Unwrap Your All–Access Package – Patrick Vlaskovits

• What are the ONLY 3 reasons you should use a traditional publisher
• Why publishers handwrote him letters telling him to never write again
• How to go from fired lawyer to 3x #1 New York Times bestselling author
• How he became the first person to go from blog-to-bestseller and blog-to-movie
• 3 questions you MUST answer to figure out the book you should write
• What Pablo Picasso can teach you about making money as an author
• The #1 thing we can do to make the world a better place

• 3 Reasons how he went from college dropout in Germany to selling millions of bestselling books
• Discover why he REFUSES to write in the first person
• Why people don’t like to be sold, but they love to buy
• How he wrote a book that will outlive him
• Why you must write about how the reader wins AND make it easy for people to reach out to you
• The #1 thing all publishers care about more than anything else

• How to position yourself for media, PR and publicity opportunities
• The 5 P’s for succeeding at a high level as a media personality
• Tips and tools to boost Your presence, influence and income

• Why you should self-publish 99.99% of the time
• The #1 common theme in every good book, both fiction and nonfiction
• How you can create your own global movement
• Which social media channels are the best to create your own platform
• Why typing out the books your favorite authors have written can take your writing to the next level

• Why your book can change the lives of others
• The 4 reasons people buy books
• How YOU can get a 6-figure book advance
• How to choose between traditional and self-publishing
• 3 Elements of successful book proposals
• The #1 mistake new authors and bestselling authors make ALL the time with their proposal
• The Film at 11 Rule: Why people don’t like books as a medium for bad news
• Why now is the best time in history to be an author and anybody who says books are dead is flat-out lying to you

• Why the reason you are writing a book matters
• How ‘bookiness’ matters to your agent and publisher, and why it should matter to you
• Why knowing your book’s logline is critical to writing a good proposal
• The value in presenting information in new ways in books
• Why good agents are like consiglieres and cheerleaders

• How to become a New York Times bestselling author by accident
• Why no great book is written by one person on their own
• How to avoid burnout, stay creative, and keep energized
• What is the Speaker’s Bureaus and the secret to working with them
• The #1 most important element for a Speaker’s Success
• 3 Most important things for getting discovered as an author — it’s not what you think!

• The art, science, and quirks of an uber-successful publishing journey
• How to put yourself in the shoes of your audience and write for them
• How to manage a project, work with coauthors, and produce bestselling books

• Why you never know what you are actually interested in until you give it a try
• What it’s like working with authors such as Gary Vaynerchuk, Jon Krakauer, Seth Godin, Naomi Wolf, Spencer Johnson, Herb Boyd, J. Edward Russo and Paul Schoemaker, and Gary Klein
• Riding or Setting: Where on the wave is your book?
• What really is a ghostwriter and how they get the best book out of you
• How to get over the resistance of a ghostwriter as an author and reader
• How to think of your audience as a ghostwriter

• How to go from podcast to influential author
• Are there still opportunities in podcasting or has the ship sailed?
• Why he didn’t even know he was a WSJ bestselling author

• How to get featured in the New York Times, CNN, National Geographic, Huffington Post, The Wall Street Journal, and BBC
• The importance of creating a following before launching your book
• Why having a published book gives you more credit than your blog
• Is blogging still relevant?

• The Oprah Effect and what that could mean for your book
• Being comfortable in the public eye and starting TED Talks with dirty jokes
• Why doodling can make you a better writer

• The Ray Bard Principle of Finding the Right Audience
• 5-Frames of books you need to know NOW!
• The different types of customers and why they matter to your business
• Secret to an effective 60-second message
• How to give your readers a ridiculous amount of value
• The RIGHT way to publish a great book that sells

• Apple Design Principles: How to create a book as social object and movement
• The future of strategy, innovation and entrepreneurship
• Building a meta-communication tool and what that means for your book
• How a peer-to-peer model can growth hack global social movements

• How to use “pre-writing” to keep you from being dead in the water
• Writer’s Block is total BS, Find out why!
• Has Amazon killed the Golden Goose of serialization?
• Why you should never rule out writing fiction
• The beauty of treating writing like a science, not an art
• How to create worlds and characters that write themselves
• Discover why JK Rowling’s slammed every single one of her critics
• Can you handle the 4-minute mile of writing?

