The 50 Biggest Mistakes I See Information Marketers Make – Bret Ridgway

The 50 Biggest Mistakes I See Information Marketers Make

“Discover the Inside Secrets to Information Marketing Success by Avoiding the 50 Biggest Mistakes Information Marketers Make”

Information Marketing can be a tricky business. While the profit potential is enormous, a single mistake can totally derail a project or, at the least, cause you to leave thousands of dollars of profit on the table.

Alex Mandossian, renowned Internet marketer and developer of mega-hit info products like Traffic Conversion Secrets, Teleseminar Secrets, and Stick Strategy Secrets says by simply avoiding the most common Information Marketing Mistakes he has been able to turn his annual income into a monthly income in less than three years.

Simply by avoiding mistakes? You bet. Learning How to Avoid the Biggest Mistakes Information Marketers Make is Critically Important to YOUR Success!

Information Marketing Mistakes can be avoided. You can avoid them… and so can your competitors. That’s why I’ve created the comprehensive 115 Page Manual and 2 CD Course – “The 50 Biggest Mistakes I See Information Marketers Make”.

So, How Many of the 50 Biggest Information
Marketing Mistakes are YOU Making?

In this outstanding new course you’ll learn:

• How millions of dollars are left on the table by information marketers every year
  that a few simple steps in their online shopping cart could fix (See Mistake #1)
   
• How perfectionism-induced procrastination can delay revenue generation
  from a product for months (See Mistake #6)
   
• How a document you can probably write in less than 15 minutes can reduce your
  refunds dramatically and leave more money in your pocket (See Mistake #8)
   
• How the simple element of surprise can help you keep your customers
  as customers for life (See Mistake #10)
   
• How leading marketers help grow their massive lists by using their information
  product as a marketing tool also (See Mistake #20)
   
• How dangerous your own assumptions of what will work or not work can
  kill your profits on a new product launch (See Mistake #24)
   
• What “SS” means and how Alex Mandossian and Joe Polish apply them to keep
  their product in the hands of their customers (See Mistake #34)
   
• How this mistake made inadvertently by one marketer literally cost him 55,000
  of his subscribers and what you can do to avoid it. (Be sure to read the Case
  Study for Mistake #37 below)
   
• What product “real estate” is and how you can use it to sell more of your products
  and services to your customers (See Mistake #39)
   
• What one or two sentences on your website or in your sales letter can
  guarantee more sales for your information product (See Mistake #43)

This is only a snapshot of ten of the mistakes you can learn to avoid by consuming what’s
been called a “Survival Guide for Information Marketers.”

Case Study – Mistake #37

I was talking with a colleague at a recent event and he was telling me the story of how he had worked with a well-known Internet marketer who had crafted an email that was sent out to my colleague’s list of 60,000 people.

This colleague’s list was used to seeing email in a certain style, and the email that was sent had a totally different look, feel, and tone. The result? The unsubscribe requests began pouring in one after the other. When all was said and done, a list that had been built up to a nice size of 60,000 was reduced to a meager list of… just 5,000!

What’s the lesson here? It doesn’t matter if it’s an outside consultant, an employee, a ghostwriter or anyone else doing marketing writing on your behalf. You must educate them on the format and tone of all your previous correspondence with your list.

If your list has an expectation of what they’re going to see from you and you suddenly violate that expectation, then you may have the disastrous results my colleague experienced.

That’s just one sample of the practical information you’ll learn in the course “The 50 Biggest
Mistakes I See Information Marketers Make” that can save you headaches, heartaches,
and more.

This jam-packed course will also show you:

• How “do-it-yourselfers” are not saving themselves money and probably
  getting in the way of their own business growth (See Mistake #3)
   
• What product consumption is all about and what you need to put in
  place to make sure it happens (See Mistake #11)
   
• How a few days in the field each year can help you skyrocket the success
  of your information marketing business (See Mistake #13)
   
• How to avoid last minutes scrambling that can alienate customers and
  affiliates (See Mistake (#26)
   
• How a simple two minute phone call can keep your sales during a new product
  launch from being stopped dead in their tracks (See the Case Study below for
  Mistake #45)

Case Study – Mistake #45

Our company, Speaker Fulfillment Services, handled a major new information product launch last summer for a client who shall remain nameless in order to protect the innocent (or in this case, the guilty).

The client was launching a new “big box” package that was selling for a couple thousand dollars. A price point above the normal amount this company ran through their merchant account.

So, what happened? They neglected to inform their merchant account provider about their upcoming new product launch and the fact that a higher than normal average ticket price and a much larger than normal volume of business would be running through their account.

The results? Halfway through their product launch their merchant account was shut down and they were no longer able to accept any additional orders for the product online.

While I don’t know the exact figures, it was reported that by making the simple mistake of neglecting to inform their merchant account provider of their upcoming launch, this company lost hundreds of thousands of dollars in sales.

A mistake that could have been avoided by making a simple phone call.

Case Study – Mistake #17

I see it all the time. Especially with new authors. They’ve just finished their brand new book that they’re sure is going to take the world by storm. They’re sure they’ll be able to sell thousands of copies of their new book, so they get overexcited and order 5,000 copies of their book because that large of an order enables them to save a dollar or so on the printing costs of the book Then four or five pallets of the book arrive at our warehouse for storage and fulfillment.

Fast forward one year. There are still 4,850 copies of the book in our warehouse. So now the author is racking up storage fees in addition to their large cash outlay upfront to have all the books printed. But hey, they saved a dollar a book by getting 5,000 printed right out of the gate. Right?

Wrong, dead wrong. They would have been far better off to spend a little bit more per unit and apply the up front money saved to their marketing and sales efforts. 

Your “50 Biggest Mistakes I See Information Marketers Make” course contains:

• 115 Page Comprehensive manual covering all 50 mistakes as well as a detailed description of what you can do to avoid each.
• 2 Audio CDs so you can listen to the program on the go.

• New Product Development and Launch Checklist – a step by step checklist that you can use project after project that will help you make sure you don’t overlook any of the critical steps for a successful new product launch.

Digital Download Bret Ridgway – The 50 Biggest Mistakes I See Information Marketers Make at Offimc.click Now!

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