Welcome and Courtesy Kits – Paddi Lund

Practical Kits to facilitate implementation

Welcome and Courtesy Kits

The Welcome Book Construction Kit (AUD $497.00 ~ USD $367)

Create a never ending supply of ‘A’ customers who love doing business with you!

Everyone in business is looking for that elusive ‘perfect’ customer – the one who is pleasant to serve, loves what you do, and pays bills before they are due.

But where do you find these kinds of ‘made in heaven’ customers? How can you create them from run-of the-mill customers, and how do you keep them coming back again and again?

Dr Paddi Lund has found the answers to these questions, and they are not the answers you might expect. Paddi has a never-ending source of his ideal clients, and it is not because he lives in the ‘right’ suburb or has fantastic marketing and advertising campaigns.

In fact, Paddi does no advertising whatsoever, has taken down his signs, removed his name from the telephone book and locked his front door!

An Education System

You can use this same system in your own business. A customer education system like Paddi’s would bring you exactly the type people you want as clients.You can use it so that your present customers are pre-disposed to doing more business with you … and finding you more great new customers for your business.

Imagine, as many customers as you want – who love what you do, don’t quibble about your prices, and enjoy your company! Using your own “customer conversion system” to educate your clients will help you find these ideal people.

100% Ideal Customers

Paddi relates the Pareto Principle, or 80/20 rule, to his business. He describe how, years ago, the profit on the transactions with his ideal 20% of customers used to subsidise the time and effort it took to service the other less-than-ideal 80% of his customers.

Now that he only has ‘Ideal customers’, every customer is profitable.

Work Less – Earn More

Now Paddi has fewer clients now than he used to, and he works far fewer hours. And his business is now more profitable.

Paddi’s customers are all 100% ideal customers now because of three things his education system has been able to do for him: teach people to be better customers, help them to find other ideal customers and filter out the less ideal customers.

The Program Contains

Create ‘A’ Class customers for your business using Paddi’s Welcome Book Construction Kit including…

1. A How-to Manual that describes the benefits and philosophy of education, explains the sections you need to include in your own Customer Information Book, and takes you through the writing process with lots of tips to make writing easier.

2. The Welcome Book that Paddi sends to his clients – the book that helped him to create a ‘By Invitation Only’ dental practice. Paddi sends this book out to his clients before they visit for the first time. In it Paddi explains his philosophies of dentistry and business.

3. An Elecronic Template based on Paddi’s Welcome Book that you can download immediately and begin writing your own Book right now while your publications are being shipped.

4. Audio CD Recordings in which you can hear Paddi, in his own off-beat style, explain the philosophy behind his ideas on customer education so that you truly understand why the Welcome Book can be so powerful.

5. Extra Information Sheets that Paddi uses with his customers to continue educating them about his products and services before they have them.

The Courtesy System Tool-Kit (AUD $397.00 ~ USD $294)

Using Paddi’s Communication Tools to enhance Enjoyment, Productivity & Profitability.

In Building the Happiness-Centred Business, you read how Paddi raised his stressful unhappy business to high levels of enjoyment and efficiency by using the communication principles of the Courtesy System.

The Tool-Kit will help you through the process of implementing the Communication Tools o the Courtesy System to build a more enjoyable and productive work environment.

Everyone wants to have a happier and more profitable business, but few achieve it. The Courtesy System Tool-Kit can help you find great joy in your business and make more profit at the same time.

The Courtesy System Tool-Kit will lead you through the task of re-engineering the social structure of your business.

You will learn about:

• Creating a “long-term team”,
• Eliminating backbiting and sabotage,
• How to work more efficiently and earn greater profits,
• How to have better customers and a happier place for you to work.

From organising the introductory meeting with your team to checking the results of each performance standard, the Tool-Kit will give you detailed instructions and the resources you need to make the change to ‘happiness-centred’ work place.

The Courtesy System Tool-Kit includes…

• The Instruction Book: The basic ‘How to’ of implementing the Courtesy System Communication Tools in your own business, plus the tips and traps of which you need most be aware.
• The Resource Manual: Notes, further practical information and stories to bring alive each Performance Standard.
• A Progress Checklist: To help you gain the most benefit from the Courtesy System and guide you through the program.
• A Commitment to Happiness: This display poster will help you and your entire team take a stand and publicly make happiness in the office a goal for everyone. The tool that will help you get everyone on board and keep them committed to change.
• The Audio Recordings: In his own way Paddi describes his philosophy and his experiences along the road to happiness in business utilising the extraordinary power of his rather simple Courtesy System.

Communication Tools Action Poster

The Courtesy System Plaque contains Dr Paddi Lund’s Eight Performance Standards for effective communication in business. By having your own Courtesy System Plaques you will be placed further along the path that will lead you to a more happy, fulfilling, profitable business life.

Everyone wants to have a happier and more profitable business, but few achieve it. All the planning and thinking in the world achieves nothing until you do something.

One of the most powerful changes that you can make is to hang Courtesy System Plaques on your office walls and to place the posters in your work areas.

Show Everyone You’re Serious About Change

By displaying the Courtesy System, you will show everyone that you are earnest when you say you want a happier, more productive business.

All can see that you really want to build good relationships through effective communication.

Your people will really start to believe that the Courtesy System can work for them when they see that you, yourself, are truly committed.