Ryan Stewart – The Blueprint Training 2019

Ryan Stewart – The Blueprint Training 2019

READY TO LEVEL UP? ALL PAYMENTS GET LIFETIME ACCESS

GET ACCESS NOW

3 monthly payments of $999

• Every module on the platform
• All templates, tools and SOPs
• Private Slack community
• Exclusive webinars and ongoing updates

ALL THE MODULES.

Below is a full list of all modules included in The Blueprint platform.

1. Campaign Onboarding

How to get a new client or SEO campaign up and running on the right foot, quickly.

Summary

A breakdown of the processes to bring in new client work, at scale, and ensure each campaign is given the right attention to succeed. This module is available as a free standalone.

ONBOARD NEW CLIENTS

SEAMLESSLY

• Learn the process to onboard new clients at scale
• Ensure each client gets the right attention to launch their campaigns on the right foot
• Access to email templates, process docs and meetings notes

WHAT’S INCLUDED?

Everything you need to successfully onboard new clients.

ONBOARDING PROCESSES

Having a process to get new clients kicked off is CRITICAL for scaling an agency – you can steal ours. Get access to a 6 video mini series detailing the internal processes and communications you need to ensure new campaigns get started perfectly.

EMAIL TEMPLATES

We’ve developed a sequence on emails to help you easily onboard new clients. Use our templates to move newly signed clients from the sales team into your service delivery process.

CLIENT QUESTIONNAIRE

It’s important to download as much information from your clients as possible to properly inform the direction of a campaign. Our client questionnaire does the heavy lifting for you by proving a formatted document to capture vital aspects of a new campaign.

MEETING TEMPLATES

Running a successful agency requires stellar communications – that means having meetings (in person or via phone) with new clients to show them their campaign is in good hands. Use our pre built meeting templates to make sure meetings stay on task and on target.

What’s included?

• 6 Videos
• ~ 1 Hour of Run Time
• Kickoff email template
• Campaign intake questionnaire template
• Internal kickoff meeting framework
• External kickoff meeting framework

2. Kickoff Data Analysis

Benchmark a website’s organic performance at kickoff.

Summary

We send this report to clients at the beginning of a campaign to show performance BEFORE services. This module is available as a standalone for $49

What’s included?

• 4 videos
• Half hour of run time
• Data Studio kickoff report template
• Client email template

SEO REPORTING

Benchmark performance

• Capture current performance before launching a campaign
• Built in KPIs to understand a website’s success + failures
• A framework to measure against over an SEO campaign

WHAT’S INCLUDED?

Baseline a website’s organic performance before work commences.

DATA STUDIO TEMPLATE

The report is built in Google Data Studio, using native Google Analytics + Google Search Console connectors. Just make a copy, connect your accounts and you’re done.

CREATE YOUR OWN INSIGHTS

Contains text sections to add your own insight + analysis – your clients pay you for your opinion, not just the numbers.

GET SURGICAL

Get into the detail of landing page-level + keyword-level performance.

LEARN THE PROCESS

This report is part of a larger campaign kickoff strategy that our video trainings cover in detail. Learn how to find, analyze and report on critical SEO data when starting a new campaign.

3. Competitive Analysis

Learn to reverse engineer your competitors’ SEO success.

Summary

Watch how we spy on links, keyword rankings and content to build a definitive SEO strategy for client sites. This module is available as a free standalone

What’s included?

• 4 videos
• ~1 hour of run time
• Google Sheets competitive audit template
• Client presentation template

COMPETITIVE ANALYSIS

OWN YOUR COMPETITION

• Learn to reverse engineer your competitors SEO success
• Over the shoulder video tutorials breaking down sites
• Access to competitive analysis template + client presentation deck

WHAT’S INCLUDED?

An end to end competitive audit framework.

STEP BY STEP VIDEOS

Detailing how to break down a competitor’s website and reverse engineer their organic success. Watch how we spy on links, keyword rankings and content to build a definitive SEO strategy for client sites.

COMPETITIVE AUDIT TEMPLATE

A Google Sheets template with a 70-point checklist of items to investigate for each of your client’s competitors. This template leaves NO stone unturned.

