Personal MBA Business Crash Course – Josh Kaufman

Josh Kaufman – Personal MBA Business Crash Course

Personal MBA Business Crash Course: a World-Class Business Education in 12 Weeks

by Josh Kaufman

I’m happy to announce that I’m opening the doors to the brand new PMBA Business Crash Course, which will begin in January, 2010. In this course, I’ll be sharing the results of five years and thousands of hours of research, including ideas and techniques I’ve developed and have never discussed outside of my private circle of coaching clients. PMBA Business Crash Course participants will also get a preview of my upcoming book, which will be coming out in September, 2010.

Is the PMBA Business Crash Course right for you?

If any of the following qualities resonate with you, you’ll find the PMBA Business Crash Course extremely valuable:

• You’re having a hard time motivating yourself to read the books on the Personal MBA reading list, and you have a nagging suspicion that you’re not getting as much out of simply reading as you could via dedicated study and discussion.
• You feel like you suck at business things, and you’re sick and tired of feeling like you don’t know what you’re doing or feeling like you’re an “impostor” in your current job.
• You have an interesting or promising idea and you want to figure out if and how you can make it work as a business, but you don’t know where to start.
• You want some help – you’d like objective, informed input regarding the business ideas and projects you’re considering.

What You’ll Learn

Here’s the basic outline for the topics we’ll cover in the PMBA Business Crash Course. Each week will consist of 5-7 online videos that will give you a solid understanding of the fundamentals of each topic:

The Fundamentals: How Businesses Work

• Week 1: Value-Creation: how to create something people find valuable enough to buy.
• Week 2: Marketing: how to attract quality attention.
• Week 3: Sales: how to close profitable transactions.
• Week 4: Value-Delivery: how to make your customers happy.
• Week 5: Finance: how to keep what you earn.

How People Work

• Week 6: The Human Mind: how people collect and process information and make decisions.
• Week 7: How to Work With Yourself: how to enhance your own daily productivity.
• Week 8: How to Work With Other People: how to interact with and influence the people around you.

How Systems Work

• Week 9: Understanding Systems: how to understand the basic components of every system.
• Week 10: Analyzing Systems: how to figure out how any system works.
• Week 11: Improving Systems: how to improve a system without blowing things up.
• Week 12: Bringing Everything Together: how to apply your newly-developed knowledge and skills.

Useful business knowledge isn’t complicated, but it is essential. By participating, you’ll be learning real, practical skills, not useless jargon and MBA-speak. My goal isn’t to help you simply look like you know what you’re doing – it’s to help you know what to do in any business situation you’re likely to face in your life and career. That kind of knowledge and confidence is priceless.

I teach these concepts because they work. Over the past two years, my clients have used this knowledge to start new businesses, create new products, make more sales, get promoted, land new jobs, and muster the courage and fortitude to eliminate unnecessary and counterproductive projects and positions. Once you know the fundamentals, it’s amazing what you can accomplish.

What to Expect

You should anticipate devoting about 3-4 hours per week while participating in the PMBA Business Crash Course. Each week’s lesson will involve watching 10-12 online videos, each of which will be about 10 minutes long, answering a few key questions in your notebook or journal, and capturing what you’d like to discuss during our mentorship calls. You can choose to participate in the weekday mentorship call, weekend call, or both – you choose. I’m always here to help. If you miss a mentorship call, don’t worry – the calls will be recorded and posted on the site for your reference, so you can always catch up later.

If You’re Still on the Fence…

If you’re new to the PMBA, you may not know what I’m all about. There are a ton of testimonials up on the PMBA Coaching information page, but I’d like to take a moment to highlight the experience of a particular client I’ve been working with this year – it’s a great example of how learning the essentials and social support (via coaching) can help you get to where you want to go more quickly.

Evan Deaubl is a computer programmer and independent software developer who lives in Arizona. After just a few weeks of working with me, Evan was able to transform an offhand idea he had into a profitable business in less than 4 weeks – an astounding accomplishment! Here’s what he has to say about his experience:

A year ago, I was looking at becoming a software development consultant. I knew to be effective in that role I needed to develop skills outside of computer programming, such as entrepreneurship, leadership, marketing, and personal effectiveness. I had considered many options, including a traditional MBA, but the self-pacing and personal attention that Josh offered sounded much more attractive than the classroom environment I had happily graduated from a decade ago.

I have found that my personal life has greatly improved in several ways since I starting working with Josh. I have gained a great deal of self-confidence in what I do. I have discovered a number of activities that I will enjoy for the rest of my life, and I am engaging with old activities in exciting new ways.

I can trace this all back to one fundamental concept I have learned from PMBA Coaching: to take action and experiment. I have always been a procrastinator, and although I had attempted many different strategies to overcome that limitation in the past, I could never consider the problem solved.

Josh’s techniques on personal effectiveness are deeply rooted in psychology and how the human brain works. I have learned not only how to break through that resistance to act, but also why I have those feelings in the first place. Learning the why turned out to be the key that made the techniques stick, and it has made a night-and-day difference in how I approach life.

The process of developing an idea from conception all the way to the release of a product also changed many of the beliefs I had about starting a business. Starting a business was always a large undertaking in my mind, filled with thousands of questions that had to be answered before you could launch. Josh’s concept of Business Mental Models takes these complicated (and in many cases, overcomplicated) areas of business and distills them down to core fundamentals, delivering much of the same information in a more accessible format.

I highly recommend Josh’s work to anybody who is serious about starting their own business or becoming an effective leader in their current job title. The knowledge and techniques I have learned, the change of mindset I have experienced, and the mistaken beliefs about entrepreneurship I have dispelled in just a short period of time with Josh’s training, guidance, and encouragement have made me vastly more productive and successful in both roles, as well as making both more fulfilling.

You can choose to make 2010 the year you transform your life the way Evan has – by learning the fundamentals of sound business practice and working with a group of highly-motivated people, you’ll be amazed at what you can accomplish in a very short period of time. The Personal MBA Business Crash Course is the fastest way to upgrade your business brain – I guarantee it.

Low Investment, Huge Value

If you don’t get at least 10 times as much real-world value as the cost of this program, it’s free – I’ll gladly give you a refund. All I ask is that you hop on the phone with me to let me know how I can improve the course for other people. You have absolutely nothing to risk, and a heck of a lot to gain – my private clients have used this information to start profitable new businesses, increase their profits, and get promoted, so you have everything to gain and nothing to lose. Fair enough?

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