USP Niche Marketing – Bill Bodri

How to Write A Million Dollar USP

“No Business is Too Old, Too Ordinary, Too Established, Too Non-descript, Too Lethargic or Too ‘Out of Steam’ to Draw Life From The New and Amazing ‘Million Dollar USP Maker Manual'”

Some people claim that there is nothing special about their business and therefore it’s impossible to find any unique advantage they can promote in their ads and marketing.

In “How to Write A Million Dollar USP,” as one of the 10 ways you’ll also learn how to kick your business into a new orbit and clearly distinguish from the other “me too’s” and “we also do that’s” when you really do only have a generic business. You’ll learn how to create the perception of distinction through 3 “preemptive marketing” strategies. Preemptive marketing is the activity of telling customers about all the pains and troubles you take on their behalf even though your competitors take them as well. You’ll learn how to say things first, how to establish a product or business name that increases sales, and how to emphasize the fact that in buying from you, YOU become part of the package customers get.

In “How to Write A Million Dollar USP,” you’ll learn how to establish a marketing niche and thereby CHARGE A PREMIUM PRICE for your product or service through 6 different ways that use the power of your USP to put an end lower price negotiations forever. With a USP, you’ll actually be able to get a higher price for your services, and will be able to position yourself so that you rest secure during normal business downturns while your competition struggles.

You’ll learn why you should never build a business based upon the lowest price USP, and how this strategy may last for awhile but will ultimately doom you to failure.

You’ll learn how to UNFAILINGLY uncover the true benefit customers want — with 100% accuracy — that attracts them to YOU like bees to honey, and what HOT BUTTON will make you distinctly, uniquely and dramatically different from everyone else so that you’re the first person customers turn to when needing your product or service.

You’ll learn how to focus your USP with laserlike precision on a target market or niche, and why you’re wasting your money if you’re trying to be all things to all people, which is the conventional road to ruin. You’ll learn how to carve out a marketing niche and how to dominate that niche through a consistently promoted message that penetrates customer minds and blows away lingering sales resistance like a wave of B-52 bombs pummeling down an obstruction.

You’ll learn how to grab attention in an EXCITING way, and 16 ways to incorporate emotional voltage and use ACTION verbs in your advertising copy to inflame customer INTEREST and compel them to ACT FAST.

You’ll learn Ries and Trout’s famous 9 different strategies for differentiating a company, product or service with superior positioning and 5 ways you can even turn an ordinary commodity, like bananas, into a BRAND.

You’ll learn 32 little known ways to establish believable proof, credibility and trustworthiness for your claims — SECRETS the highest paid copywriters keep to themselves — so that at a moment’s notice customers consistently judge you worth the risk of a trial purchase. And you’ll learn 10 words you must absolutely avoid in any marketing campaigns or USP formulations, or you’ll have defeated all your work.

You’ll learn specific strategies for how to pull first time customers over their pre-purchase jitters so that they end up becoming the low cost, loyal customers who keep buying from you again and again.

You’ll learn 14 “believable reasons” you can advertise for holding a sale that will have customers rushing through your doors, because without a reason for your sale, your results will usually remain lackluster.

You’ll learn of 224 different “marketing weapons” or strategies you can use for getting your USP into the minds of your customers (radio ads, gifts, ezines, videotapes, etc.).

Not only this, but we’ll analyze step-by-step the USP of many famous brand name companies, products and services to show you how these lessons apply. Then we’ll dissect the USPs of famous service professionals, and then study dozens of examples on how to create a USP for your own situation.

