Writing White Paper – 3 Part Audio Class – Michael Stelzner

AUDIO CLASS: 3-Part Series: Fundamentals of White Paper Writing, Mastering the Elements of White Paper Writing and Advanced White Paper Writing Techniques

Michael Stelzner teaches the secrets to white paper writing.

Do you want to master the art of writing white papers? Are you looking to add white paper writing to your list of skills?

White papers are in high demand. In fact, white papers are read more than any other resource, according to a recent KnowledgeStorm and MarketingSherpa study.

Do you understand how to write engaging white papers?

“Why should I care,” you wonder?

The answer is simple: Because creating excellent white papers will ultimately grow your business and advance your career.

Now you can learn practical tactics for producing effective white papers.

In an exclusive 3-part series, Michael Stelzner will reveal the secrets of white paper writing.

Get this 3-part audio class today by clicking here.

Meet Your Host

Michael Stelzner is considered by many to be the world’s leading expert on the topic of writing white papers. He is the author of the best-selling book, Writing White Papers: How to Capture Readers and Keep Them Engaged.

“There are only a handful of copywriters today who bill themselves as white paper specialists and Michael Stelzner is at the top of the list.” Robert W. Bly, author of 50 writing and marketing books.

Michael has trained major corporations, including Qualcomm and VeriSign, and has written more than 100 white papers for leading companies such as FedEx, Motorola, HP, Microsoft, SAP and Monster.

Michael is also the executive editor of the 20,000-reader WhitePaperSource Newsletter, a publication dedicated to helping people master the craft of creating white papers.

By attending this class, you’ll learn how to:

• Master the key aspects of white paper writing
• Write white papers that stand out from the crowd
• Grab eyeballs with words
• Produce quality white papers with practical, actionable steps
• Structure the core components of a white paper
• Leverage educational strategies
• Craft an engaging first page
• Design reader-focused white papers
• Compel people to read the paper
• Draw readers into the document
• Master white paper writing
• Keep readers engaged throughout your white paper
• Write the core elements of any white paper
• Develop highly relevant, reader-focused content
• Sell covertly by discussing trends
• Build affinity with readers by identifying problems
• Convince people they need to change by looking at history
• Introduce a solution without the perception of salesmanship
• Discuss benefits
• Grab readers with compelling titles
• Encourage readers to act after they read your paper
• Introduce your product, service or company without turning off readers
• Craft persuasive “What to look for when seeking a solution” lists
• Transform dry features into rich benefits
• Master white paper writing
• Keep readers engaged throughout your white paper

• White Papers Are Powerful Persuasive Tools, But…

White papers are super weapons in the marketing world.

However, white paper writing is a highly complex process.

A significant 76 percent of writers said their first white paper was either difficult or very difficult, according to a survey of nearly 600 writers conducted by WhitePaperSource.

Creating engaging white papers is an art form.

This class will equip and empower you to produce effective white papers.

The investment could change your business in a big way.

Feedback From Others Who Took This Class

“Mike’s analysis was excellent and the answers to the questions were incredibly valuable.”

“I think the class was worth my time, despite some skepticism initially. This is a relatively new field and Mike offered important, useful tips in an engaging style.”

“I liked the clarity and depth of information presented with each step, spiced with relevant and easy to follow examples, and presented with energy and passion.”

“Mike is a great expert who obviously knows his stuff and is even quite enthusiastic. He had quick answers for all the questions and spoke in language that was easy to follow.”

“The interaction between the moderator and speaker is among the best of any teleconference or Webinar I’ve attended.”

Reasons You Will Benefit From This Class

• Master the art of writing white papers
• Learn new ideas to fast-track your success
• Gain direct access to an industry leader
• Experience various viewpoints and strategies from the discussion
• Attend from the comfort of your home or office
• Class recording and transcript enable detailed study

Here’s what’s included:

1. THREE 60-minute classes,
(1) Fundamentals of White Paper Writing,
(2) Mastering the Elements of White Paper Writing and
(3) Advanced White Paper Writing Techniques
(taught by Michael Stelzner, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged)

2. A downloadable recording of each class that you can play back on your iPod, MP3 player or computer

3. A complete word-for-word transcript of each class.