SEO: Videos – Ian Lurie

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Ian Lurie – SEO: Videos

Description:

Google can’t search video, but that doesn’t mean you can’t optimize video for search! By applying some smart SEO strategies, you can help your videos appear higher in search results and attract more viewers over time. SEO expert Ian Lurie introduces the fundamentals of video optimization—no loopholes, just sensible strategies that capitalize on viewer engagement and good descriptive text. He shows how to optimize YouTube, Vimeo, and other listings and improve overall visibility by leveraging social media and playlists. By the end of this course, you’ll understand the most important video ranking factors and learn how to add metadata like keywords and tags, engage with viewers via comments, interpret video analytics, and build your own channel.

Topics include:

What is video SEO?
Debunking video-ranking myths
Picking a video hosting service
Researching topics and keywords
Writing a great title and descriptions
Getting viewers to subscribe and comment
Using social media to announce videos
Creating an optimized playlist and channel
Analyzing your success

Author:

Ian Lurie is CEO and founder of Portent, an internet marketing agency that has provided internet marketing, including search, social, and analytics services, since 1995.

He recently co-published the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He also wrote Conversation Marketing: Internet Marketing Strategies. He writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com, and TechCrunch.

His educational background includes a B.A. in history from UC San Diego and a degree in law from UCLA. Along the way, he’s been an amateur competitive cyclist, a bike messenger, a roof consultant, a technical writer and an Adobe FrameMaker consultant. You may find him teaching his kids to play D&D; on the weekends, or dragging his tongue on the ground as he pedals his way up Seattle’s ridiculously steep hills.

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Delivery Information

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