SEO Copywriting – Yoast

Full-impact SEO writing training

Would you like to rank higher in Google? Then you’ll need web texts that are well-written and optimized for search engines. And that’s hard – if you don’t know how to do it.

Fortunately, you can crack this skill in just 1 SEO writing course!
After this training …

• Your texts will be a breeze to read. So your audience reaches the end of every page without any effort.
• You’ll write faster and rank higher because you know how to prepare before writing. You’ll stop trusting your gut feeling in structuring your text.
• You’ll know more about picking the right keywords and topics few people are looking for. You’ll know what to write about to attract more readers.

Bottom line:
You’ll stop missing out on a lot of potential visitors.

After implementing everything you have learned in this training, your pages will be ready to rank higher. Moreover, they’ll be on topics more people are searching for. So you’ll get more visitors, who read more of your content.

What topics are covered in this SEO copywriting training?

The training consists of 6 modules, covering all steps to create awesome copy that ranks.

It’s thorough, yet sliced into convenient portions:

1. Why is SEO writing so important?
   Do you think that you are already paying enough attention to copy? You’re probably not. It’s hard to overestimate the value of copy for higher rankings. You’ll learn why the copy of your website is of great importance for SEO.
2. Find out what your audience wants to read
   To attract readers, you need to know what they want to read. Keyword research will help you determine what you could rank for and therefore what to write about. Stop guessing. Start learning the basics of keyword research yourself.
3. Setting up an article more easily
   We’ll help you structure your ideas and turn them into a logical piece of writing. This preparation phase of copywriting makes the actual writing a lot easier! On top of that, you’ll know how to make smart use of key sentences, paragraphs and headings.
4. Make your copy more pleasant to read
   You’ll discover different methods to increase the readability of your text. It’s not just about writing shorter sentences. Moreover, we’ll guide you on how to find and create a style that suits both you and your audience. The outcome: your readers get to the end of every page (and to your call to action) without any effort. And they’ll be more likely to share your content with others as well.
   
5. Editing your writing and using the Yoast SEO plugin
   We’ll provide you with some tips and tricks on how to find and improve mistakes or misspellings you might have made while writing. After this, it’s time to further optimize your text for search engines. We’ll explain the principles and you’ll see why our Yoast SEO plugin makes this super easy. For example, by suggesting where to use the keyword in your text. It’s up to you whether you get the free or Premium Yoast SEO plugin for this module.
6. Publish your text and reach your audience
   Last but not least, you’ll have to publish your content. What are the dos and don’ts for that? Which channels should you use? And how can you benefit from the same content multiple times?
7. Stay up to date forever
   We said there were 6 modules. We lied. You get a nice extra gift: free access to the mini SEO course ‘Yoast updates’. In this video series, Joost de Valk himself talks you through the latest changes in SEO, WordPress and our plugins. We’ll update you every 3 to 4 months. So you can feel comfortable knowing you are updated regularly. Forever and after.