The Committed Enterprise (Rev. Ed.) – Hugh Davidson

Hugh Davidson – The Committed Enterprise (Rev. Ed.)

It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them.

It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others.

The text is essential reading for managers, and students of strategic organisational strategy.

REVIEW

“Ambitious in intent, meticulous in detail and penetrating in analysis, this book is alive with ideas and hard experience. Anyone who is serious about leadership in an age of uncertainty will benefit from it.” – Sir Brian Pitman, Chairman, Lloyds TSB Group (1997-2001)

“This excellent book describes how the right vision and values, well implemented, create strong commitment inside and outside organisations. Unusually for a ‘soft’ topic, it is highly practical, covering design, communication, embedding and measurement of vision and values. Essential reading for all leaders or would-be leaders.” – Professor Gordon Conway, President, The Rockefeller Foundation

“The Committed Enterprise is a must for all business leaders who want to move their organization into the future. Professor Davidson uses relevant business cases and interviews to illustrate the importance of moving beyond the words ‘vision’ and ‘values’ and toward systemic and actionable change.” – Faye Wilson, Senior Vice President, Values, The Home Depot (the world’s second biggest retailer)

“Here is a highly readable book on how to manage vision and values in a scientific yet creative way. It’s built around seven best practices, full of examples, based on over a hundred interviews with successful leaders, and equally relevant to companies and non-profits.” – Douglas Blonsky, Chief Operating Officer, New York Central Park Conservancy

“The Committed Enterprise is a must read handbook for all levels of management. Its unique format makes it easy to read and retain the key ideas.” – Leonard A. Lauder, Chairman, Estée Lauder

“This deeply impressive and original work is a ‘must read’ for all senior managers, whether in public or private sector enterprises, since it has been meticulously researched, concisely written and provides a compelling analysis of best practices that can readily be adopted and implemented. Read ‘The Committed Enterprise’ before your competitors do!” – Simon Knox, Professor of Brand Marketing, Cranfield School of Management

“Professor Davidson has captured, with a practical approach, the key to differentiation and sustainability in today’s complex market place.” – Jack Duffy, Senior Vice President, Strategy, United Parcel Service (UPS)

“Upbeat, well-illustrated, forcefully written and thoroughly practical, Davidson shows how to develop values and vision to create a winning combination. This book is a gem.” – Dr Frank Rhodes, President Emeritus, Cornell University
“It has been said that without vision, the people perish. Business leaders recognize this same imperative. Based on examples from the world’s leading enterprises, The Committed Enterprise offers the reader many creative and validated approaches on how to put value-based principles into action. This book is very through and well-researched.” – Joel Allison, President and CEO, Baylor Health Care Systems, Dallas

“The Committed Enterprise is a thoughtful and practical guide that can help an organization clearly establish its vision and values. Equally important, Professor Davidson uses real-world examples to demonstrate how those ideals can be turned into tangible assets.” – Edward Whitacre Jr., Chairman and CEO, SBC Communications (the world’s most valuable telecommunications company) –This text refers to an out of print or unavailable edition of this title.

ABOUT THE AUTHOR

Visiting Professor of Consumer Marketing, Cranfield University, UK. Fellow and past Chairman of the UK Marketing Society.

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