Whether you are an Internet Marketer * Pizza Parlor * Webmaster * Franchisor * Restaurant * Auto Detailer * Tailor * Photographer * Coffee Shop Owner * Beauty Salon * Auto/Truck Leasing Agent * Bank Executive * Doctor * Plumber * Builder * Real Estate Broker * Flower Shop Owner * Business Consultant * Commercial Real Estate Agent * Landscaper * Commercial Tenant Rep * Advertising Agency * Architect * Contractor * Courier * Dentist * Florist * Dry Cleaner * Wholesaler * Bookstore * Bakery * Printing Shop * Chiropractor * Funeral Director * Travel Agency * Coin Dealer * Fitness Club * Health Club/Personal Trainer * Accountant * Interior Decorator * Software Programmer or Publisher * Grocery Store * Engineering Contractor * Insurance Salesman * Financial Planner * Radio Host * Heating and Air Conditioning Specialist * Private Investigator * Tanning Salon * Hotel * Astrologer * Interior/Exterior Painter * Office Equipment Company * International Trade Consultant * Limousine Driver * Physician * Internet Marketer * Office Supply Store * Jeweler * Executive Coach * Marketer * Job Seeker * Pet Shop * Lawyer * Pharmacist * Retailer * Clothier * Auto Dealer * Meeting Planner * Nutritionist * Plumber * Warehouse Storage Facility * Publisher * Carpet Cleaner * Officer Supplier * Nursing Home * Phone System Supplier/Integrator * Printer/Broker * Property Manager * Residential/Commercial Landscaper * Gardener * Motivational Speaker * Retail Business Owner * Service Business Owner * Dancing Studio * Venture Capitalist * Business Coach or Broker and MORE … you’ll find countless examples of USPs to study and model.

Don’t look for your specific business or profession on the list — Everyone can benefit! These are just randomly selected examples of the types of businesses and professions that greatly benefit from niche marketing and finding a USP. No matter what your profession or business, you can benefit too because having a USP and marketing niche is the core of establishing a competitive advantage.

As I write this I just got off the phone with Carl Turner, famous marketing consultant Jay Abraham’s chief lieutenant, who told me that the most difficult and critical step in order to help ANY BUSINESS with their marketing was to first come up with a unique selling proposition. Without a USP, he said, none of the other marketing strategies would seem to work! You’ve got to get your USP down first, and yet people don’t want to do it because they find it troublesome or just don’t know how.

So you can end up spending your money on a $25,000 seminar, $10,000 boot camp, $5,000 conference, $1,500 set of training CDs, $ 700 piece of software, or $500 doodad whatchamacallit (we’ve all been there) but they won’t work or give you with even a fraction of their value if you don’t come up with a sweet spot USP.

In the “How to Write a Million Dollar USP,” we’ll hold your hand and go step by step through ten different ways to arrive at your USP, which some people even complete in less than an hour, and we’ll have you ready for a brand new business turnaround on Monday morning! Yes, you have to use your brain cells a bit in answering some questions, but in answering those questions you WILL come up with a USP. The key is what you ask and in what way to ferret out the exact words and principles important to your customers. That’s the basis of you unique selling proposition.

“The ‘Million Dollar USP Maker Manual’ Is Exactly What It Says It Is, Not Some ‘Hot Words’ Fodder From an ‘eBook Mill.’ Think For A Moment! …
If A Unique Selling Proposition Has Produced Billion Dollar Results For Some … What Is the Least It Can Do For You? Just Formulating It Into an ‘Elevator Speech’ Alone Can Win You the New Sales and Clients You Want “

• How to uncover the “Superior Promise” inherent in your product or service that your customers are aching to experience, and the “Ultimate Advantage” and Emotional Benefits you can promise them for interacting with you
• How to turn product features into benefits through the magic of “which means” phrasing

