Marisa Murgatroyd – Personal Brand Power
Has this ever happened to you?…
You’re browsing the internet, skimming through your Facebook feed and then all of a sudden, it happens….
You stumble across someone special. Different. Unique.
Someone that resonates with you on a deep, core level.
And someone you feel an instant connection with.
Say this person’s name is Sean.
You watch 30 seconds of Sean’s video or read into one of his blog posts and it instantly makes you go:
“Wow! I LOVE THAT GUY! Where can I get MORE!?”
Now chances are Sean wasn’t exactly sharing the key to world peace. Or the cure to cancer. Or some other completely new idea that enlightened you on the spot…
So what was it then, that created this instant connection and trust?
What was it that stood out, caught your attention and made you want more?
What was the secret ingredient that had you “fall in love” with this person – right at the first click?
I’ll spill the beans on the secret ingredient in just a second, so keep reading.
But first you need to hear what it was NOT:
It was NOT the fact that Sean had the best, most innovative content. (Which doesn’t mean that his content wasn’t GREAT, mind you!)
It was NOT his awesome presentation skills or his incredible writing.
…And it was NOT the fact that he is just luckier, more gifted or more talented than everybody else out there (no offense, Sean!).
So WHAT was it then, that made you click – both literally and metaphorically speaking?
What IS Sean’s real secret?
The code that Sean (and every other successful and thriving entrepreneur out there) has cracked is this:
he power of creating a personal brand that’s 100% in alignment with YOU
But let’s start at the beginning…
See, the market for coaches, speakers and experts like us (and yes, this is just as true for me as it is for you!) has dramatically shifted. There’s:
More noise.
More content.
More “experts” out there than ever before.
(And the numbers are rising on a daily!)
So it’s simply not enough anymore to just create a “niche”. To just put great content out there. And to just offer your brilliant services to the world. Because…
If you want to be truly successful and thrive in the online world (without having to sacrifice who you are or pretend to be someone you’re not), then you need to understand how to build a powerful personal brand.
And I’m not just talking about your logo…
I’m talking about what you stand for in this world.
What you choose to represent and believe in.
Your values, your gifts and the stories you have to share.
In short: Everything that makes you YOU.
You don’t want to be the next 5-step formula. The next unopened email. Or the next unwatched video that rots somewhere in a dark corner of the internet. (Sounds pretty dramatic, I know… But this is the sad truth for MOST coaches out there…. So let’s make sure it’s not yours!)
Standing out from the masses, getting your message heard and claiming your place in the spotlight doesn’t have to be a battle at all….
nd just because it is for most coaches and experts, doesn’t mean it has to be for YOU.
So let’s ask a better question:
How can you step up and SHINE?
How can you make people go “I love that guy/girl! – Where can I get MORE”? (Just like you did with Sean.)
How can you get your message heard, stop being invisible and finally attract your passionate tribe?
And most importantly:
How can you be a leader to your tribe and translate the essence of who you are into your business – and everything you put out into the world?
THAT is truly the Million Dollar Question.
Because look… You can be the best person in the world at what you do, but if nobody knows about it…
You haven’t impacted anyone’s life.
You haven’t served the people who need you the most.
And you’re basically leaving your unlimited potential on the table….
So here’s what a personal brand is really about:
It’s not about what you’re doing. It’s about who you’re showing up as in the world.
The truth is, we live in a world where those who know how to package and market themselves get all the attention, recognition and money.
And that, my friend, is called Personal Brand Power… and it can make you or break you as a coach.
Those experts who master it are rewarded beyond their wildest dreams, while those who don’t fall behind and are simply forgotten – regardless of their valuable gifts and talents.
Now while that might sound discouraging, here is the good news for you:
You already have what it takes! You are already unique, special, different and important in your very own way.
And the only thing that’s missing in your equation?
Is guidance, wisdom and a system from a professional who shows you step by step how it’s done…. Which is exactly what you’ll get in Personal Brand Power!
We’re way beyond the point in time where people only buy information or products or services.
People buy based on who you are.
People buy based on the stories you have to tell.
And people buy based on who they want to become… which is mirrored by who YOU are showing up as in this world.
And the person who taught me about translating your essence into a – literally – OUTSTANDING brand is the same person I brought on to share her powerful wisdom in the Personal Brand Power training with you:
What You’ll Learn
6 Key Transformations You’ll Achieve When You Join Personal Brand Power
01 Call in your passionate tribe
Your job is not to attract everyone and their moms who need to buy what you have to sell. Your job is to attract the people who share your beliefs and values, and who are inspired by WHO YOU ARE. If you want to be a leader, if you want to step up and shine, then the most important thing for you is to build your tribe. But with the strategies and guidance from Personal Brand Power you won’t even have to “build” it…. You’ll magnetically attract your ideal clients and loyal fans for life – simply by showing them who you are.
02 Get your unique message heard
You don’t have to have never-before-released content to get noticed and heard online…. You simply need to give yourself permission to share your unique message YOUR way. To get vulnerable and speak your authentic truth. And while that might sound out of your comfort zone now, Marisa will lovingly guide you towards finding the confidence to get your unique message out there… So that it’s heard and recognized by the people it resonates with the most.
03 Stand out from the rest
How can you find a white marbel in a pot with 10,000 white marbels? Obviously: You can’t! Which is why in Personal Brand Power you’ll learn exatly how to let YOUR unique colors shine bright. And use them efficiently so that you can differentiate yourself from the gazillion other coaches, speakers, teachers and experts out there…. and finally claim the attention and recognition you deserve.
