Online Copywriting 101 – Karon Thackston

Karon Thackston – Online Copywriting 101

Learn To Write Online Copy Like A pro

Blogging Basics That Make All The Difference

Professional blogger and Super Affiliate, Lynn Terry, talks candidly about her success strategies for blogging. Whether you’re writing for clients or your company’s blog or your own site, Lynn will show you how to outline an action plan to get the best results every time you blog.

Applying the Science of Influence to Copywriting

Having worked with ABC, Fox and the White House, Kevin Hogan has proven he knows how to influence others. In this extended session, you’ll get Kevin’s best influence techniques along with specific examples of how these tactics can be used in many different types of copywriting. Persuasion tactics are the icing on the cake and something no copywriter should do without.Get ready to be enlightened!

Sales Letters 2.0: More Than Long, Scrolling Copy

Sales letters used to just be considered long copy that went on and on forever. For years, direct marketers took sales letters from mail campaigns and slapped them up on the ‘Net hoping for sales. Now sales letters have caught up with the Web 2.0 phenomenon. Master sales letter writer, Michel Fortin, holds nothing back about the evolution of the sales letter and how he uses them to sell millions of dollars worth of products.

Copywriting Basics & Planning: Two Steps Pros Never Skip by Karon Thackston

One of the biggest mistakes novice copywriters make is simply putting fingers to keyboard without any planning. Without a good organization, you miss the mark and end up with ordinary, unimpressive copy that doesn’t convert or rank well with the search engines. Learn the foundational elements every piece of copy should have and create a copywriting plan to ensure nothing is forgotten when you write.

Dissecting, Diagramming and Delivering Exceptional Landing Pages

There is a huge amount of confusion about what – exactly – landing pages are and how they are best used. Every online copywriter must know the differences. Brian Massey, takes you through the definition of a landing page, the various types of landing pages, what to include, what to leave out… the entire process from headline to call-to-action. Brian will empower you with the skills you need to write landing pages – and the ads associated with them – with fantastic results.

The Myths and Musts of Writing Search Engine Copy

Unfortunately, very early on in its infancy, search engine optimized copy got a bad reputation for sounding forced and stiff. People mistakenly thought you had to shove key phrases into every nook and cranny to get high rankings.

Not so!Karon Thackston will answer all the questions you have about SEO copywriting including what works and what screws up your copy so you can get the best results without falling victim to myths and misinformation.

Crafting Intriguing Headlines That Pull

Your headline is without a doubt THE most important section of your copy. Unless you’re able to hook the reader’s attention immediately, you’ve lost them… and the sale.

In this session, copywriting pro Karon Thackston outlines over a dozen easy ways to write headlines that pull winning results. With a common sense approach, you’ll discover what your target customers are looking for and be able to entice visitors to stay on your site longer increasing your chances of turning lookers into buyers.

Article Writing Secrets Your Mother Never Told You About

Get stuck when trying to write articles? Not sure what to do with them once they’ve been written? Article marketing pro, Jeff Herring, walks you through a hilarious look at writing and distributing articles (and more) to get maximum impact. From captivating titles to resource boxes that demand to be clicked, Jeff takes you step by step through writing your best articles yet. In addition, you’ll discover how to get exceptional exposure from your articles that drives pre-qualified traffic to your or your clients’ site.

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