Product Photography for E–Commerce – Dane Howard

Dane Howard – Product Photography for E-Commerce

By: Dane Howard

Released: 12/21/2009

Duration: 01:46

Level: For all audiences

Description:

In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers’ trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online. When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.

Topics include:

• Understanding the must-have features in a point-and-shoot camera
• Creating a DIY photo studio
• Adding audio to a product presentation
• Shooting small, medium, and large products
• Taking and publishing product photos with an iPhone

Contents

1. Practical Product Photography

Introduction

2. Selecting a Camera

Point-and-shoot photography
Digital SLRs and lenses
Additional equipment

3. Ten Quick Tips for Shooting Products

Keeping it simple
Angles, triangles, and cropping
Getting great close-ups using macro
Adding context with backgrounds
Using live models
Using diffused, natural light
Turning off the flash
Using a quick setup and tear down
Shooting multiple images
Keeping it human

4. DIY Photo Studios

You CAN do this!
Build it yourself for $10
Build it yourself for $30
Using the EZCube ($100)

5. Lighting Your Studio

Equipment choices and price ranges
Positioning and assembly

6. Shooting Details That Matter

Shooting like a trusted seller
Establishing trust with audio
Beyond the 360 view

7. Shooting Small objects

Tips and tricks
Coins
Jewelry
Collectibles and toys

8. Shooting Medium-Sized objects
Clothing, shoes, and accessories
Glass and transparency

9. Shooting Large objects and Real Estate

Shooting larger stuff
Real estate curb appeal
Living spaces
Panoramas
Kitchen spaces
Tall spaces
Special features
Real estate photography overview

10. Quick Photo Editing Tips for Products

Cropping and adjusting
Retouching
Using your iPhone as a publishing platform

Conclusion

Goodbye

Author:

Dane Howard
Dane Howard co-founded VUVOX as a way to help people extend the uses of their digital photos and videos. He is constantly trying to improve people’s means of expressing themselves through media. Dane has used his experience to help develop products and creative strategies for Microsoft, BMW, Major League Baseball, NBC Olympics, and Disney. As a father, Dane uses his background in media creation and design to share the stories of his own experiences and family adventures. He seeks out existing and evolving technologies that will shape the future of digital photography and self-publishing for the mass market.

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