• How to think about and structure your book like a business
• The importance of finding entrepreneurial professionals to advise you
• Not a natural writer? Dictate yours instead
• Find yourself an entrepreneurial CPA with these auestions

• How to position yourself as an authority that CNN, Disney, and Penguin want to listen to
• Why you should write for your niche and nobody else
• How online courses can build an email list
• Lessons learned from Don King and Sir James Dyson
• 4 Tools you need to plan your next event

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• Why you should welcome enemies into your tribe to achieve greater success
• Masculine or Feminine: Where do your ideas fall?
• How does your Tribal Core want to be represented?
• Hacking the minds of publishers, bookstores, and bookshelves

• How he created a blog with over 10,000,000 visitors each year
• Why Amazon, NBC, GM, HP, Techcrunch, and Viacom have all come to Neil to grow their digital revenue
• Tips and tools on getting more traffic to your website TODAY
• What founding three successful startups have taught him that you can apply to marketing anything
• How to build a high-converting sales funnel
• When and how often should you email your list
• Must-Follow proccesses for growing YOUR online platform
• 5 Marketing metrics you need to track so you aren’t flying blind

• Crowdfunding Momentum: How he’s helped over 130 entrepreneurs raise over $30 million on crowdfunding platforms like Kickstarter and Indiegogo
• Getting rewards and pricing right on your crowdfunded book
• Avoid the easy mistakes that everyone makes when crowdfunding

• Why you can influence influencers from Day 1
• Picking the right medium for you: podcasts, blogs, and books
• How to have New York Times bestselling authors coming to you for advice before you ever publish your first book

• How Newsjacking can growth hack your book launch
• A Maestro Book Marketer’s Guide to Content Marketing for Book Launches
• How he marketed not one, but 20 New York Times bestselling books
• The Elements of an effective media publication pitch
• Why you MUST bake marketing and positioning into your writing

• Why you should start selling your course BEFORE you develop it
• How to avoid dreaded writer’s block when creating a course syllabus
• 3 Fail-safe methods to organize your course content
• How to avoid the Field of Dreams Mistake
• The Ugly Jerry: How you can change buyers perception from Yes or No to Which Version Should I Buy?
• How pricing helps customers decide to buy your course

• The Benjamin Franklin Principle of Asking for Favors
• Why you shouldn’t ever tell a celebrity that you’re their biggest fan
• Don’t fall into the False Familiarity Trap
• Taking care with the Trading Up Strategy
• Why YOU must give celebrities and influencers a disproportionate amount of value first
• How the Silicon Valley networks and why you should never diss the less influential

• How to build and successfully monetize your email list from scratch
• Should you 100% self-publish OR sell on Amazon?
• Your New Best Friend: Double or even Triple your revenue with a tiered pricing model
• How to build 6-figure and 7-figure infoproducts to accompany your book

• Learnings from running 7-figure launches
• Why you should repurpose your blog content
• Content is hard: How to utilize your audience to give you a creative boost for content
• Hack your product sales with targeted content
• The psychology of bad reviews and how they can improve your business
• Keep your audience engaged with online course content “dripping”

• Why Tier 1 publishers are looking for bestselling self-published books
• What you can learn from startups to market your book
• How to leverage the reach of others to propel your book and YOU

• 3 Unknown mistakes every speaker should avoid
• 6 Things you must have to become a successful speaker
• How to use the Art of Storytelling to become the best speaker!
• What is the Fundamental Foundation to a great speech
• Elements EVERY remarkable speech must incorporate
• The best way to start a powerful speech: Framing the moment

• Forget launching your own podcast to sell books
• How to get on podcasts that actually move books
• The reality of launching your own podcast
• What is a Podcast Blitzkrieg for succesful book launches

• How to write your memoir and find YOUR audience
• The evolution of stories and books in the digital age
• How to heal others and YOURSELF through your writing
• Why writing can alleviate suffering
• Non-traditional perspectives on a successful writing career

• Why finding a great book idea means throwing out many good ideas
• How to develop ideas, topics. and hooks that sell publishers
• Why timeless trumps timely and how to make your book stay relevant

• Why you should rethink the look of your book in the Digital Age
• How to User Experience (UX) your design for a killer reader experience
• The power of a collaborative team for your book

• The Bulletproof Book Launch Strategy
• 14 Principles to successfully launch a book over and over again
• How to write a killer pitch email
• Secrets to a bestselling book launch
• Product Launch 101: How to impact the RIGHT audience

• How to leverage experts in your community to contribute awesome content
• Why building selective partnerships will help you sell a ton of books
• How to develop books that your audience will use again and again
• 3 tips you need to follow if you want to succeed
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