Andrew Southworth – Spotify Growth Machine
Learn how to build a machine that grows yours Spotify audience while you sleep, so you can get back to making music.
Many artists rely on playlist placements to promote their music on Spotify, and while you can totally do that, its unreliable and unpredictable.
Not only that, playlist listeners are NOT fans.
Often they’ll only hear your song once, never save it to their library, and never follow you. They don’t even know your name.
I know this first hand, I spent most of 2019 relying on playlist promotion to grow my Spotify, and while it got the numbers climbing they tanked as soon as the playlist dumped my track.
This method uses Facebook ads to target people most likely to enjoy your music. Most of them listen multiple times, save the song, add it to their own playlist, and follow you on Spotify.
In addition to all of this you will grow your social media following and get DM’s from people saying that they love your track.
Here’s what you’ll learn
- How to show your song directly to people who have Spotify, and like artists similar to your music
- How to drive them over to Spotify and listen to your music
- How to analyze your results and reduce your ad cost
- The differences between campaigns trying to promote a song, or grow your Spotify following
- How to retarget fans that have already shown a strong interest in your music, to reduce your ad cost for future campaigns and strengthen the artist-fan relationship
Whats Inside?
- Over 3 hours of video tutorials
- Access to a private Facebook group to ask questions
Course Curriculum
Introduction
- Facebook Group
Basics
- Current Layout(10:48)
- Most Common Campaign Types for Music(5:22)
- Campaign Structure(5:28)
- Facebook Pixel(8:51)
- Hypeddit Overview(6:46)
- How Pricing and Inventory Works(8:58)
Your First Ad
- Preparation(7:18)
- Campaign Creation(9:53)
- Analyze The Campaign(12:32)
Spotify Growth Ads
- Conversion Setup(6:28)
- Stream Growth – Initial Setup(17:52)
- NEW Jan ’21 – Current Placements(4:03)
- Stream Growth – Finishing the Setup(11:03)
- Stream Growth – Optimizations and Results(14:57)
- Follower Growth(6:38)
- Conversion Setup for ToneDen(14:14)
- Playlist Growth(10:13)
- Spotify Growth Tracker Template
- OLD Sept ’20 – Placements Update to Reduce Cost(6:56)
- NEW Targeting Expensive Countries & Niche Genres(4:33)
Fan Funnels
- What Is A Funnel?(7:30)
- Custom Audiences(14:51)
- Spotify Click Retargeting(3:12)
- Video View Retargeting(4:08)
Bonus
- Patreon Exclusive – Audience Overlap, Audience Research & More
- FB Live Streams
Instant Access Available
Product Content
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Delivery Information
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- Please Contact Us if there are any further questions or concerns you may have. We are always happy to assist!
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