Russell Brunson – Software Secrets

In 2003, Russell had his first success as an online marketer selling a software called ZipBrander. ZipBrander was a viral marketing tool that not only drove laser-targeted traffic to your website, but helped increase backend profits, automatically.

Two years later in 2005, Russell created another product selling “How To Create A Potato Gun” DVDs. This was a simple instructional course, where buyers had an option to purchase his potato gun kit (which included all the needed supplies) as an upsell. These initial products launched Russell into the world of Internet Marketing, where he quickly became one of the top marketing minds in the world. Within a year of graduating college, he’d made his first million dollars selling his products.

Russell sold everything from shakes and supplements, to coaching, books, consulting, coupons, t-shirts, technology services, and software. He reached top ranking status in several network marketing companies, winning a Ferrari and generating 1.5 million leads in just six weeks.

 

With a following of over a million entrepreneurs, he’s published and sold over 400,000 copies of his marketing books, popularized the concept of sales funnels, and helped tens of thousands of entrepreneurs quickly get their message out to the marketplace.

As of 2020, Russell’s training, teaching, and software has created 1033 millionaires who are in his exclusive club called the Two Comma Club.

ClickFunnels also produced a documentary for Operation Underground Railroad, a non-profit that rescues children from sex trafficking all over the world. You can watch the documentary here.