Ryan Deiss – Head of Marketing Bootcamp 2022

Ryan Deiss – Head of Marketing Bootcamp 2022

Get The Skills And Tools You Need To Walk Into Any Marketing Role, In Any Industry, And Immediately Drive Results…In Just 4 Weeks

From The Desk of Ryan Deiss
April 13th, 2022
Fellow ambitious marketer,
DigitalMarketer has never had a CMO…did you know that?
One of digital marketing’s largest training and certification companies in the world…a company that services marketers… has never had a Chief Marketing Officer.
Why?
It’s simple.
We haven’t needed one.
A typical CMO primarily focuses on branding, budgeting, and communications. This is necessary work if you’re a Fortune 500 company, but for a small to medium sized company,
it’s overkill.
In fact, I’ll go so far as to say if you are a business owner reading this letter… DO NOT HIRE A CMO.
There is a far more important role that businesses are missing. They don’t need someone who simply “plans” marketing and “counts” marketing…they need someone who DOES
marketing.

Specifically, companies need a marketer who can…

But the role I just described is not a “Chief Marketing Officer.“
The role I just described… the one most businesses actually need… is the Head of
Marketing.
A Head of Marketing could be a VP of Marketing, a Director of Marketing, or even a
Marketing Manager in some companies. But unlike a CMO (who focuses more on brand,
communications, and budget allocations) Heads of Marketing focus on execution and
results.

In Other Words, Heads Of Marketing Actually DO Marketing, Which Is Why They Are In Such High Demand.

If you want proof, check this out…

There are over 4,600 open opportunities for “Head of Marketing” in the U.S., alone, with less than a few hundred qualified applicants to fill those roles.
That’s why, if you’re a marketing professional, learning how to become a true Head of Marketing is the most valuable skill you can acquire in today’s market.
And if you’re a Founder or CEO, the most valuable role you can add to your team is a Head of Marketing. After all, what small business can afford to pay a CMO a $200,000 base salary plus bonuses AND a team to execute?
To put it simply, the Head of Marketing role is the most valuable, but least understood role in all of marketing. Maybe all of business. So, knowing this, we decided to do something special…something we’ve NEVER done before, and…

All You Need Is 4 Weeks To Master The 4 “Head Of Marketing” Skills

During the 4-week Head of Marketing bootcamp, I’ll show you behind the scenes of how our most successful Heads of Marketing master all 4 skill sets with the help of specialized
tools and templates.
This is truly going to provide you the insider knowledge you need to create a lasting, successful career as a marketing leader.

Together, we will work to plan, execute, measure, and optimize an integrated marketing strategy that drives compounding growth for your organization…in just 4 weeks!

You’ll leave with real results to share with your current (or future) employer plus the ability to call yourself a Certified Digital Marketing Strategist (more on that below).
If that sounds like a worthy goal, then I’d like to invite you join us and enroll today.

Talk soon,
Ryan

INTRODUCING…
The Head Of Marketing Bootcamp

A hands-on, 4-week mentorship program with Ryan Deiss for just 50 people who want to become or want one of their team members to become a Head of Marketing. If you manage to secure one of the 50 coveted spots, here’s what you’ll receive starting April 27th with the program begins:

• Expert coaching over an 4-week program to help you stay motivated and consistent
• Ongoing access to the 8-module Head of Marketing Bootcamp curriculum for your cohort
• 8+ live sessions for Q&A, small group workshops, assignment reviews, and more
• Certificate of Completion with your personal details and your employer will be able to verify its authenticity.
• Special guest “Head of Marketing” instructors all from different industries and businesses will share their stories and best tips
• Access to the member-only online community to share progress, get support, and network with fellow members
• The Head of Marketing matrix suite of templates and tools including fill-inthe-blank worksheets and swipe files
• Our Digital Marketing Mastery certification so that you can proudly display that you are a Certified Digital Marketing Strategist
• A private Slack channel so you can get support from your peers and reach out to the DigitalMarketer team anytime you have a question.
• A 50 person limited class size so you get the attention and personalized
  support you need to succeed in this training

How It Works

DigitalMarketer’s Head of Marketing Bootcamp is as challenging as it is rewarding. Each unit is taught by an industry expert and facilitated (virtually) each week by a live instructor in a true, small group, classroom-style format with no more than 50 students per class.
You and your fellow students will complete course trainings and “miniprojects” as well as participate in group discussions relating the course material to real-life business scenarios.
Those who successfully complete the Bootcamp will, in just 4 weeks, emerge with the skills, knowledge, and “in the trenches” experience that only a Head of Marketing can possess.

Here’s how the course itself will be delivered:

On Mondays and Thursdays, you’ll attend a live training session with the instructor at 12 pm EST. Trainings will be recorded and available for all students that are unable to make the live call immediately after. During these sessions, we’ll also kick off a discussion thread where you’ll be asked to apply course information to a real-world business scenario.
Your instructor will also provide you with weekly coursework which can be reviewed during office hours on Tuesdays.
Throughout the course, we will also be welcoming special guest instructors that will host bonus sessions for all members. The dates and times of these sessions are subject to change based on the availability of the guests and a fully published schedule will be provided to you during kickoff week.
At the end of 4-weeks, the coursework you’ve completed will all culminate in a final capstone project based on a reallife business scenario. Submission and review of this project is required in order to receive your certificate.

