Postcard Marketing Handbook

Generate Twice the Sales — at Half the Cost — with These Simple and Amazingly Effective Postcard Marketing Secrets

Why pay thousands of dollars for fancy direct mail packages that cost you a small fortune, take forever to mail, and produce little or no response…

…when you can generate all the leads and sales you need — with quick and easy postcard mailings — that cost you only a few hundred dollars each!

Dear Marketer:

May I let you in on the direct mail industry’s “dirty little secret” … the discovery of which can skyrocket your response rates while saving you a fortune?

The secret is that ad agencies, copywriters, and other vendors routinely push clients to the marketing programs that are most lucrative for the vendor – and NOT the most cost-effective for the marketers.

Big surprise, right?

Copywriters, for example, talk clients who can’t really afford it into hiring them to write, at outrageous fees, elaborate multi-component direct mail packages – and fancy magalogs – that cost a bloody fortune.
And of course, even when the mailing flops for the client who should never have done it in the first place, the copywriter doesn’t suffer – but instead, collects a nice fat fee.
List brokers, printers, letter shops, ad agencies, copywriters, and graphic artists all love creating big mega-mailings, because it’s fun and lucrative.

But often, what works best for small businesses is something exactly the opposite of these mega-mailers….

Little pieces of paper: tiny self-mailers that cost pennies apiece but generate big ROI for marketers.

I’m talking, of course, about the humble postcard.

A piece of stiff paper stock, measuring only a few inches square, postcards may seem simple to write and design – but watch out!

The limited space for copy and graphics actually makes postcard marketing more challenging in some ways than writing a sales letter — or even a 20-page magalog!

Postcards can achieve near miraculous results for your business and your clients – IF you know what works (and what doesn’t) in postcard marketing.

And now I want to share with you these “forgotten” secrets of successful postcard copy and design — if you will let me.

Make money… by mastering the “lost art” of postcard marketing

If you are a MARKETER, knowing how to get results with a simple postcard can save you a fortune in creative and production fees – and generate a flood of new business leads — at a fraction of the cost of other direct mail formats.

If you are a COPYWRITER who knows how to write postcards that work, you can offer your clients a low-cost alternative to other more expensive forms of marketing.

When your postcard works like gangbusters for the client, you’ll win their praise, loyalty – and their repeat business.

Yet for so many copywriters and marketers who have been trained only to write magalogs, Web sites, and multi-page sales letters, the art of creating “short-form” DM – postcards — is largely a lost art.

And that’s where we can help.

In our e-book, the Postcard Marketing Handbook, Lina Penalosa and I show how to succeed at postcard marketing – and write winning postcards that absolutely knock your client’s or boss’s socks off while setting new sales records.

In this step-by-step guide to postcard marketing, you will discover:

4 steps to planning a successful postcard marketing campaign… all must be completed before you write a single word of your postcard copy. Page 6.
Increase your postcard response rates and sales with “RFM.” Page 19.
5 reasons why a simple postcard can often blow your other marketing pieces out of the water. Page 8.
How to calculate the response rate you need to make your postcard mailing profitable. Page 21.
The 3 marketing situations in which postcards work best. The good news is you encounter them every day. Page 9.
What response rates for lead-generating postcards can you expect? Page 23.
You get a call, quote your price, and the client tells you, “That’s too much, I have a copywriter who can do it for half that.” Here are 6 simple words that instantly overcome his price objection.
Using A/B split testing to improve your postcard marketing results. Plus: the 5 most important variables to test. Page 59.
5 steps to writing highly persuasive postcard copy that gets your phone ringing off the hook – and drives a flood of traffic to your Web site. Page 31.
Generate low-cost leads for industrial and b-to-b products with postcard deck advertising. Page 62.
How a building engineer generated a 10% response rate with a postcard promoting their consulting services. Page 10.
12 secrets of crafting sensational headlines that grab your readers by the lapels and don’t let go. Page 34.
What works best – a single postcard or a series of multiple postcard mailings? Answer on page 24.
7 proven tactics for writing winning postcard headlines. Plus: the 5 types of headlines never to use in postcard marketing. Starts on page 67.
How to intensify prospect’s desire to alleviate his pain by trying the product featured in your postcard. Page 37.
5 rules for getting more testimonials — and using them to create awesome credibility while overcoming skepticism and doubt. Page 40.
Marketer who sells hobbyist kits by mail order generates 5% response with a simple postcard mailing. Page 11.
6 postcard writing secrets that can greatly increase your postcard ROMD (return on marketing dollars). Page 73.

How to sell your reader on your product or offer with emotionally charged benefit statements. Page 42.
Graphic design ideas for adding visual interest to your postcards. Page 75.
Best offers for postcard mailings – and why they work so well. Page 25.
Make more sales by overcoming the prospect’s objections and answering his important questions. Page 46.
Postage rates, dimensions, and paper weight requirements for standard and oversize postcards. Page 14.
How to make your product seem exclusive, special, and even rare – despite the fact that you’re selling it with an ordinary postcard. Page 50.
Does size matter? Choosing your format: standard vs. oversize postcards. Page 27.
Create a sense of urgency with one of these proven “act-now” postcard motivators. Page 52.
4 ways to get great mailing lists for your postcard marketing campaigns. Page 15.
How to get your postcard recipients to request a sample or free trial of your product. Page 53.
Of course, postcard copy must be as brief as possible, right? Before you answer, turn to page 28.
7 response mechanisms that make it easy for your prospects to reply to your postcards – and when to use each. Page 54.
12 things to consider before you order a mailing list from your list broker. Page 17.
Ways to incorporate reply forms and coupons directly into your postcard design. Page 29.
9 tips for making postcard copy less dense in appearance and easier to read and scan. Page 57.
How to market and promote your postcard copywriting services – even if you have never written postcards before. Page 76.
Where to find: discount postcard printers … clip art … cartoons … stock photography and illustration … mailing lists … marketing software … and more. Starts on page 82.

Order the Postcard Marketing Handbook today and get a FREE copy of my 38-page Special Report, Secrets of Successful Lead Generation (list price: $29).

In this report, you’ll discover:

31 ways to get more inquiries from your advertisements – page 3.
Little-known trick gets your phone ringing off the hook from your Yellow Pages advertising – page 20.
10 ways to use direct mail to drive more traffic to your trade show booth – page 23.
The key to great inquiry fulfillment – page 29.
50 quick and easy ways to generate more sales leads from your marketing – page 16.
And more…

Digital Download Bob Bly – Postcard Marketing Handbook at Offimc.click Now!

Sales page: http://www.postcardmarketinghandbook.com/
Archive: https://archive.ph/wip/G2sPW

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