ADVANCED STRATEGIC INSIGHTS

Watch how we use our audit template to dive deep into competitor sites and build a strategic way ahead for clients. Learn advanced insights for how to break down competitor sites in any niche, for any client.

CLIENT PRESENTATION DECK

A 25-slide sample deck walking through key findings from the audit + next steps. Includes Ryan’s analysis of a sample client competitor audit.

4. Project Management

Stay on top of your clients, tasks, and deliverables.

5. Website Quality Audit

Assess the “quality” of your site from Google’s perspective.

Summary

The swiss army knife of SEO tools – part technical audit, part content analysis, part project plan builder. This module is available as a standalone tool for $499

What’s included?

• 11 videos
• ~2 hours of run time
• Google Sheets template to decide on ‘next steps’ for each page
• Analyzes data from Ahrefs, Google Analytics, ScreamingFrog, Search Console, SEMrush
• Client presentation template
• Client email template

WEBSITE QUALITY AUDIT

THE PERFECT SEO AUDIT

• Assess the “quality” of your site from Google’s perspective
• Easily identify and clean up low performing pages
• Improve quality and performing of key pages on your site

WAIT…WHAT IS “WEBSITE QUALITY”?

Search engines send traffic to websites they deem as “high quality”. That means a few things…

• Technically sound websites that are coded and structured according to Google Webmaster guidelines.
• Sites that satisfy “searcher intent” through relevant, authoritative, quality content.
• “Popular” websites, i.e. getting mentioned across the web.

That’s a grossly oversimplified assessment, but point is Google’s algorithm uses known metrics to assess ranking.

HOW DOES THE TOOL WORK?

SIMPLE SETUP IN GOOGLE SHEETS

All SEO audits end up in a spreadsheet, so we built the WQA to save time by running directly Google Sheets. We’ve leveraged the full potential of Sheets to pull and aggregate data like no software on the market does.

PULLS IN DATA FROM YOUR FAVORITE SEO TOOLS

The WQA pulls in data on links, KW rankings, traffic, conversions, revenue, word count, page title, SERP CTR and aggregates it at the page level. You’re left with every piece of SEO data imaginable for every URL on your website.

MAKE DATA DRIVEN DECISIONS ABOUT EVERY PAGE ON YOUR SITE

This data lets you analyze the “quality” of your pages. Use “URL actions” to determine how you’ll handle each page in your SEO campaign. Watch our step by step trainings and use cases to understand how to run this report at scale for all your clients.

6. Technical SEO Audit

5x the ticket price of your technical audits.

Summary

Deliver massively valuable technical insights to your clients, with our project plan + SEO audit scorecard. This module is available as a standalone tool for $499

TECHNICAL SEO AUDIT

ELEVATE THE BAR

• Over the shoulder training of advanced technical SEO audits on enterprise websites
• Building audit scorecards, prioritization and technical implementation project planning
• 5x the ticket price of your audit with this information

WHAT’S INCLUDED?

A guided project plan to pick apart any site’s technical performance.

TECHNICAL PROJECT PLAN

The module includes a full project plan template, with a Gantt-style chart to track deliverables across your team.

TECHNICAL SCORECARD FRAMEWORK

Steal our technical audit scorecard template to find, track and record technical issues. Use the framework to “score” difficulty and prioritize technical tasks.

TECHNICAL AUDIT TEMPLATE

The same template we use to perform advanced technical audits – taught to you by Rodrigo Stockebrand, global director of SEO for Amazon Music.

REAL CASE STUDY EXAMPLES

Over the shoulder review of audits we’ve done for clients in the past and the impact on client websites.

What’s included?

• 3 videos
• ~2 hours of run time
• Google Sheets audit scorecard template
• Google Sheets technical audit project plan
• Google Sheets template to decide on ‘next steps’ for each page

7. Keyword Research for EXISTING Pages

Find a wealth of keyword opportunities lying in plain sight.

Summary

There’s an absurd amount of keyword research data floating around. Let’s simplify that. This module is available as a standalone tool for $29

KEYWORD RESEARCH

FOR MORE CONVERSIONS

• Step by step guidance to find optimal keywords for big organic growth
• Learn to find and organize keywords by “searcher intent”
• Find a wealth of keyword opportunities with high conversion value

WHAT’S INCLUDED?

A framework for finding the right keywords, at scale.

