Andrew Foxwell & Kurt Elster – Using a Data-Driven Strategy to Improve Website CRO
Looking for ways to improve your Shopify website conversion rate?
Look no further as Andrew Foxwell teams up with the legendary CRO master and host of the Unofficial Shopify Podcast, Kurt Elster, to teach sane benchmarks and practical approaches to analytics that any marketer can use, from quick wins to deep tactics to help dial in your conversion rates.
Topics Covered
- Understanding which KPIs are most valuable
- Accommodating your customer and their needs
- What each KPI is telling you – takeaways and action items
- Data collection and statistical significance for choosing when and how to optimize
- Benchmarks to compare your shop off of for e-commerce sites on Shopify
- The reports you need to be pulling on a monthly basis
- Optimizing (and simplifying) the customer purchase journey
- Improving conversions via landing page optimization – via creative and technical edits
- How to optimize the customer purchase journey
- Uncovering hidden objections through exit surveys
- Optimizing for success in 2022 based on 2021 learnings
- Implementing an analytics strategy
Contents
• Understanding The KPIs That Matter Most (31 mins)
• Accommodating Your Site Visitors (15 mins)
• Optimizing The Purchase Journey (17 mins)
• Recapping & Reviewing 2021 for Success in 2022 (16 mins)
Continued Learning:
• Unofficial Shopify Podcast Episodes We Suggest
Meet Kurt Elster
- Kurt is one of the most highly regarded independent consultants in the industry of website CRO and Shopify
- He is a Senior Ecommerce Consultant who helps Shopify merchants uncover hidden profits in their websites through his e-commerce agency Ethercycle.
- Ethercycle focuses exclusively on independent, stable businesses that sell their own private label products
- With one million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast. You can learn more and subscribe to Kurt’s free newsletter on his website.
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