James Brausch – Sufaq: Automatic Customer Support
Stop Getting Pulled Under From Time Vampires & Offer 100% Guaranteed Tech Support On Complete Auto Pilot!
Do you have others do your customer support? Notice the high turn-over rate? It’s no easier for them then it is for you. Do they ever take out their frustration on a customer before quitting? Not fun; is it?
There is a solution. We replaced our sales department with a sales letter; right? Our sales letter has an order link and automatically delivers the product; right? Why not do the same thing with customer support. Put all the common questions and their answers into a FAQ database and let the software answer your customer support inquiries.
1. Sufaq interfaces with Clickbank to be able to create new customers, automatically handle refund requests and restrict access to the thank you page. There is also a Clickbank import module to import customers that purchased before you installed this software. It doesn’t require Clickbank though. Any system that issues a receipt number could be used. If you aren’t using Clickbank, you will need to manually add customers to the system… or create your own script for that.
2. Sufaq only allows support requests from actual customers. It lets others know that customer support is only for customers. It detects refunders and let’s them know that is the reason they are no longer eligible for support.
3. Sufaq automatically handles refund requests. Before processing the refund, it verifies that your customer is within the guarantee time period, is actually a customer and hasn’t already refunded. If you use Clickbank, it even forwards an email along to Clickbank (optionally).
4. Sufaq automatically answers the question correctly about 95% of the time in our internal tests. This beats our employees and interns by about 6%. It includes a link to the FAQ in every answer, so even when it gets the answer wrong, the customer can take a look at the FAQ… or simply ask again.
5. Sufaq logs all answers and refund requests so that log files from several installations (several products) can be analyzed for the two big metrics… refund requests and new orders after customer service inquiries.
6. Sufaq allows for up to ten versions of each question (for better matching) and ten versions of each answer (for finding out what answers are most profitable). Think of it as a split test of your customer service answers.
7. Sufaq automatically generates a FAQ from the above data.
8. Sufaq has a list of common words so they can be excluded from question matching. Between this list and the 10 versions of each question, you can really fine tune the matching and perhaps get a better than 95% match rate (that was our rate in initial tests without any optimization).
9. Sufaq is 100% auto-pilot once you set it up. There are no actions required when you get a new customer (ie: a sale)… they are added to the database automagically and sent the URL to the product. There are no actions required for a refund. If a customer asks for a refund, it is automatically detected and they are given instructions to complete their refund request… all automagically. There are no actions required from you when a customer sends in a support request. They are answered automagically. You can periodically fine-tune it by adding new versions of a question from the questions you actually received, but that is entirely optional. It will improve your match rate, but non-matches are given instructions to get to the FAQ to find their own answer. Of course you are always aware of the answers given and can send another email to fine-tune the response if you wish.
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- Upon ordering the product, a delivery email with download instructions will be sent immediately to you so that you may download your files. If you log in (or create an account) prior to purchase you will also be able to access your downloads from your account dashboard.
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