KEYWORD RESEARCH TEMPLATE

A plug and play template that aggregates search data from multiple sources. A simple framework that collects that scales perfectly for agency work.

GET SURGICAL WITH DATA

Our keyword research template analyzes the top 3 positions in the SERPs for each keyword. Learn analyze the type of content, link power and link velocity to make optimal decisions about which keywords to target.

FIND KEYWORDS BY “INTENT”

Build out your site’s existing keyword universe by using our keyword intent stages. Match every page on your site to the right stage in the searcher’s path to convert.

KEYWORD VIZUALIZATIONS

Prioritize available keyword opportunities by potential impact, based on where in the keyword funnel you’ve decided to focus.

KEYWORD STRATEGY DECK

Show off to clients (or leadership) with our keyword research strategy deck. We’ve laid out the slides to explain the entire process, intent stages and data visualizations.

What’s included?

• 13 videos
• ~3 hours of run time
• Google Sheets keyword research template
• Client presentation template

8. Target Pages

Prioritizing a site’s “target pages” when planning your campaigns.

Summary

This Sheets file is simple, but it’s a proven way to track key pages when kicking off an SEO campaign.

We use it to prioritize the most important pages on a website based on opportunity. This module is available as a free standalone

FOCUS YOUR SEO CAMPAIGNS

TARGET PAGES

• Framework + Sheets template for prioritizing a site’s “target pages”
• Segment websites to focus on “low hanging fruit” pages
• Connects directly to output from Blueprint campaign planning templates

WHAT’S INCLUDED?

The whole target pages framework.

TARGET PAGES TEMPLATE

Focus on improving only key sections of your client’s site, rather than dividing your energy site wide. Our Sheets template helps segment websites based on priority to hyper focus your efforts.

DRAW A BASELINE FOR KW RANKINGS

Snapshot the current keyword rankings of target pages before you begin work, allowing you to clearly demonstrate your SEO progress overtime.

LINK ACQUISITION PLANNING

Use the output of the data to determine how many links each page will need. You will be able to make informed decision about link velocity and link quantity over a campaign.

What’s included?

• 4 videos
• ~30 minutes of run time
• Google Sheets target page selection template
• Written SOP

9. On Page 5EO

Master the often-ignored art of making steady on-page SEO improvements.

Summary

Learn how we map out on-page needs for a client site. Includes a Sheets template checklist and project plan breakdown. This module is available as a standalone training for $199,

BUILD YOUR FOUNDATION

ON PAGE SEO

• Learn the anatomy of a perfectly optimized page
• Writing titles, metas & content that drives rankings + conversions
• Speed up your analysis with our 3 on page SEO templates

WHAT’S INCLUDED?

Build perfectly optimized pages.

THE ON-PAGE CHECKLIST

A partially automated template that highlights areas of the site that need improvement (i.e. missing title tags, metas, etc).

DEEP TARGETING TACTICS

Learn how to map internal links, perform TF*IDF analysis and deeply optimize pages for searcher intent.

ADVANCED SEO COPYWRITING

Learn how to write perfectly optimized page titles, meta descriptions and body text for ANY type of website.

SCHEMA WRITING + IMPLEMENTATION

Our experts will walk you through how to analyze, write and implement proper schema markups for a wide range of websites.

What’s included?

• 12 videos
• ~2 hours of run time
• Google Sheets on-page optimization planner
• Client email templates

10. Content Audit

Increase crawl budget, indexation and visits from Google by “pruning” your content.

Summary

Maximize the organic performance of your content by organizing content around “pillar” and “cluster” themes and eliminating irrelevant pages. This module is available as a standalone training for $199

IMPROVE YOUR CONTENT’S

PERFORMANCE

• Increase organic traffic by tweaking content you already have
• Leverage the powerful the “pillar” and “cluster” strategy
• Drive more conversions from your blog by improving UX

WHAT’S INCLUDED?

A framework increase organic traffic to your existing content.

CONTENT AUDIT TEMPLATE

A Google Sheets file that pulls vital content data from Google Analytics, Google Search Console, Screaming Frog, Ahrefs and SEMrush to filter a list low-quality pages to prune, improve, merge or update.

PILLAR / CLUSTER STRATEGY

An incredibly important concept for content organization and performance, we cover how to build this model out for any type of website.

