Ryan Deiss – Content Marketing Mastery

Content Marketing Mastery – Ryan Deiss

Why Should You Get Certied?
If you’re a business owner…
…maybe you don’t need the certication.
But what about your team? Do you know for a fact that they’re up to speed on all the latest and greatest content marketing strategies?
If you’re not sure or if you just want them to receive the exact same training the team at DM receives then get

them certied!
They’ll love the fact that you’re investing in them, and you’ll love the fact that they’re performing at the highest level possible for your company.
Also, there’s no rule that you have to sit for the test. If the training is more important to you than the certication, then just take the training and look at the test as an optional extra. (But if I were you I’d take it anyway just to make sure you’re fully grasping all the concepts.)
Oh yeah, and if you’re an agency or other marketing professional, then you already know how important certications are to distancing yourself from the competition. And who knows? It might even help you claim higher fees for the work you’re already doing.
Either way, if you expect the best for your company, then this course and certication is for you. If you’re an individual…
…this certication will set you apart from the pack.
Unlike everyone else who simply calls themselves a “content marketer,” you’ll have the certicate and the badge to prove it, from a source that businesses trust.
More importantly, it will make you a better marketer.
Why? Because you’re receiving the exact same training you would receive as an employee at DigitalMarketer. (And without tooting our horn too much, we’re pretty good at this stu!)
And we held nothing back.
These are the same systems and strategies our internal team uses to grow all our dierent blog and authority properties, taught by our Editorial Director (the person in charge of all the content and social marketing at DigitalMarketer), Russ Henneberry.
So, if you want to:
Enhance your career (or start a new one)
Learn the latest and greatest tactics (that actually work)
Expand your skill set, distance yourself from the competition, and jump to a higher pay grade…
…this course and certication is for you

Course Details and Description
Course Breakdown:
Module 1: Creating Your Customer Avatar
Lesson 1: Start Here
Lesson 2: What To Expect
Lesson 3: The What and Why of Content Marketing
Lesson 4: Creating a Customer Avatar
Lesson 5: Content Technology
Lesson 6: The Marketing Funnel
Module 2: Top of Funnel Content
Lesson 1: TOFU Goals

Lesson 2: TOFU Content Types
Lesson 3: TOFU Metrics
Lesson 4: YOUR TOFU Content Plan
Module 3: Middle of Funnel Content
Lesson 1: MOFU Goals
Lesson 2: MOFU Content Types
Lesson 3: Lead Magnet Checklist
Lesson 4: MOFU Metrics
Lesson 5: Your MOFU Content Plan
Module 4: Content Marketing Metrics
Lesson 1: BOFU Goals
Lesson 2: BOFU Content Types
Lesson 3: BOFU Metrics
Lesson 4: Your BOFU Content Plan
Module 5: Blog Marketing
Lesson 1: How To Use This Section
Lesson 2: WordPress Basics
Lesson 3: 212 Blog Post Ideas
Lesson 4: The Editorial Calendar
Lesson 5: Writing Headlines
Lesson 6: 8 Post Types
Lesson 7: Inserting Calls To Action
Lesson 8: Finding and Managing Writers
Lesson 9: Writing/Editing Great Content
Lesson 10: Lead Magnets and Blogs
Lesson 11: Opt-In Boxes and Squeeze Pages
Lesson 12: Repurposing Content
Lesson 13: Blog Launches
Module 6: Content Distribution
Lesson 1: How To Use This Section
Lesson 2: Content Distribution Basics
Lesson 3: Organic Content Distribution: Email
Lesson 4: Organic Content Distribution: SEO
Lesson 5: Organic Content Distribution: Social

What You’re About To Discover:
How to create your Customer Avatar so you can architect a content strategy that attracts leads and buyers.
The 8 tools you’ll need to be an eective content marketer
The “GC = A” Content Marketing Formula that connects the dots between content and sales
The TOFU/MOFU/BOFU content strategy that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU)
The 6 types of content you need in the Middle of the Funnel (MOFU) to generate targeted leads and prospects

5 content types that convert leads into serial, high-ticket buyers
Choose from 12 Goals, 16 Metrics and 21 dierent types of content to create a content strategy that is laser focused on moving the needle for your organization. (Building this content plan is a snap using our Content Marketing Plan worksheets)
The 60-Second Editorial Planner document that makes content planning a breeze (Seriously… you can plan a week of content in less than a minute) 6 simple article tweaks (My favorite is “Hiding Easter Eggs”) you can make to any piece of content that will get it CONSUMED
The 4 proven ways to nd people that can create content for you (and the two ways you can motivate them to create outstanding content for you) 212 blog post ideas that guarantee you’ll never have writers block again including…
8 blog post types that hijack the virality and authority of OPC (Other People’s Content)…you won’t have to write a single word.
The 11 Point SEO Health Check that uncovers the CATASTROPHIC structural issues that will condemn your website to Google Purgatory (Learning to spot these issues is guaranteed to make you a hero)
The SEO silo process that has worked since the rst blogs went online in the 90’s, stopped working when the spammers started keyword stung and building shady links, and now is the ONLY thing that works to get free Google trac.
The 9 Components of The Perfect Email Newsletter (The “Greased Chute” opening and “Drill Down” P.S. are two tactics that drive email trac through the roof)
PLUS… you’ll learn the 8 organic (free) and 5 paid trac channels you can employ to spread your content across the social web (Adding these trac strategies to great content is liking pouring gasoline on a bonre

Get Download Content Marketing Mastery – Ryan Deiss at Offimc.click Now!

Delivery Information

• Upon ordering the product, a delivery email with download instructions will be sent immediately to you so that you may download your files. If you log in (or create an account) prior to purchase you will also be able to access your downloads from your account dashboard.
• It is a digital download, so please download the order items and save them to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link to you.
• If you don't receive the download link, please don’t worry about that. We will update and notify you as soon as possible from 8:00 AM – 8:00 PM (UTC+8).
• Please Contact Us if there are any further questions or concerns you may have. We are always happy to assist!