matter what schedule you have (you can coach even if you currently work a full-time job)…and the one method we’d NEVER recommend because it destroys your reputation while delivering little or no results…

“Magic words” to use at the beginning of each group webinar to get clients helping each other to achieve breakthroughs (taking the pressure off you as you sit back and moderate the group)…

What personality traits do million dollar long-term coaches all demonstrate? It’s not degrees or certifications they have in common. How do you measure up?…

MODULE #2: Perfect Client Attraction for Money, Freedom and Fulfillment

6 diagnostic signs of a “home run” client which can be worth tens of thousands of dollars or more … (With the unique system we’ll teach you, many clients can pay high monthly fees for 5 years or more!)

Why the single most common (and devastating) coaching mistake can be solved in just a few minutes…once you know what we reveal in the first 3 minutes of this module…

How to design your perfect internet lifestyle…while handling as many clients as you want (See how to set boundaries with clients while keeping your energy at max)…

Exactly what to say to a client who abuses your time by showing up late or keeping you overtime on the phone…It’s gentle, keeps the client relationship, and solves the problem with almost no effort!

The “no-sweat” “no-brainer” way to collect payments for coaching…eliminating virtually all payment issues and collection hassles in one shot…

How to apply the simple “authenticity question” to instantly target the right clients… so you’ll create predictable results in their lives! (The biggest frustration in coaching is when you accept clients you can’t help)

3 secrets to claiming your dominant leadership position in a market…and how EVERYONE, including you, has at least 2 or 3 unique positions available to them no matter what they think! (You don’t have to be the ultimate expert … you just have to get results for your clients)…

Why turning away a majority of your potential clients can add big dollar signs to your practice…your competitors won’t have a clue why you’re making so much money!

How to use the “ice cream cone” strategy to attract dozens of high paying clients, primed to work with you without a hard sales pitch… our little tweaks make it look effortless…

WARNING: MASTERMIND GROUPS DON’T WORK IN MOST MARKETS unless you’re selling to business owners AND you already have a humungous list of customers! There’s a better way to quickly and easily fill your practice for the brand new coach which works in 99% of markets!

Why beginners can use the “ATP” rule to quickly jump past more experienced coaches…even if they’re new to marketing (In fact, the less you follow what coaching “experts” tell you, the faster you’ll establish a winning practice)…

MODULE #3: Coaching for F-A-S-T Action Results!

The single worst sentence you can utter to a new client. It’s SO bad, it actually causes backwards progress! (This sentence is commonly taught in coaching certification programs but it’s a disaster in real life)

The two “instant focus” steps to propel your client forward immediately. (Just “plug and play” using our exact words).

Eliminate your inner fears and objections so you can realize your truly amazing potential as a coach! (It’s MUCH easier than you think)…

4 incredibly easy steps to ensure every client moves down the right path from day one. (You’ll discover your “signature system” proven to get fast action results)…

How to get paid BEFORE you create new products…guaranteeing a successful product instead of hit-or-miss projects.

Why limited term 4 – 8 week programs are the easiest coaching sale you’ll ever make…and how they produce 10x income of the average eBook, audio, or video product!…

The fastest way we’ve ever found to get new clients in your program at zero upfront cost to you (you’ll never look at free traffic the same way again)…

15 unique ways to deliver coaching which allow ANYONE to successfully coach…even if you’re shy and have limited time available (you can slowly transition to coaching from your full-time job)…

How to increase client satisfaction, retention, and referrals by asking one simple question at the beginning of each session (this works both for one-on-one clients and group coaching programs)…

The single most important secret to guaranteed success as a coach and attracting life-long clients (Terry has clients in his program who are worth $100,000 or more to him so far and still growing)…

The truth about “no shows” and why they can be worth even more money to you if you know this secret…

An “almost magic” way to get cream-of-the-crop clients while repelling time wasters and riff-raff who aren’t ready to be coached. (REMEMBER: one bad client can ruin your practice!)