OVER THE SHOULDER ANALYSIS

Watch as we break down past client websites using this framework. See how to make real time decisions about how to handle content on a range of websites.

AUDIT PRESENTATION TEMPLATE

Deliver the results of your audit in style with our client presentation template, which includes a full breakdown of the audit methodology. Impress your clients or executives by giving them this complex information in a digestible format.

What’s included?

• 7 videos
• ~1.5 hours of run time
• Google Sheets template
• Client presentation and email template

11. Keyword Gap Analysis

Learn to rank for keywords currently being owned by your client’s competitors.

Summary

Analyze competitors’ keyword data from Ahrefs to suggest new keywords to attack on behalf of your clients. This module is available as a standalone training for $299

KW GAP ANALYSIS

FIND NEW OPPORTUNITIES

• Rank for keywords currently being owned by your client’s competitors
• Generate a fresh supply of content ideas
• Understand your vertical’s addressable search market

WHAT’S INCLUDED?

A repeatable framework for generating new content ideas.

KW GAP TOOL

Our Sheets template pulls in Ahrefs data from up to 5 competitor sites, and parses out the universe of keyword gaps against your client’s site.

FIND THE GAPS

The tool crosswalks competitor keyword rankings with yours to show you the keyword gaps, aka the keywords your competitors are ranking for that you are not.

BREAK DOWN THE MARKET

Parse new keywords into pillars + clusters to view the aggregate opportunity available to your client. These keyword clusters will serve as the framework for a content marketing campaign.

KEYWORD GAP REPORTING DECK

As usual, this module includes a client presentation deck + email template to share what you’ve learned. You’re able to easily present this complex information for approvals.

What’s included?

• 5 videos
• ~1/2 hour of run time
• Google Sheets template
• Client presentation

12. Content Marketing

How to create high quality content, at scale, for client campaigns.

Summary

Analyze competitors’ keyword data from Ahrefs to suggest new keywords to attack on behalf of your clients. This module is available as a standalone training for $499

CREATE CONTENT THAT RANKS

CONTENT MARKETING

• How to create high quality content (that RANKS) at massive scale
• Learn to execute multiple content tactics and type, from blogs to podcasts
• Over the shoulder strategy, creation and managing of content generation

WHAT’S INCLUDED?

This isn’t your conventional content marketing training…

PROCESS FOCUSED VIDEO TRAININGS

No fluff. Our training follows a content marketing process that’s proven to work across 100s of clients. Follow along to our videos and workbooks step by step.

ADVANCED CONCEPTS NOT PUBLISHED ANYWHERE ELSE

Are you building and optimizing your content around SERP intent? You should be. We dive deep into how to incorporate these concepts into your practice that will give you a massive leg up on the competition.

TOPIC GENERATION FRAMEWORK + TEMPLATE

An automated Google Sheets template that helps you populate and organize your content topics. We also deep dive into 3 methods teaching you exactly how to come up with topic ideas for content marketing.

CONTENT OUTLINE TEMPLATES

We don’t write our own content – it’s not a good use of time, so we outsource it. We’re able to create high impact content WITHOUT writing it solely because of the outlines our OFFSHORE team creates.

AUDIENCE PERSONA TEMPLATES

The full process to discover exactly who to speak to and how to use this data to create content that resonates and drives sales for your clients.

CONTENT STRATEGY DECK TEMPLATE

A great way to tie a professional bow on your work. We’ve put together a 14 page strategy deck template to present your work to clients (they’re going to LOVE you for it).

PRIVATE SLACK GROUP + 1 on 1 CONSULTING

Lifetime access to our Slack Channel with over 500 agency owners sharing knowledge everyday. On top of that, you’ll get access to our calendars for 1 on 1 consulting calls to work through any issues you’re having.

What’s included?

• 19 videos
• 9 hour of run time
• Content topic generation template
• Content outline templates
• Content calendar template
• Content strategy presentation template

13. Link Outreach

Learn how to build links in every niche, at scale.

Summary

The core of what we do is link outreach, not link building. Our process teaches you how to find niche relevant links and send high converting pitches to secure the link.

