Passive Income Geek – Morten Storgaard

Watch Me Build a Site From Scratch

Inside the course, I also build a new site completely from scratch. You can follow each step and see exactly how to put the course into action.

From niche research and finding a domain to topic research (finding underserved topics), article outlining, writing, monetization, and much more!

Not only will you have all the lessons with practical steps… You can lean back and watch me do it!

This is probably the most important part of the course!

See below for a list of our modules and lessons.

Modules & Lessons

Choosing a Good Niche

• Introduction
  Action step
• Niches to stay away from (6 lessons)
  Important things to take into account in order to find good lucrative niches. We dive into issues that may hold the site back in Google, premium ad networks, or affiliate networks. Lots’ of practical examples.
• Brainstorming niches (5 lessons)
  Over-the-shoulder videos of how to find niches no one has thought of as well as niches that do really well with ads and affiliate offers.
• Checking the earning potential (3 lessons)
  Figure out if the niche is big enough and whether it is targeting a good audience in terms of revenue potential.
• Checking the competition
  Learn to access the competition and how to know if you should stay away or go for it.
• Do the math
  Action step. Evaluation tool to help you make the final decision.

Topic Research

• Before We Dive In (4 lessons)
  Important tools to know and mistakes to be aware of. I present the framework and the mindset behind the techniques and we dive into a tool that helps us find sub-niches within our niche with the best payouts for ads and affiliate.
• Checking the Competition (4 lessons)
  In-depth dive into finding and evaluating underserved topics. We also look at what content to write when and content length. Learn about when exactly you can beat other articles in Google.
• Topic Research Techniques (6 lessons)
  Practical strategies and tactics with lengthy tutorial videos for 3 different niches. This module is really extensive and features lots of practical tips and unique hacks to help you find endless streams of topics that you can actually rank for.
• Additional Tips (4 lessons)
  How to find topics with lots of traffic as well as topics to avoid. Unique tips and insights that can really transform how you do topic research.
• Before You Move On
  Action step

Finding a Good Domain Name

• Before We Get Started
  Action step. Introduction to the mindset behind this module.
• What is a Good Domain Name? (4 lessons)
  Choosing a strong domain name you can grow with. I help you avoid several common mistakes I’ve seen people do again and again. Full of practical examples and a techniques to validate your ideas.
• Great Online Tools (4 lessons)
  100% Free tools and practical videos with lots of examples. There’s a unique excel sheet that will help you find really strong available domain names when used together with an online tool. I’ve used this technique to find most of my best domains.
• Before You Register Your Domain (4 lessons)
  Important things to check to avoid common mistakes that may otherwise prevent your site from ranking in Google or may get you in trouble with copyright issues etc.

Setting Up Your Website

• Introduction
  Background information needed for the module.
• Platform and Hosting
  Practical tips and pitfalls to be aware of and how to choose a good plan for what we will build.
• Setting Up the Site
  Easy to follow step-by-step guides to getting WordPress and Google Analytics set up correctly for our needs.
• Google Search Console Settings
  Easy setup guide and important information about Search Console.
• More WordPress Settings
  Information about theme selection and practical step-by-step guides to a proper setup. I log into one of my bigger sites and show you my settings, so you can copy-paste my settings
• Double Lesson
  We design and compose important pages to help your site attract links organically. Practical steps that can make a huge difference in the performance of your site in the long run.

Writing Awesome Content

• Understanding Search Intent
  Introduction to my framework for content and why most people don’t get this right. In-depth guide with lots of examples and practical tips for creating content to keep readers engaged.
• What Should I Put in The Article?
  Lengthy video tutorial on how to find subtopics and create great outlines every time. I show you my unique approach to getting more traffic. Everything you need to write great content that will beat the competition. I also go over common mistakes to avoid.
• Writing Great Headlines (4 lessons)
  Ways to get more clicks from Google. Full of examples and very practical tips.
• Content Designed to Attract Links (6 lessons)
  Four important types of content that will bring you links organically. I show exactly how to replicate my biggest successes across niches and share all my strategies for getting links with strategically designed content.
• Content designed To Be Monetized with Ads (3 lessons)
  Unique types of articles that work really well with display ads including a special technique to get lots of traffic from smaller topics. Full of examples.
• Content Designed to Be Monetized with Affiliate (2 lessons)
  New and fresh ways to find topics that are very easy to monetize with affiliate links. Examples of pitfalls to avoid and ways to boost earnings. (This will change how you find topic for affiliate links!)