• How to create a breakthrough, revolutionary, clear-cut, bold Wow! distinctions so that customers have a reason to buy ONLY FROM YOU instead of from anybody else — forever!
• How to become a natural monopoly that can avoid the commodity pricing pressures that end up eventually crushing most businesses (and which cause 80% of businesses to fail within 5 years)
• How to create a positive disruption in the marketplace (for you, that is) which will leave your competitors wondering what hit them and scrambling for cover as you start sucking up their customers like a vacuum cleaner on steroids
• Not one (the only one marketing consultants know), but 3 ways to play the preemptive marketing advantage game and become the only one gobbling up what was previously “fixed” market share in a generic, stable, established industry
• How to attractively position yourself so that you homestead the customer’s exact mental real estate that guarantees you “top of the mind” awareness for your goods and services, and how to develop niche marketing strategy
• When you should ever alter or change your USP, so that things don’t remain static forever, and in what direction you should change to go with the trends
• Why and how you can create an incredibly appealing value ratio of what customers get to what you charge, which will make your package “chocolately irresistible”
• The exact words and phrases you must never ever use in any USP, why you should strive to get your USP down to 7 words if you possibly can, how to use the alliterative power of three in marketing copy, and why citing specific numbers in your USP and advertisements can amplify your sales results by many fold
• Which customers you should not sell to, and why you shouldn’t be trying to appeal to everyone if you want to make more money (Some types of customers and market segments should never be touched even with a 30-foot pole)
• How just by working on crafting your USP — in a team or by yourself — can release a chain reaction of brilliance that will spread throughout your company and all your subsequent marketing efforts
• How to tap into the main thing that’s significant and relevant to customers, and how to uncover your customers’ greatest frustration to make it the center point of your business proposal

• How to perform diplomatic sales scripting tests to increase the value of the words you say to prospects, and increase the number of prospects who “convert” and buy almost as if by magic
• Since customers are cynical and don’t trust nearly anyone anymore, you’ll learn how to perfume all your marketing messages with credibility so that there’s a real reason to believe you can deliver on your promises — these 32 secret strategies (more than anyone else has ever put together) are guaranteed to ring up your sales
• Why you should never champion more than two benefits in a USP, and why promoting too many benefits makes you seem “less believable” in customer eyes … and will actually decrease your sales !
• You’ll learn how a well thought out guarantee made L.L Bean a billion dollar giant, and how it can revolutionize your results as well
• While testimonials and endorsements are usually most powerful form of social proof, you’ll learn a thousand dollar future pacing NLP sales secret that gets customers to buy when they don’t believe that your other customer stories apply to them
• You’ll learn the importance of image coherence so that customers do not make any negative “unconscious parallel assumptions” about your business that cause you to lose clients (like visiting a doctor who has a dirty waiting room and thus leaving because you believe he’s unsanitary)
• How to test your USP in a hundred different ways before committing the big capital to your idea
• How to use the 80-20 rule to find out what customers really want and then design your business so you get more of the top tier, highest profit, easiest-to-deal-with customers

• How to conduct advertising campaigns after you’ve gotten your USP down, use advertising to literally dominate a niche market, and how to avoid wasting money anymore while getting maximum impact for your advertising dollar

• How to use Chinese strategy to turn your biggest disadvantage into a competitive advantage, reposition your competitors and use a certain type of USP that turns “yin into yang” and defeats any opponent in politics

• You’ll dissect the USPs of famous international products, services, people and companies such as DeBeers diamonds, Maxwell House coffee, Avis Rent A Car, Anacin, Midas Muffler, Miller Lite, Dominos Pizza, Federal Express, Enterprise, M&M candies, Ronald Reagan, Bounty Towels, Pamper Diapers, Nyquil, Payless Shoes, Wal-Mart, Office Depot, Carl Stokes, Rolls Royce, Timex, Marlboro cigarettes, McDonalds, Burger King, Wheaties, Clairol, and KFC so that you can copy these lessons and use them to BUILD your business in the same way — going local, regional, statewide, national and then international ALL in proper time!
• You’ll go over the USPs of famous copywriters, marketers and marketing coaches such as Jay Abraham, Dan Kennedy, Joe Robson, Michel Fortin, David Frey and Jeffrey Mayer, among others.
• How to create a personal USP for managing your own image and reputation … the key to always having a job or charging more to clients … and 4 formulas for creating a personal branding statement and salable distinction in your professional field
• How to create a website USP and establish a branded web presence
• How to create USPs for cities and towns, events and locations !

• You’ll learn the proper way to do networking, with a 30-second elevator speech you’ll write yourself using a personal USP, so that other professionals start sending you “endless referrals” without your asking

Digital Download Bill Bodri – USP Niche Marketing at Offimc.click Now!

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