Profitable Traffic System – Molly Pittman
Workshop Overview
Build a Profitable Traffic System that, with just a little part-time maintenance, can grow your sales practically “hands-free” for years to come. You’ll build the assets you need to launch your traffic system using our ad copy templates, ad creative process, and targeting research checklists to build ads that actually convert. Using your campaign planning canvas, you’ll pick the best traffic plays to deploy for immediate business growth. Finally, you’ll optimize and scale your traffic system so you’ll know exactly which ads are performing (so you can scale them) and which ads need a little love.
What You’ll Learn
- Launch your traffic system using our ad copy templates, ad creative process, and targeting research checklists to build ads that actually convert
Workshop Outline
Module 1: Core Concepts – Part 1
- Intro and Overview
- How To Think About Traffic
- The Customer Value Journey
- Traffic Temperature
- The Traffic Store
- Your Audit And Planning Worksheet
- What’s Next
Module 2: Core Concepts – Part 2
- Crafting Your Campaign Assets
- Content & Paid Traffic
- Cold Traffic Content
- Warm Traffic Content
- Hot Traffic Content
- Ad Copy Part 1
- Ad Copy Part 2
- Ad Copy Part 3
- Targeting Part 1
- Targeting Part 2
- Creatives
- Ad Scent
- Action Items
Module 3: Create Your Acquisition Campaign(s)
- Quick Overview: Traffic Plays
- Video Boomerang Play
- Direct Response Video Play
- Blog Boomerang Play
- Opt-In Play
- I Just Need Leads! Play
- Facebook Comment-To-Message Play
- App Installs Play
- Local Attraction Play
- Action Items
Module 4: Create Your Monetization Campaign(s)
- Traffic Plays: Monetization
- Warm & Hot Audience Targeting
- Little Dipper Play
- Big Dipper Play
- ROI Play
- Flash Sale Play
- Messenger Barrier Reef Play
- The Ask Play
- Action Items
Module 5: Launching, Structuring, and Optimization
- Launching Your Campaigns
- Create Your Ads
- Define Your Targeting
- Set Your Budget
- Tracking
- Action Items
Module 6: Scaling, Troubleshooting, & Optimizing
- Scaling, Troubleshooting, & Optimizing
- Analyzing Data
- Troubleshooting Campaigns
- Scaling
- Optimization
- Action Items
Module 7: Scaling With Adwords
- Big Picture
- Learn the Lingo
- Knowing Your Business & Marketing GoalsKnowing Your Business & Marketing Goals
- Finding & Understanding Keywords
- Writing Great Ads
- Understanding Ad Groups
- Building Campaigns
- Conversion Tracking
- Introduction to Ongoing Optimization
- Getting Advanced
Module 8: Scaling With YouTube
- Intro
- Your Customer’s Moment
- The Perfect Video Ad
- Reaching Your Customer
- Campaign Build Walkthrough
- Thank You!
Dynaimc Product Advertising
- Intro
- The 3 Pillars of Profitability
- Dynamic Product Feeds & Catalogs
- Creating Product Feeds
- Setting Up Your Ad Campaign
- Product Catalog Awareness Ads
- Social Product Tagging
- Final Thoughts
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Product Content
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Delivery Information
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