SEO Tips

• Optimizing Articles for Google
  Guide to all you need to know to rank in Google today. A great checklist to make sure you get it all right every time.
• Technical Stuff
  Practical steps to maximize your ranking potential in Google. I also show you how to get a fast-loading site without technical skills.
• How My Sites Get Links (4 lessons)
  Easy strategies to getting links organically that will actually get you better rankings in Google. You will learn how to do this for any site in any niche. I also show you how to get the most out of each link you get to your site.
• Featured Snippets (7 lessons)
  My strategy for grabbing google snippets with your content. We go over each snippet type and show you how to optimize your content for it. I also share unique tactics to check exactly what Google is after and how you can test until you get it just right.
• Why I Don’t Use SEO Plugins
  Tactics I use that give me more traffic from Google without SEO plugins. I also go over exceptions for when you should use an SEO plugin on your site.
• Let Google Know When You Hit Publish
  Steps to get your new site indexed in Google quicker.

Monetization

• Premium Ads (6 lessons)
  Everything you need to understand about premium ads to make the most revenue. How to find the best topics for high ad earnings in any niche and common misconceptions. We also go over the factors that impacts ad earnings on your site and a hack to earn even more with ads.
• Affiliate Marketing (5 lessons)
  I teach you how to find the best products to promote.
  Good ways to get more people to click your affiliate links and how to find easy-to-rank topics that do well with affiliate marketing. I also share a strategy to make more from each sale.
• Other Ways to Monetize (3 lessons)
  How to come up with and create info products that people are actually looking to buy. I also share my learnings from doing consulting work for a decade. Thoughts on lead generation and email campaigns.

Social Media

• Introduction
  My mindset about social media.
  NOTE: It’s not necessary to create any social profiles or buzz in social media in order to follow my course. You can use my course without any social media presence. In fact, that’s how I do it for most of my sites as you will see in the course.
• Facebook
  Important pitfalls to be aware of with Facebook and where you can use Facebook as a blogger.
• Pinterest
  When to use Pinterest and when to stay away from it. I log in to my Pinterest account and show the numbers and how I use Pinterest. (There are also practical examples of how to use Pinterest elsewhere in the course.)
• YouTube
  How I use YouTube for some sites and how to use it proactively to get more traffic. I also reveal a mistake I made that ruined several channels.
• The Rest
  Four other social platforms, how I use them, and important pitfalls to avoid.

Outsourcing Content

• Two Types of Writers
  A unique perspective to help you find the best writers for our purpose. Three unique tips that will save you a lot of money when outsourcing content.
• How to Hire Writers
  How to get experienced writers for your niche. Tips to help you not get fooled by writers and my step-by-step process for onboarding. I also lay out the specific numbers you should expect.
• How to Hire on [Specific Platform]
  Guide to get setup on the job board site and my template for job posts to get the best writers with experience in your niche, including a great hack to cut down the number of bad applicants to save you a lot of time and sweat.
• How to Hire Editors
  How to find and hire editors to get the writers content and get it online. I also share my job post template and what I look for in an editor.
• Working with Writers & Editors
  How I work with my writers and editors on a daily and weekly basis. The systems, tools and checklists of my editors. How I publish 100 articles per month from 5-10 hours of work per week.
• Plagiarism Checkers
  We have tested all the plagiarism tools and found a cheap tool that most people don’t use (or know exist). It catches 95% of plagiarism. It’s actually the only tool we’ve found to be really effective.