The Blog Launch Bootcamp – Jon Morrow

And here’s a little insider tidbit:

In 2016, I’m launching two new blogs as well. One of them is about writing, and the other is about self-improvement.

Guess what system I’m using to launch those?

The same one I’m teaching you in this boot camp.

You might think, “Well, that’s great, Jon. Everyone knows who you are you, so it’s easy for you to launch a new blog.”

And I’ll be straight with you…

That’s true. No question, it’s easier now than when I was a beginner.

But take a look at this:

That’s a screenshot of A Fine Parent, founded and run by Sumitha Bhandarkar.

Over the last couple of years, it’s quickly grown to become one of the most popular parenting sites online. Thousands and thousands of subscribers.

She was pretty much a total beginner when she started, but guess what system she used to launch the blog?

You betcha – the exact system I’ll be showing you in this boot camp.

So, this doesn’t just work for established pros with tons of powerful connections. It even works for beginners.

Here’s why:

It’s all about how you position your blog.

Not traffic techniques. Not writing ability. Not powerful connections.

Sure, all of those things are great, but if you have the wrong positioning, NONE of it works.

And here’s the real tragedy…

When they first come to me, 99% of my students are positioned totally wrong. I’m not talking about just a slight inconvenience, either. Positioned how they are, they have ZERO chance of succeeding.

Worse, they have topics you would think would succeed. For instance, you would think a blog targeting the millions of retiring baby boomers would be successful, right?

Wrong. It has zero chance of success.

What about a blog helping businesspeople learn Japanese? Surely that would be successful, right?

Nope. Not a chance.

I’m not guessing, either. I can show you with near mathematical certainty that neither of these blogs will succeed.

How?

I’ve developed a system for determining if a blog is viable. Once you find a promising candidate, the system also shows you how to position the blog perfectly, so people are dying to read it.

And the good news?

I’m teaching the entire system LIVE on Wednesday, December 9 at 2 PM Eastern, 11 AM Pacific. Nothing held back, nothing removed, I’ll give you every nitty-gritty detail of the system.

In a nutshell, there are three phases:

1. Choosing the Right Audience

2. Choosing the Right Topic

3. Choosing the Right Domain Name

On Wednesday, I’ll spend about an hour walking you through each phase. We’ll also do about 30 minutes of live Q&A for each phase, and you can ask us about your own audience, topic, and domain name, getting personalized advice from me and my team right there on the call.

If you’re curious, here’s a little sneak peek of what we’ll be covering:

Did you know there isn’t a successful blog for freelancers?

Sure, there are popular sites for freelance photographers, freelance writers, and other individual specialties, but there’s not one for all freelancers, despite the fact their businesses are essentially the same.

Here’s why:

A blog can’t serve more than one audience.

The reason you can’t build a popular blog for freelancers is photographers, writers, and other freelancers view themselves as totally different from each other. No matter what you do, they will refuse to be grouped together.

The same is true for lots of other audiences:

• Mothers of infants don’t like to be grouped with mothers of teenagers

• Brick-and-mortar startups don’t like to be grouped with tech startups

• Index fund investors don’t like to be grouped with commodity investors

Crazy, right?

There are quite a few important details like that. During the boot camp, I’ll give you the exact guidelines you need for choosing your audience.

You’ll learn:

• The minimum required “market size” for a viable blog audience (Hint: It’s more than 1 million. Way more.)

• The one type of audience you can never build a blog around, no matter how large it is (Couples who are engaged and preparing for a wedding fall into this category)

• The 10 best niches for any blog. If you start a blog within any of these niches, your chances of success go up at least 1,000%.

• How to know whether or not you will “click” with the audience. If you don’t like them, or they don’t like you, you’re toast from day one.

Sound good?

Well, let’s move onto Phase 2.