04 Create deeper connection and trust
If you want others to open up to you, you need to be open yourself. You need to show your tribe who you really are. And that’s what creates an instant bond! People don’t want to buy from big, faceless corporations. People want to buy from real, raw and relatable human beings like you. So when you decide to open up and share your essence with the world, the world will respond with trust, love and connection. And that’s exactly what Personal Brand Power is all about.
05 Become the go-to authority
Creating a powerful personal brand will not only allow you to call in your tribe and stand out from the crowd… it’ll also allow you to become a well-respected and sought-after authority in your field. You’ll achieve much deeper levels of connection with your audience, you’ll build real, sustainable relationships and that is the one thing that keeps people coming back for MORE.
06 Grow your income and impact
More visiblity does not just mean more Periscope hearts or Facebook likes. It means that you’re actively impacting more people. You’re transforming more and more lives. And as a natural result you’ll exponentially grow your income as well. Whether you enrol more premium clients or raise your prices because you’re in much higher demand (or both), one thing is for certiain: When you implement the Personal Brand Power system, your levels of abundance will increase at the same time
Course Information
Your Personal Brand Power journey at a glance
Here’s an overview of what exactly you’ll learn in each module when you join us for Personal Brand Power:
SESSION
01
Your Personal Brand Blueprint
In session one, you’ll begin to discover your personal brand – that unique light inside of you that will allow you to impact the lives of thousands if not millions of people just by being who you are.
- Learn about the #1 trap people who are insanely good at what they do often fall into when it comes to personal branding… and how to avoid it!
- Discover the very same secret of amplification used by superstars like Oprah, Tony Robbins, and Richard Branson – which allows you to accentuate and amplify the best of who you are and attract fans like a magnet.
- How to create a great ambience and choose suitable music for all different workshop scenarios
- Master the formula for uncovering your Superpower: The one unique and amazing quality that you and only you possess – and the one that will set you apart from everyone else in your market.
SESSION
02
The Secret Life of Your Personal Brand
In Session two, you’ll dig down deep into the secret life of your personal brand blueprint: The unique attributes that make you who you are and attract all the right people to connect and fall in love with you.
- You’ll learn to decipher the tiny (but vitally important) signals that cause your prospects to form an opinion about you – and use them to instantly capture their hearts and minds.
- Discover one simple but powerful exercise that will enable you to become laser-focused and strategic about how you project yourself to your prospects
- Harness the power of the WHY and learn the reason why it’s the cornerstone of your personal branding success.
SESSION
03
Finding Your Personal Brand Voice
Session 3 is all about tapping into the unique “voice” that underlies everything you communicate to the world – and affects how your prospects react to you.
- You’ll learn to take all the unique qualities that make you who you are – and use them to create a distinct personal brand voice that your fans will recognize from a mile away.
- Learn to discover your signature words – and how to determine which ones will work like magic to bring you all the fans and customers you can handle.
- Harness the power of your values and beliefs to craft your superhero story, your bio – and the mottos, slogans and phrases you use to communicate with the world.
SESSION
04
Creating Your Personal Brand Capital
Session four is all about using that newly discovered voice of yours to express who you are the right way and skyrocket your perceived value in your marketplace.
- Finally – uncover the real truth about “being everywhere.” (hint: you need to know exactly the right places to focus your efforts or you’ll wear yourself too thin!)
- Learn to capitalize on the scant 3-7 seconds your average visitor gives you to convince them whether they should either stick around — or click away and never come back.
- Master the art of visual branding by sending the right visual signals using 3 incredibly potent elements that look like you, feel like you and get noticed for all the right reasons.
- Use Marisa’s personal (and unshared until now) tactics for using the busy, noisy venues of social media & email in a way that reinforces your personal brand to your target audience – and allows you to stand out above all the noise
- Follow the proven blueprint to package up all that brilliance of yours into a signature book, product, or training.
SESSION
05
Welcome to the Brand of We
Session five focuses on building a brand of “we” by bringing more of the right people into your network – and pulling your existing customers even closer to your brand.
- Learn the secrets of bringing new people into your world – and expertly nurturing those who have already embraced your brand.
- Cash in on Marisa’s off-the-radar strategies to keep your tribe super engaged and build a deeper level of community — not just between you and your audience, but also with each other.
- Discover how to earn more money and create deeper client relationships without having to constantly enrol more.
- Acquire the skills to act as your own personal brand ambassador every moment of every day to build deep and lucrative customer relationships with your existing customers to ensure they come back to you again and again.
Plus You’ll Get These Bonuses:
BONUSE
#1
60 Minute Workshop with Marisa Murgatroyd on How To Bring Your Brand to Life
So that you can put yourself out into the world and share your powerful message. In this workshop, Marisa will walk you through all the steps you need to take to fully bring your brand to life and put it out into the world – including case studies, real-life examples and actionable insights that you can put into practice right away. You’ll even see Marisa working live with other coaches and student at Evercoach Summit 2016, showing you exactly how to tweak and enhance your brand to make it more prominent and unique.
BONUSE
#2
Access to Marisa’s personal Brand Tools And Resources
Access to Marisa’s personal Brand Tools And Resources Vault to help you find the best resources in design, service and technology to get into action mode right away and don’t get stuck with the implementation of the knowledge
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