Social Media Marketing Tips – Carlos Gil

Learning Social Media Marketing Tips

By: Carlos Gil

Released: July 9, 2019

Level: Beginner

Duration: 57m 54s

Description

Social media marketing transcended novelty status long ago. In the modern business landscape, a healthy social media presence is a must for companies large and small. In this course, instructor Carlos Gil shares a set of quick tips for marketing your business on social media. Carlos shows how to manage a posting schedule and decide what—and where—you should post. Learn how to engage influencers and brand advocates, grow your personal brand, craft the perfect LinkedIn InMail message, boost organic Facebook reach and engagement, get more Instagram followers, and more. Along the way, he shares tricks for making your processes smooth and easy.

Contents

27 Videos

Welcome

• Growing your business with social media 54s

Social Media Marketing Tips

• LinkedIn profile optimization tips 3m 20s

• Grow your network with LinkedIn Groups 1m 37s

• Use LinkedIn to become a better thought leader 1m 54s

• How to find key prospects with LinkedIn search 59s

• Keys for writing the perfect LinkedIn InMail 1m 59s

• How often you should post on social media 1m 8s
• Personal branding must-haves to build your influence 1m 49s
• Facebook marketing: How the algorithm works 1m 34s

• Content Facebook’s algorithm gives preferential treatment to

  3m 41s
• Decide between Instagram and Snapchat for business 1m 49s

• Engage influencers, advocates, and customers of competitors 2m 24s

• Strategies to boost organic Facebook reach and engagement 1m 57s

• Storytelling/Humanizing a brand in the age of AI and bots 2m 54s

• An easy hack to reclaim lost fans on Facebook 1m 43s

• Engagement secrets used by the world’s most famous creators 2m 40s

• Building a Messenger chatbot in minutes 1m 20s

• How to run targeted Facebook ads for your business 2m 16s

• How to optimize your YouTube videos to gain views 1m 57s

• Steps to get your first 10k subscribers on YouTube 4m 18s
• Strategies to build your influence and presence on Twitter 2m 10s
• Tools to grow followers and engagement on Instagram 3m 3s

• The differences between Facebook Live and Facebook Stories 1m 15s

• How to find work as a freelancer on social media 3m 11s

• When and where to add hashtags 2m 1s

Conclusion

About Author

Carlos Gil

Carlos is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, an international keynote speaker, and an award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot, and BMC Software.

A first-generation Cuban American, Carlos’s work has been featured by Harvard Business Review, Inc., Entrepreneur, and Social Media Examiner, in addition to dozens of trade publications.

Presently, he is the CEO and founder of Gil Media Co., a full-service digital marketing firm. You can connect with Carlos on Twitter, @carlosgil83; on Instagram, @carlosgil83; or on LinkedIn.

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Sales page: https://www.linkedin.com/learning/social-media-marketing-tips-2019
Archive: https://archive.ph/wip/GHlWF

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