Mojca Zove – The Science of Facebook Ads Professional
INTRODUCING: The Science of Facebook Ads
Learn how to consistently generate leads and sales with Facebook Ads
The Science of Facebook Ads is literally a step-by-step blueprint of a system that collectively generated several millions of dollars in revenue for my clients.
You’ll get access to the knowledge I collected for years while helping 50+ different businesses grow.
I’ll teach you what I’ve learned through thousands of experiments I’ve launched with my clients.
And I’ll share all of that in-depth knowledge of Facebook ads with you in 40+ video lessons that contain 9+ hours of great content and multiple worksheets and libraries.
You’ll learn everything about how to launch profitable Facebook Ad Campaigns, including how to:
- Define your target audience and the exact strategy for reaching them
- Determine tangible and reachable goals with The Backwards Method
- Distribute your Advertising Budget across campaigns and audiences
- Design an ad that attracts attention and communicates your brand
- Optimize your campaigns using a result-based approach
But there’s more.
The Science of Facebook Ads: Course Curriculum
The Science of Facebook Ads is a 45-lesson video course that contains 9+ hours of in-depth content, multiple worksheets and access to different libraries. Here’s exactly what you’re getting:
1 FOUNDATION
- Setting Up Your Business Manager
- Introduction To The Facebook Pixel
- Facebook Page Basics
- Facebook’s Advertising Policies
2 FACEBOOK ADS FRAMEWORK
- Facebook Ads Hierarchy
- Orientation Practice
- Level 1: Campaign
- Level 2: Ad Set
- Level 3: Ad
3 DEVELOPING YOUR FACEBOOK ADVERTISING STRATEGY
- It’s All About The Funnel
- Defining Your Goals: The Reverse Method
- The GAAA Principle
- Calculating Ideal Costs
- Technical Implementations
4 TARGETING
- Introduction to Targeting
- Option 1: Custom Audiences Option 2: Lookalike Audiences Option 3: Saved Audiences Defining Your Target Audience
5 FINALIZING YOUR FUNNEL
- Detailing Your Funnel
- Budget Planning
6 GETTING CREATIVE
- The Secret To A Successful Copy
- Facebook Ad Design Principles
- Design Tools
- Designing The Ad Video Ads
7 LAUNCHING YOUR CAMPAIGN
- Level 1: Campaign
- Level 2: Ad Set
- Level 3: Ad
- Celebration!
8 POST LAUNCH
- Appealing to Facebook
- Observing the results – Setting Expectations
9 DOCUMENTING YOUR WORK
- The Importance Of Documenting
- Tool Recommendations & Documentation Structure
10 ANALYTICS – METRIC-BASED OPTIMIZATION
- Observing The Right Metrics
- Personalizing Your Presets
- Optimizing Your Ads With Facebook Breakdowns
- Advanced Optimization with Delivery Insights
11 REPORTING
- Creative Reporting
- Using Campaign Tags And Filters
12 TROUBLESHOOT
- Finding The Leaking Bucket
- Reach Problems
- SOS: Performance Dropping
13 ANALYTICS – METRIC-BASED OPTIMIZATION
- Launching A/B Tests
- Scaling Your Facebook Ads Efforts
- Expanding Your Funnel
14 DON’T STOP
- COMING SOON: Bonus Modules!
ENROLLMENT IS CLOSED
The Science of Facebook Ads – Master: $897
- Complete access to The Science of Facebook Ads course
- Downloadable Worksheets & Templates
- Library of Expert Facebook Ads
- 1-on-1 personalized workshop with Mojca (45 mins)
- Bonus Lessons & interviews with Subject Matter Experts (Brennan Dunn on personalization, Kurt Elster on Facebook Ads for e-commerce, Tom Davenport on Facebook Ads for music artists …)
The Science of Facebook Ads – Professional: $497
- Complete access to The Science of Facebook Ads course
- Downloadable Worksheets & Templates
- Library of Expert Facebook Ads
Instant Access Available
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