Sarah Doody – User Research Mastery
30 DAYS TO UNDERSTAND YOUR CUSTOMERS, MAKE SMARTER PRODUCT DECISIONS, AND GROW YOUR BUSINESS.
Do you feel disconnected from your users?
- Is getting buy-in for research a struggle?
- Are you tried of your team “guessing” about which features to build?
- Do you want to use data to drive product and design decisions..
- Are you overwhelmed trying to figure out where to start when it comes to actually doing research? Tried of all that Googling?
- Do you struggle to figure out how to do research without slowing down the development process?
Do more user research & usability tests so you can create a product customers love.
INTRODUCING
User Research Mastery
A step-by-step blueprint to help you and your team do user research interviews and usability tests.
? How to get buy in for user research from executives and stakeholders.
? How to decide what to research and which method to use.
? What to write in a screener so you can talk to the right research participants.
How to find research participants on your own or with a recruiting firm.
? What you must have in a discussion guide and interview script.
? How to make sense of & present your research findings.
? How to integrate research into your UX process.
? How to make research a habit and not a one time thing.
I’m Sarah Doody, nice to meet you!
Before you ask,
YES this is my real hair!
- 2015: Founded The UX Notebook, a weekly UX email and education collective focused on helping people learn how to think like a designer.
- 2012: Went full time as self employed with my own UX consulting business.
- 2011: Co-created curriculum for and taught General Assembly’s first ever 12-week User Experience Design course.
- 2007: Moved to NYC to get started in the roller coaster world of tech startups.
CLASS CURRICULUM
- Preview
Preview & Course Trailer (4:08)
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Welcome!! Please watch this first (3:54)
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How to set yourself up for success (7:03)
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Course Community & Slack Tour (7:15)
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Office Hours (aka “UX Research Happy Hour”)
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Intro Video (1:32)
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Lesson 01: Why research matters & how to get buy in (18:42)
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Lesson 02: Types of research (16:47)
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Lesson 03: The research process (20:32)
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Your Mission: The practice project for this course (8:44)
- Preview
Intro Video (1:27)
- Start
Lesson 01: How to identify your research goals (34:43)
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Lesson 02: What are strategy interviews (12:16)
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Lesson 03: What are usability interviews (10:49)
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Lesson 04: Adapting research for your timeline and budget (19:03)
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