Traffic MBA – eCommerce Email Marketing Mastery – Ezra Firestone

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Ezra Firestone – Traffic MBA – eCommerce Email Marketing Mastery

8 figure eCommerce business owner ($18.7M 2016)

$22.5M In revenue in 2016

Lead a team of 40!

I’m just a dude, man.

LOVE this stuff.

WHAT WE’RE GOING TO COVER:

MY BEST EMAIL SEQUENCES AND HOW TO REPLICATE THEM.

HOLIDAY SALES CAMPAIGN RESULTS

FACEBOOK MESSENGER BONUS

AN OPPORTUNITY TO TRAIN WITH ME!

QUICK WIN FOR YOU !

TARGET EMAIL OPENERS + CLICKERS! 14 DAYS + 30 DAYS

The goal is to communicate with people differently based on how they’ve interacted with you.

We want to do this with every available communication platform.

And Multiple Communication Mediums.

First It Was Only Email.

These Are Still The Big Two:

Emails and Ads.

But Now We Have A Few New Channels:

Desktop Push Notifications Facebook Messenger Lists

Mobile Push Notifications

Email Automation Pillars

Content Opt-In
Standard Post Purchase
Customer Win-Back
2x Post Purchase

30% Of Your Sales SHOULD Come From Email!

Trust Builder Ideas

Social Proof (Customer Testimonials)

Science/Proof/Case Studies

Manufacturing Process Transparency

Honest Communication About Any Facet Of Business.

Content Email Ideas

Current Event Analysis

Tips/Tricks/Market Related Blog Videos/Posts

Content Related To Ownership Benefit Of Product

Funny Memes

Curated Content They Might Like Your Take On Someone Else’s Post

Offer Email Ideas

Product Announcement Sales (deadlines create urgency).

Product Cross-Sell

Open The Box / Customer Case Study

Pre-Order Campaigns

Affiliate Offerings / Product Recommendations

Things To Cover

Thank them for buying.

Let them know when the product will ship.

Tell them what to expect.

Ask them to like your Facebook fan page.

The Goal Of This Video

Introduce people to who you are.

Tell them your story.

Let them know why you created the brand.

Create intimacy & build relationship.

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Ezra Firestone - Traffic MBA - eCommerce Email Marketing Mastery

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