The Marketing Seminar: Summer Session – Seth Godin

Seth Godin – The Marketing Seminar: Summer Session

When the customer thanks you for your marketing

Most of us cringe at the thought of interrupting, hyping, and manipulating the people we’re marketing to. We don’t want to stoop to all of the high-maintenance, high-pressure, spin-filled stuff that the experts tell us we need to embrace. And we certainly don’t want to spend our lives in social media, fighting for likes and attention.

Marketing doesn’t have to be this way. It doesn’t have to be a disdainful activity, one that you do poorly, under duress.

In fact, the best marketing is something we do with people, and for them. The best marketing is thrilling, effective and generous. The best marketing is something you can learn how to do.

You can do marketing you are proud of

This 100-day seminar will teach you, inspire you and connect you to peers who will help you bring your work to a larger and more receptive audience. Most of all, you’ll discover that you don’t have to hate the marketing you do. In as little as 20 minutes a day, you can learn to make a bigger impact.

With videos, personalized exercises, and discussion, the Seminar takes 50–100 hours to complete. Try it for 10 days, we have a risk-free 100% money-back guarantee..

Includes:

• More than 50 videos, including case studies and Q&A
• 200+ questions to guide and challenge your thinking about your current work
• Exclusive supplemental materials for download
• 24/7 discussion board for personal feedback
• Peer network for discussion and team learning
• Long term access—we’ll keep everything up for months and months after the Seminar ends
• Access on mobile and desktop

Learn how to:

• Tell stories to make change happen
• Get clients, gain market share, and serve your audience
• Position your service or product so that it is truly outstanding
• Clearly see opportunities to create value in the marketplace
• Develop worthwhile products and services your audience will talk about
• Communicate in ways that resonate and spread
• Save money, save time, and grow your tribe
• Understand the massive shifts from old marketing (advertising and interruption) to the world we live in today

More customized than a book, safer than real-world testing, and proven to work

Your projects. Your questions. Your problems.

Most courses on marketing don’t talk about your projects. Most books on marketing don’t examine the details of your problems. Most webinars don’t answer your follow-up questions. And there isn’t a consultant in the world who can read your mind to help you through your confusion.

The result? You haven’t made the change that you hope to create. Maybe it’s time to try a different approach.

The Marketing Seminar is a better way forward that’s proven to work. Now in its third session, the Seminar has transformed thousands of careers, from entrepreneurs with no marketing experience to directors in established organizations.

Through more than 50 videos taught by Seth Godin released over 100 days, you learn the basic skills for successful modern marketing. But more important, the videos are paired with 200+ questions designed to guide you to new insights and strategies for your immediate work—no matter where you are in your career. All questions and answers are shared on the discussion boards—a confidential space to discuss and test out ideas with professional peers around the world, available 24/7.

The cost of hiding your voice

The best way to learn marketing is in context—by doing it, by talking about the specifics of a case. It’s possible that you haven’t found the key to making a bigger impact because there hasn’t been a learning space for you to share the particulars of your problem.

It’s also possible that you don’t feel ready to talk. I’m not ready, I’m not sure, I need to learn more before I can contribute… The problem with of all these thoughts is that no one can help you move forward until you speak up. It’s time to stop hiding.

The cost of hiding and waiting is clear. Graduates of The Marketing Seminar have already begun to see the real world transformation in their work. By thinking through the questions accompanying each video, asking questions, discussing with others, Seminar participants have found insights that have unlocked their hardest challenges and have opened doors to fresh opportunities. With the new skills and ideas, they feel prepared to lead lasting change in their companies, organizations, and communities—in ways that are ethical and effective.

The most effective way to learn marketing

That’s a big claim, and it’s true. The Marketing Seminar is structured with a proven, tested process for understanding the basics, for seeing what you’ve been overlooking, and discovering how to make change happen. This is your chance to be part of an ongoing seminar designed by Seth Godin, one of the world’s experts in marketing. Find out more about Seth’s work.

Over 100 days, you’ll engage with other students, post your work, develop your perspective and get ever closer to making the impact you seek. The best way to learn marketing is to do it, and the Seminar gives you a safe place to workshop.

Once you’ve joined the Seminar, you can start when you like and participate in any part of the Seminar that’s been posted. Plan on about 20 minutes each day, but you can work at your own pace and on your own schedule. There are no grades, no assignments with deadlines, and no tests. Just a supportive learning space, ready for you to engage on your own schedule.

Are you ready to make change happen?

This seminar is for anyone who seeks to change minds, grow share, and make change happen. Graduates include entrepreneurs, freelancers, artists, non-profit strategists, teachers, executive directors, and product managers.

The Seminar teaches you how to tell transformational stories, how to invent products and services that spread, and how to build long-term relationships with customers.

This is a seminar about a process and a practice that produces value daily. Value for you, for your clients and bosses, and most of all, for the customer. You can be proud of the work you do as a marketer.

More powerful than a textbook and far more than a series of lectures, this workshop gives you the opportunity to focus on ideas as they unfold over time—all in context of your own work. You’ll be encouraged to connect with other professionals, share your questions and ideas, and dig ever deeper.

You’re not alone

The Seminar has its own dedicated moderator, who will help focus your energy on creating marketing that works. Every week, we will upload recorded answers to some of your posted questions. There’s no 1:1 time with Seth… even better, there’s the dynamic of interacting with others on the same journey, an ongoing discussion among people who are seeking to make change happen by telling stories that resonate.

American Way Magazine called Seth “America’s Greatest Marketer.” That’s probably an exaggeration, but this seminar will help you learn what you can do to spread your ideas, change minds and make an impact.

Who is it for?

The Marketing Seminar serves everyone from freelancers to CEOs, from non-profit fundraisers to political organizers. It’s not designed for a specific role or title. It’s designed for people who want to get better at marketing so they can cause the change they seek. Is that you?

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