Course Breakdown

Over 4 weeks, you will master the 4 core skills that any Head of Marketing must possess. Mastery of these skills is truly the difference between just being a specialist in a specific marketing discipline and actually holistically understanding marketing strategy to be able to sit in a “Head Of” seat. Each session will mix strategy with execution and you’ll get
instructor feedback to give you a clear path to success. Here’s how each week will break down…

Session 0 April 27th

Kickoff Week
Get ready for the next 4 weeks! This week we will meet your instructor and get to know the other students in the class. We will cover what you can expect from the training and how to get the most out of your time including grading, participation, and how to achieve your coveted Head of Marketing Bootcamp certificate.

Session 1 May 2nd

Clarify The Objectives
The number one skill a Head of Marketing must possess is the ability to create alignment. Alignment with stakeholders, alignment with other departments, alignment with the C-suite, and most importantly alignment with business objectives. But how? That’s exactly what we’ll cover in week one and give you a template to document and visualize your growth engine which is the one source of truth for alignment.

Session 2 May 5th

Define The Strategy
Once we’ve aligned on the business objective, how do we get there? This week we’ll show you the exact process to map out the shortest path between the assets, campaigns, and channels you have to achieving the business objective. We’ll build your growth plan, reveal the 4 key growth levers you must know how to pull, and give you a clear process on how to prioritize projects that will hit your goals…without getting distracted by shiny objects.

Session 3 May 9th

Run The Numbers

Plans are great, but what if they don’t work? Even worse, what if they never COULD work? You have to run the numbers. You’ll learn a step-by-step blueprint for ensuring the hypothesis is in line with previous results, expectations, or assumptions and that it achieves the stated business goal.

Session 4 May 12th

Execute The Plan

This is where the rubber meets the road. To be an effective Head of Marketing you have to know how to execute. During this week, you’ll identify the key players in your project and learn how to effectively communicate the project scope and business objective to reach the goal. Plus, we’ll give you a checklist to help you effectively manage creative and technical buildouts so projects launch on time and on budget.

Session 5 May 16th

Build Your Scorecards & Dashboard

We hear it time and time again…”How do I track and improve the ROI of our marketing efforts?” That’s exactly what we are going to solve this week. It all starts with a repeatable process to identify key metrics (KPIs), both leading and lagging, that are essential in the success of the campaign. From there, you will learn how to turn those metrics into scorecards and dashboard to display campaign effectiveness and get real-time insights into results.

Session 6 May 19th

Communicate With Key Stakeholders
Once we know the results, what do we do with them? Effective marketing leaders need to know the exact meeting rhythm and communication cadence with the stakeholders and key members within the organization. You must know how to effectively communicate with those who report to you, other departments that are impacted by your efforts, and a leadership team that is working to drive the entire organization towards a stated goal. There is nuance in each of these types of communication and that’s exactly what you’re going to learn.

Session 7May 23rd

Optimize For Growth

It’s the Head of Marketing’s job to be the first to identify (and triage) failing key metrics and faulty assumptions. Once you know how to diagnose and solve problems, the next level of optimization is how to automate and scale “the winners.” This week you’ll learn how to effectively manage and re-allocate time and money budgets away from areas of low performance towards ares of high performance.

Session 8 May 26th

Celebration Week
That’s it! You’re ready to walk into any marketing role, in any industry, and immediately drive results. This week we’ll put the finishing touches on your capstone project so it’s ready to submit for review and receive your certificate of completion. Then it’s time to celebrate the hard work you’ve put in over the last 4 weeks!

Meet Your Instructors

Ryan Deiss

Co-Founder & CEO, DigitalMarketer
A marketer turned entrepreneur turned investor (but still mostly a marketer), Ryan is the creator of the “Customer Value Optimization” methodology and has introduced and popularized many of the digital selling strategies that modern companies now take for granted. He quite literally wrote the book on marketing while also founding multiple companies employing hundreds around the globe. According to Shark Tank star, Daymond John, “His companies practically own the internet.”

Richard Lindner

President, DigitalMarketer
A sought-after executive leadership expert, working with some of the world’s most exciting brands, Richard has helped start 13 companies from scratch, fund (or acquire) a dozen more, and has directly advised hundreds of CEOs and entrepreneurs on how to grow and scale their companies…oh yeah, and he’s managed well over a BILLION email sends (in multiple markets), created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms, tripled email open rates, doubled email
clickthrough rates and generated over $40MM in revenue from email marketing alone!

Matt Swan

Head of Marketing, DigitalMarketer
Matt’s bio reads a bit like an infomercial…which is exactly what he wanted. After watching his first infomercial at the age of 12, he was hooked. He spent the next 9 years obsessively bsorbing everything he could about DRTV marketing and copywriting before finally diving in head-first at one of the largest DRTV agencies in America. It didn’t take long for him to discover his love for small businesses and change his path. A natural storyteller with a flair for comedic (albeit sarcastic) writing, Matt quickly found himself leading a team responsible for creating offers that would sell over $20MM worth of product annually to B2B and B2C brands alike. A longtime believer in small businesses as an engine for economic
growth, Matt has also worked extensively with entrepreneurs to help them grow their businesses.

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