MODULE #4: Best Practice Coaching Skills for Better Client Outcomes

Why it’s so important to understand the critical difference between psychotherapy and coaching (keep your practice safe, legal, and fulfilling without crossing any boundaries)…

How to help a whiny, excuse filled client get results in spite of themselves…and how to immediately deal with the feelings of insecurity which come from dealing with these kinds of people.

The truth about “unrealistic expectations” on the part of your client: And why most coaches completely mishandle them through ignorance, ignoring it, or destroying their client’s hope. (Discover the RIGHT way to solve this common problem)…

How to use the secrets of the “Quick Win” to motivate clients fast (buzz them past 99% of others in just the first few days)…

WHY 40% OF CLIENTS NEVER COME BACK FOR A 2ND COACHING SESSION: Do one simple thing and you’ll NEVER have this problem again!

A secret almost any coach can use today to keep clients longer, achieve faster results in their lives, and increase their overall lifetime value by thousands of dollars. (Believe it or not, it actually makes them “feel good” about paying your fees!)

The 7 most effective ways to demonstrate real value to your clients and keep them coming back for more…nothing feels better than a six or seven figure practice full of loyal long-term fans!

How to instantly diagnose the root cause when a client wants to cancel using the “I HAVE FAILED YOU TECHNIQUE” (You’ll get a step-by-step demonstration of exactly how to use this technique to spot problems and repair them before a client disappears forever)…

When to suggest a client pay you LESS MONEY than they’re currently offering (instantly earning you their loyalty and improving their results).

How to schedule one-on-one clients, group programs, and more around your “Internet Lifestyle” … ensure clients never consume your life or affect your relationships…

The single most important key to taming the “email beast” in a coaching practice while continuing to provide excellent service to all your clients…

The one and only reason to talk about yourself with a client…and why sharing too much is a disaster waiting to happen (and could even cost your practice)…

3 surefire ways to know when a client will accept the advice you offer, and when it’s better to simply ask questions or stay silent…

The fun “Paradoxical Intervention” game you can play with your clients to uncover dozens of solutions to any clearly defined problem (this works for life coaches, business coaches, and executive coaches in any market!)…

Psychological tactics to make your clients hungry for your advice…and desperate to take immediate action steps to solve their problems!

MODULE #5: Pricing and Packaging for Maximum Income

Why 95% of coaches get stuck in the commodity pricing trap…creating a ceiling on their current and future income. (One simple change allows you to charge what you’re really worth!)…

An ingenious pricing strategy proven to attract virtually all the fence sitters (this strategy works with even a tiny 300 person email list)…

How to avoid energy-sapping clients produced by low priced coaching: See how to guarantee yourself clients who’ll take your advice seriously! (Even experienced coaches throw up their hands and quit after making this common mistake).

The vast majority of coaches never figure out that “Free coaching sessions” are keeping them BROKE…and yet the solution to attracting pre-qualified and pre-paid clients is easy!

How to use the “comparison price” model to close more clients at a higher price without feeling like a salesperson (this subtle under-the-radar technique makes YOU the only natural decision)…

There are multiple kinds of guarantees … when using a better-than-money-back guarantee is profitable … and when NEVER to offer a guarantee at all (unless you want to lose your shirt!)…

How to easily and effectively get 4 times as much money from affluent clients in your market by using a little known application of the 80/20 rule…

Exact step-by-step instructions on how to price your coaching based on your client’s demographic,—(hint: b2b and b2c are completely different!)—how specialized you are in the market, and what results you can promise…

The truth about “email lists”: See why you don’t need thousands of people on your coaching list to be profitable! (Doberman Dan sold out his first group coaching program to an email list of less than 400 people)

MODULE #6: Magnetic Client Attraction Secrets

Why “tiny lists” are able to sell out coaching programs where monster-sized lists struggle…even if your list is brand new (in fact, a beginner may have the advantage here since you’re not weighed down with common mistakes )

One simple change on your email landing page can dramatically boost your subscribers, clients, and income…

How to use the secret of “email intimacy” to quickly and easily create relationships with hundreds and even thousands of future clients, even if you’re currently worthless as a writer!…

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