Luke Johnson – Online Coaching Blueprint
7 UNITS
All online, the most comprehensive course on
Online Personal Training
CREATING SYSTEMS
White label templates and create your own coaching systems during the course
MARKETING
How to optimally market yourself and your online coaching model that you choose
REVENUE STREAMS
Create one to one online, group, memberships and coaching guide revenue streams
About Online Coaching Blueprint
The online coaching blueprint is an all encompassing course that looks at more than just the traditional one to one online coaching model. You will learn how to build the foundations for your online business and select the right model for you and your current circumstances. You will then build your own online systems and create your own marketing strategy to attract, obtain and serve your clients. You will be able to launch one to one, group, a membership site and even your own coaching guides by the end of the course and when ready look at ways to scale your business even further in our last unit.
Contents
47 pdf
8 ebooks
51 video
01
What is online coaching? 09:23
Lesson 1 pdf
Analysing the different online coaching models 08:48
Lesson 2 pdf
Online Coaching market research 12:03
Lesson 3 pdf
Building your client profile 11:07
Lesson 4 pdf
Client profile form & empathy map
Building a brand that attracts your target audience 16:40
Lesson 5 pdf
Pricing your services and potential revenue 11:55
Lesson 6 pdf
Selecting your online coaching model 02:26
Module 1 checklist
Building your online coaching foundations
02
One to one online coaching intro 03:02
Software and apps to run your business 08:21
Lesson 1 pdf
One to one client sign up process 25:33
Lesson 2 pdf
Client consult questions
Paypal subscription tutorial 05:06
One to one sales call 12:54
Lesson 3 pdf
One to one onboarding 06:08
Lesson 4 pdf
One to one coaching process 23:04
In-depth analysis form questions
Lesson 5 pdf
One to one client management 08:10
Lesson 6 pdf
Legal sides of online coaching 04:23
Terms & Conditions Links
Lesson 7 pdf
Hybrid coaching 06:01
Lesson 8 pdf
Converting in-person to online clients 04:38
Lesson 9 pdf
One to one retention strategies 03:10
Lesson 10 pdf
One to one community building 04:53
Lesson 11 pdf
Module 2 checklist
Creating your one to one online coaching systems
03
Building your group coaching service 13:09
Lesson 1 pdf
Software and apps for group coaching 08:08
Lesson 2 pdf
Software recommendations 09/07/20
Group coaching process 07:58
Lesson 3 pdf
Group coaching community 11:29
Lesson 4 pdf
Group coaching recurring revenue 12:01
Lesson 5 pdf
Creating your online group coaching systems
04
Developing your membership 11:55
Lesson 1 pdf
Lesson 1 pdf (extra)
Software and apps for membership sites 06:15
Software and apps for membership sites
Lesson 2 pdf
Creating your membership 10:03
Lesson 3 pdf
Churn and growth rate 05:55
Lesson 4 pdf
Creating your membership subscription
05
Selecting the type of guide to create 06:15
Lesson 1 pdf
Creating your guide content 05:14
Lesson 2 pdf
Designing your guide 09:04
Lesson 3 pdf
Selling your guide securely 03:44
Lesson 4 pdf
Copyright statement (example)
Creating your coaching guides
06
The client lifecycle 05:55
Lesson 1 pdf
Marketing principles 09:31
Lesson 2 pdf
Getting your first 5 online clients 05:36
Lesson 3 pdf
Selecting your marketing strategy 08:06
Lesson 4 pdf
Content marketing 16:11
Lesson 5 pdf
Types of content pdf
Social media marketing 04:02
Lesson 6 pdf
Social media apps (as of November 2020)
Different methods of marketing 07:11
Lesson 7 pdf
Email marketing 21:06
Lesson 8 pdf
One to one marketing strategy 08:53
Lesson 9 pdf
Group coaching marketing strategy 11:34
Lesson 10 pdf
Membership marketing strategy 08:33
Lesson 11 pdf
Guide marketing approach 09:14
Lesson 12 pdf
Marketing your online coaching business
07
Hiring staff and coaches 18:48
Example contract
Additional revenue streams 08:04
Transitioning from coach to business owner 17:35
The productive day 16:21
The art of launching 14:52
Paid advertising 16:22
Scaling your online fitness business
Course Syllabus
Building your online coaching foundations
Analysing online coaching models
Building your client profile
How to build a brand that attracts your target audience
Selecting and pricing your online coaching service
Creating your one to one online coaching systems
Software and apps for one to one online coaching
The sign-up process
Sales call training
One to one onboarding
Coaching clients one to one online
Legal side of one to one online coaching
Hybrid coaching
How to convert in-person client to online clients
Retention strategies for one to one clients
Building a community
Creating your group coaching systems
Building your group coaching service
Software and apps for group coaching
How to coach groups online
Building a thriving community
Recurring revenue from group coaching
Creating your membership subscription
Developing your membership
Software and apps for membership sites
Creating your membership
Understanding churn and growth rate
Creating your coaching guides
Creating your coaching guide
Designing your guide
How to sell your guide securely online
Marketing your online coaching business
Understanding the client lifecycle
Marketing principles explained
How to get your first 5 online clients
Selecting your marketing strategy
Email marketing with Paul Mort
Marketing strategies and tactics for all four online coaching models
Scaling your online business
Hiring staff and coaches
Adding additional revenue streams
How to transition from a Personal Trainer to a business owner
The art of launching
Creating a productive day
Paid advertising
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