Five Minutes to Famous – Susie Moore

But to most people, media is an elusive unicorn. The publishing world is this mystical kingdom where raving fans and “expert” reputations are handed out like organic lip balm on Oprah’s “Favorite Things” episode. The glittery, golden media opportunities lie behind closed doors and you need killer credentials or VIP connections to pass through.You dream of seeing your name in print while you’re stuck down on Earth, in a reality where:

• You’re awesome at what you do, but nobody knows about you
• You start each month dry, without a clue where your next client will come from
• You have an email list but no one’s joining and/or
• The only time people do notice you is when you pay out the nose for pricey social media ads

You know high-profile publicity can bring hundreds or thousands of new leads straight to your business. Elevate your reputation and take your visibility to the next level. Position you as an in-demand star in your field — that clients are fighting to pay premium prices for.(Not to mention make your frenemies who think you’re nuts for starting a biz finally admit you’re legit.)

But…you have no idea how to get high-profile publicity.

So you dream about that faraway kingdom and don’t actually DO anything about it.

Sound familiar? Oh, my love, I feel you. I’ve sat right where you are, scrolling through my Facebook feed, seeing other people’s names in big media outlets and feeling…well…jealous and bitter.

I mean, let’s be honest, right? When you see other people in your field getting press, getting industry famous, and getting tons of clients, it makes you kind of crazy. It’s so hard when you know you have the goods but no one knows about you yet.

When I stopped dreaming and started taking action to get major press for my business, everything changed.
And I’m not using that as a figure of speech. I mean everything changed…

Did you know that you can build your business (I’m talking dollars in the bank and clients in the door) just by sharing your message in a bigger way?Or that you can have an inbox full of new leads who are happy to pay every penny of your fee, simply because they saw you in their favorite media outlet?

Or that you can become an overnight rock star in your field from just ONE media opportunity?

…And that it costs exactly $0 to land big media spots??!?

Once your big story is published, you get to keep that cred FOREVER as well as share it again and again. (And thanks to syndication and social media, your article will keep circulating to infinity and beyond.)

By sharing your expertise in the media, you can speak to a warm audience full of your ideal clients and customers… all you need is a laptop and an internet connection.

This isn’t a bunch of inflated promises that don’t actually pan out in real life. This is what actually happened in my business.

I’ll tell you exactly how I built my business to multiple six figures by scoring features in Forbes, Marie Claire, and the Today show before anybody knew my name in a hot minute.

But first, you should know that to leverage the media to get noticed, skyrocket your credibility, and attract new clients to your business…

• You don’t need to be a “writer”
• You don’t need an expensive PR team, and
• You don’t need a big name, a single media connection, OR the keys to a magical unicorn kingdom

Your favorite magazine, TV show, or blog? It runs on fresh content. It’s what keeps the publication alive.Editors are constantly looking for expert talent. They’re scouring the internet searching for go-to people who can make their jobs a little easier, by…

• Sharing personal stories that speak to their audiences
• Weighing in on hot, of-the-moment topics
• Answering industry questions their readers are dying to know

When you can give editors exactly what their bosses want them to publish, they’ll not only share your story, they’ll come back to you again and again for more.The media industry can’t survive without people who share their stories, insight, voices, experiences, and advice. That’s what journalism is: free expression. We’re lucky enough to have it exist — so let’s start taking advantage of it, yes?

Here’s the truth: Regular people just like you and me are getting published in big name outlets every day.

They’re not “experts”. And they’re sure as hell not journalists.

They’re simply people with the tenacity to share their voices with the world.