100% white hat, Google approved and client friendly. This module is available as a standalone training for $999

WHITE HAT LINK BUILDING

SCALE YOUR OUTREACH

• 100+ videos covering actionable link building tactics
• SOPs and process flows to execute massive outreach campaigns at scale
• Step by step trainings for link prospecting and outreach

WHY USE OUR LINK TRAINING?

A process focused, actionable system to build a lot of high quality links.

100+ ACTIONABLE VIDEOS

Broken down into 6 easy to follow modules that walk you through how to find and acquire high quality links. Videos are short, actionable and to the point – created to share with your team.

STEP BY STEP SOPs

Every video has a step by step PDF guide to download and use as a quick reference. Each guide details a specific sub process of your link building campaigns.

READY TO USE TEMPLATES

Pre built templates to help better manage your campaign. High converting email templates to help you close pitches, project management templates to help you stay organized.

SCALABLE PROSPECTING + OUTREACH

The core of what we do is link outreach, not link building. That means our process teaches you how to find niche relevant links and send high converting pitches to secure the link. Our processes are 100% white hat, Google approved and client friendly.

BUILD A LOW COST TEAM

This system is perfect for agencies looking to build a new stream of profitable income. Our processes are built to use low cost labor (in house or offshore) – simply pass these videos to your staff, our trainings will make them experts.

PRIVATE CONSULTING

Get access to our private Slack Community where hundreds of other marketers are sharing incredible insights about their link building tactics. Our moderators (led by Ryan Stewart) consistently add more content to the platform.

What’s included?

• 100+ videos covering actionable link building tactics
• Project management + email templates
• SOPs and process flows to execute massive outreach campaigns at scale
• Step-by-step trainings for link prospecting and outreach

14. SEO Reporting

The agency standard for monthly client reporting.

Summary

A 14 page, customizable Data Studio report to track campaign progress, traffic, revenue and KW growth. This module is available as a standalone training for $199

SEO REPORTING

MAKE IT YOURS

• Customizable monthly report for SEO agencies
• 14 pages of reporting templates for search marketing
• Unlimited usage, no recurring payments

WHAT’S INCLUDED

A 14 monthly SEO reporting solution that syncs with multiple data sources. Here’s a look at a few reports included.

Organic Dashboard

An intuitive dashboard dedicated to demonstrating how your organic traffic over time.

• View progress of organic traffic growth / decrease over the life of your site
• Review your site’s top “referrals” and what traffic channels are sending the most traffic
• A snapshot of your site’s top pages and engagement during that period

Mobile Breakdown

A series of reports on your organic traffic segmented by device type (mobile, desktop, tablet).

• Review the growth of organic traffic through the scope of mobile or desktop
• The top locations and demographics of your organic traffic, broken down by device
• How engagement metrics like organic bounce rate are impacted by mobile

Reports

4 pages of reporting built towards helping you understand the ROI of an SEO campaign.

• Easy to read dashboards displaying revenue metrics
• See how organic traffic is driving leads (phone calls, form submissions) and goal completions
• Understand the value of your monthly SEO spend compared to tangible ROI measurements

Seo

Dive deep into local SEO campaigns with a series of reports that shows organic performance based on location.

• See how many impressions, clicks and phone calls your Google My Business listing receives
• Track how much organic traffic coming to local landing pages is coming from your target destination
• Map the breakdown of organic traffic to locally generated leads

Keyword Visibility

Track the keyword rankings and visibility over the life your campaign with our custom Sheets file.

• Import keyword ranking data from your favorite tool (SEMrush, Ahrefs, AWR). We integrate with everything!
• Track the progress of your entire website’s visibility over time
• Hyper specific reports to focus on the keywords and target pages that matter to your campaign

Content

A custom solution to report on the number of links acquired and new pages built for a campaign.

• Syncs with our Project Management files to auto populate data
• Customize the report to your liking (or don’t use it at all)

What’s included?

• 4 videos
• ~1/2 hour of run time
• 14-page Google Data Studio template
• Google Sheets + SEMrush monthly keyword tracking template

15. Agency Staffing + Resourcing

Manage your staffing + profit margins with aplomb.

Summary

Properly matching your staffing levels to upcoming client projects is key to turning a profit as an agency.

We’ll walk through how to structure your team during different phases of growth, and ultimately how to forecast your profitability.

This module is available as a standalone training for $99

BUI

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