Justin – Wilcox The Focus Framework
Finding Product-Market Fit is overwhelming.
The FOCUS Framework changes that.
Table of Contents
Every step you need to find Product-Market Fit.
Workbook 1: Finding Early Adopters
- Declaring Victory
- Idea Generation
- Customer Storming and Role-izing
- Who are your Early Adopters
- SCALE your Segments
- 50 ways to talk to 5 People
- Interview Channel Costing
- How to Ask for Interview
- What to Ask
- Interviewing Like a Pro
- 5 Interview Checkpoint
- You’ve Found your Early Adopters When…
Workbook 2: Offer Testing
- What is Offer Testing?
- Interview Analysis
- Problem Synthesiz
- Solution Ideation
- Offer Design
- Path to Victory
- Offer Experiment Design
- Success Metric Stoplight
- Failure Protocol
- You’ve Validated your Offer When…
Workbook 3: Currency Testing
- What is Currency Testing
- Currency Ladder
- Currency Calculator
- Currency Experiment Design
- Increasing your Conversion Rate with A/B Testing
- Increasing your Conversion Rate with Solution…
- How to Pre-Sell Anything
- Science of Pricing
- How to Test your Price
- You’ve Validated your Currency When…
Workbook 4: Utility Testing
- Utility Testing vs MVP
- What Features Should you Utility Test?
- How to Build a Utility Test
- Utility Testing Metrics
- Utility Testing Design
- Increasing Customer LifeTime Value
- Increasing your Viral Coefficient
- You’ve Validated your Utility When…
Workbook 5: Scaling
- Scaling to Victory
- Building your Dev Team
- Scaling your Solution
- Scaling your Channels
- Scaling your Segments
- You’re Finished Scaling When…
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