Sam Lifton – Price Point Report

Here is precisely what I cover in my report

– For each dollar value (like $14.xx, $27.xx, $57.xx, etc. from $4 to $99):

– When to use .95 and when to use .99

– When to use .95 instead of the whole dollar and when not to

– When to use .98 instead of .95 (very rare and powerful)

– When to use .98 instead of .99

– When it’s better to use .97 (even rarer, and more powerful, if done right)

– 18 most popular cent values (apart from .99, .95 etc.) — when you must “spice things up” so you don’t look like a cheap catalog with all prices ending in .95 or .99.

– Cent values that are most appropriate for a given price range (used for ranges like $20-$30 or $50-60, etc.) — this is useful when you need a “regular price” and a “sale price” that are close together in the same range.

– 60 most popular price points across the whole range of $4.00-$99.99 (this is good if you have absolutely no idea what price to set for some item)

– Dollar values that are most appropriate for a given price range (when to use $34 vs $39 or $74 vs $75, etc).