Purposeful Marketing – Tim Kelley

Putting your purpose out there clearly so that it makes a real impact can bring up a host of fears and limiting beliefs. Are you like many change agents, purposeful entrepreneurs and messengers, who hide “their light under a bushel,” trying to engage clients without being really explicit about the work they’re called to do?

Until you clear the fears and beliefs that keep you in hiding, you and your services will not have the impact you truly desire!

In these two live sessions with Tim, you’ll discover:

• Freedom from fears that block you from being bold in your marketing
• A clear vision for the life that your work will create
• A tool you can use to move past your fears — and forward

Most change agents aren’t nearly clear enough about their purpose. A vaguely written purpose statement isn’t something you can sell to a client. The result is that far too few change agents are being paid to live their purpose.

In this deeply revealing module, you will clarify exactly how to manifest your purpose in the most impactful way.

You will also learn who your purpose is meant to serve, and how it will transform them. This process, once clarified, can be used to create coaching programs, workshops, team processes and even consulting engagements. And the language that clarifies your purpose will form the basis of compelling marketing copy.

Over these six live sessions, you’ll receive:

• Complete clarity about the specific clients you are meant to serve (your niche or target market)
• A step-by-step transformative process, unique to you, that can form the basis of new coaching, workshops and consulting services
• The ability to tell exactly who is ideal for you and will be drawn to your work

A “purposeful marketing statement” is the equivalent of an “elevator pitch,” a single sentence that clearly articulates the work that you do and the impact it has. A purposeful marketing statement is the ultimate tool for attracting those you are meant to serve.

In this module, you’ll:

• Create a single sentence that will grab the attention of your target audience.
• Receive a tool for distinguishing quickly between those who are and are not meant to work with you.
• Discover a simple practice that will bring you clients.

Using the tools you’ve developed in previous modules, you will craft various elements of your higher purpose into compelling language that you can use in emails, talks, websites and sales conversations.

You will learn three different structures for writing copy that use your purpose to attract your ideal clients, including a skill available nowhere else: How to “download” marketing copy from your Higher Guidance. This skill alone will save you hours of struggle and thousands of dollars in copywriting services — and give you language that is incredibly compelling.

Over these six live sessions, you’ll learn:

• How to generate powerful marketing copy easily, saving yourself thousands of dollars in copywriting services
• 3 sources for compelling language that will grab the attention of your Divine audience
• 3 formats for structuring emails, web pages, brochures and other marketing pieces
• Tools for writing emotionally convincing language that will touch your clients’ deepest needs and desires

“What should I charge?” It’s the quintessential solopreneurs’ question, and yet, there is no right answer. The key is to find the answer within you, rather than trying to copy what others are doing.

More important, how you charge your clients may matter more than how much you charge. Many change agents are stuck in the limiting, old-paradigm, money-for-hours pricing approach, when they could be earning so much more if they just changed pricing models.

In addition to learning 7 powerful pricing models, you will identify and overcome fears and beliefs that prevent you from charging what you’re really worth. This module alone could easily pay for the entire program.

You will:

• Identify the internal limitations that keep you from earning what you’re worth.
• Free yourself from your fears of charging more.
• Learn different pricing models that create true “win-win” situations for your clients and you.
• Use 2 tools for setting the exact price that is perfect for each of your services.
• Learn what to say to your clients when it’s time to raise your prices.

Now that you have your process, your clients, your purposeful marketing language and your pricing model, you will define your plan to implement your purpose in the most powerful and revenue-generating way possible. Now you are ready to meet all your financial needs, while making the difference in the world you are called to make!

In these last three classes, you will:

• Combine the language and services you’ve created into powerful products you can sell.
• Test the copy you’ve written on your divine audience.
• Take your new messaging out and into the world to get clients!