Strategic Solutions Seminar – Chris Newton

Strategic Solutions Seminar

Chris Newton, Australia’s top marketing expert, hosting a live marketing strategies seminar. These are good quality recordings from a tape cassette multi pack, sold for £1,000

Tape 1:

• Introduction
• Educate People To The Value You Provide
• Chris Newton Story
• Why Should People Buy From You?
• Your ‘Magic Story’ – Hanimex Case Study
• The ‘3 Ways’ Growth Dynamic
• What Opportunities Exist To Grow A Business
• Store ‘Welcome’ – Case History
• House of Oxford – Case History
• What You Dont Measure You Cant Manage
• Travel Agency Case History

Tape 2:

• Your “Magic Story” – Creating a USP
• The “So What?” Test
• Dealing With The Issue Of Price
• Giving People “Reasons Why”
• Quotes & Proposals – Making Them Work
• Reasons Why Business Is Lost
• The Impact Of Discounting
• The 80/20 Rule
• WIIFM
• Risk Reversal
• Advertising Is Salesmanship In Print
• You Must Measure What You Do
• Headlines Are Critical To Success
• The Point Of You
• Avoid Being Clever
• Making Your Ads Direct Response
• Packaging (of) Information

Tape 3:

• Packaging (of) Information (continued)
• Yellow Pages Advertising
• The “Point of You”
• Creating A Perception Of Value
• Law of Exactness
• Soft Dollar
• Call To Action
• Answering Your Clients or Customers major Frustrations
• Summary : Headlines
• Power Words
• USP – Magic Story
• Packaging Information
• Offers
• Direct Response Philosophy
• Risk Reversal
• Law of Exactness
• News Format (editorial style)
• Testimonials
• Ask for Action and Make It Easy To Respond
• Test

Tape 4:

• Reasons Why People Buy
• Power Words
• A/B Split Testing
• Magic Story
• Referral Systems
• Business Cards
• Team Attitude

Bonus Tapes:

• Chris Newton – How To Define Your Unique Selling Proposition
• Chris Newton – How To Create A Referral System
• Chris Newton – Host Beneficiary Relationships
• Chris Newton – Superb Customer Service

Get Download Chris Newton – Strategic Solutions Seminar at Offimc.click Now!

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