ProWriter: How To Find Readers & Market Your Book – CJ Lyons & Joanna Penn

ProWriter: How To Find Readers & Market Your Book

What you will learn in this course:

• The prerequisites you need to have in place before you start marketing

• Why authors need to know about marketing, and not leave it to publishers or other professionals

• Should you start marketing before you have a book ready?

• The pros and cons of ongoing marketing vs a launch process

• Why understanding yourself is critical to deciding what marketing tactics to use

• How to understand where your book fits and how that affects marketing decisions

• How physical book signings work for marketing

• How to decide on your author brand and why it’s important, with examples using big name authors

• What is an author platform anyway?

• How to start marketing without a ‘platform’
• How using the right metadata on your book sales pages can affect your sales and ranking

• How to help your book sell itself through effective copywriting on your Amazon or other booksite page

• Using pricing as a marketing tool, as well as a case study with KDP Select

• The importance of book reviews and how to get them

• Is it worth using paid advertising and which are the best services?

• Is it worth hiring a publicist?
• Is traditional media worth pursuing?

• Tips for radio, TV and press releases

• What can you learn from Amazon bestsellers who didn’t have an online presence?

• How to find readers online and connect with them effectively

• The importance of ‘know, like, trust’ and authenticity for online marketing

• The most important parts of your author website and how to build it

• How to use audio and video for book marketing, including book trailers

• A breakdown of a book launch including timelines and lessons learned

• How to use Goodreads and giveaways

• Marketing tips for real-life offline networking

• How to build an email list

• How to use Twitter effectively

• How to use blogging for content marketing

• What’s the most effective use of your time
  
  

How does the course work?

The course is a self-study series of videos, audios and text-based information that you work through at your own pace. After your payment is processed, you can then download the material.

You will receive:

Lesson 1: The Fundamentals of Marketing

• Marketing principles and prerequisites – 24 page PDF

• Lesson 1 Overview Notes, containing highlights from the video interviews – 7 page PDF

• 2 videos [42 mins in total] on the fundamentals of marketing, including tips on when to start marketing, understanding yourself and your book as well as launching.

• Audio for the videos [49 mins] so you can listen instead of watch

• Branding for authors video with CJ Lyons [45 mins] where CJ talks through the process of deciding on your author brand, as well as working through famous examples and her own branding decision making process. (On a personal note, CJ helped me with my own branding and this material is seriously necessary for authors to work through.)

• Marketing action sheet – 6 page PDF

Lesson 2: Maximizing the success of your book. No platform needed.

•  3 videos [ 1 hour 10 mins total] on how to market your book without an author platform by maximizing the book’s sales page, as well as using pricing and book reviews.

• Lesson 2 Notes featuring the most important points from the videos. 15 page PDF.

• Audio mp3 of the videos so you can listen instead of watching [1 hour 10 mins]

• Amazon metadata examples – before and after optimization. 7 page PDF

• Pricing and direct advertising to readers. 10 page PDF

• Lessons learned from press releases, TV and radio. 8 page PDF

• Book marketing tips. Lessons learned from Amazon bestsellers. 2 page PDF

Lesson 3: Building your author platform and using it effectively

• 3 videos [ 1 hour 10 mins total] on author platform building including your author website, blogging, social networking, audio and video, book launches and more.

• Lesson 3 Notes with the most important points covered in the videos. 14 page PDF.

• MP3 Audio of the videos so you can watch instead of listen [ 1 hour 10 mins total]

• Building an email list. 3 page PDF

• How to use Twitter video with Joanna Penn [27 mins]

• Social networking tips. 6 page PDF

• Blogging overview slides. 30 page PDF

• Video on effective blogging with Joanna Penn [55 mins]

• Launch lessons learned. 9 page PDF

• How to create a podcast and a book trailer. 5 page PDF

Bonus Material

• Launch Countdown. 7 page PDF

• Macmillan Guide to Social Media. 9 page PDF from CJ’s publishers.

• How to create and edit podcasts and videos with Joanna Penn – 2 videos [31 mins in total]

Get Download CJ Lyons & Joanna Penn – ProWriter: How To Find Readers & Market Your Book at Offimc.click Now!

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Archive: https://web.archive.org/web/20140227230928/https://www.thecreativepenn.com/marketyourbook/