Writing Killer Copy for Boring Industries – InfiniteSkills, Laura Busche

Writing Killer Copy for “Boring” Industries Training Video

A Practical Training Course That Teaches Real World Skills

Duration: 0.5 hours – 4 tutorial videos

Date Released: 2016-08-17

In this project-based Writing Killer Copy for “Boring” Industries video tutorial series, you’ll quickly have relevant skills for real-world applications.

Follow along with our expert instructor in this training course to get:

• Concise, informative and broadcast-quality Writing Killer Copy for “Boring” Industries training videos delivered to your desktop
• The ability to learn at your own pace with our intuitive, easy-to-use interface
• A quick grasp of even the most complex Writing Killer Copy for “Boring” Industries subjects because they’re broken into simple, easy to follow tutorial videos

Practical working files further enhance the learning process and provide a degree of retention that is unmatched by any other form of Writing Killer Copy for “Boring” Industries tutorial, online or offline… so you’ll know the exact steps for

Description

It’s pretty easy to write compelling stories about a headline making company. But what if your company isn’t figuring out how to shoot humans from one city to the next in a giant vacuum tube or curing cancer or cracking encryption codes? What if your company is, well, kind of boring? How do you produce exciting and engaging stories about the nap-inducing enterprise? Content marketing ace Laura Busche tells you how in this video filled with tact, grace, humor, and plenty of pithy examples.

* Discover four simple questions that reveal the un-boring topics hidden inside your brand

* Explore the best techniques for identifying the right voice and tone to use in your copy

* Understand the basics of brand personality and the importance of human speak, not robot speak

* Learn to spice your content by borrowing topics from fun industries like fashion and entertainment

* See how other not-so-exciting companies tell their escape-from-snoresville stories

Laura Busche, director of content strategy at Creative Market and co-founder of the interactive agency Ozone Labs, has been working in content marketing, branding, social media, and on-line marketing since 2008. She authored the O’Reilly title “Lean Branding”; contributes regularly to Smashing Magazine and Sitepoint; and is a member of the Global Shaper program at the World Economic Forum. She holds a business degree from American University and a M.A. in design management from the Savannah College of Art and Design.

Table Of Contents

01. Writing Killer Copy for “Boring” Industries

• • 0101 Welcome to the Course
  • 0102 Finding Your Voice & Tone (Even If Your Industry Is “Boring”)
  • 0103 How to Find Your Brand’s Topics: 4 Simple Questions
  • 0104 Borrowing from Non-Boring Industries

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