Zero to $6K by Ning Li _ Austin Lee

Zero to $6K by Ning Li _ Austin Lee

Copy and Paste This 7-Sentence Email to Land Your First High-Paying Client… Skyrocket Your Copywriting Income Past $6,000 a Month…
Discover the Step-By-Step Blueprint of How to Go From Complete Beginner to Living the Dream Remote Working Lifestyle In As Little As 8 Weeks
> This client-closing template has worked for 31 out of 36 copywriting students I’ve taught it to

> It helped me quit my PhD studying elephant seals and become the chief copywriter at PaleoHacks, a multi-million dollar health company

> Today, it could be the missing link you need to make your freelance copywriting career EXPLODE, even if you have zero experience and zero connections

Freelance Copywriter,

Would you believe me if I told you I was psychic?

Bold claim, I know… but I’m a bold man.

So let me prove it by reading your mind right now.

Are you ready? Here we go…

You’ve read dozens of copywriting blogs and books.

You’ve looked at a few copywriting courses.

Hell, you may have even landed a few clients.

But you have no clue how to start making actual money…

Or how to scale up your freelance copywriting income so you can make a living off it.

Well, that’s EXACTLY what I’m here to show you today.

Today, I’m going to show you a step-by-step system to
go from complete copywriting beginner to making up
to $6,000 a month… in just 8 weeks

You see, as a freelance copywriter, all it takes is one email to change your life.

Because all you need is one high-quality client to say, “Yes, I’ll hire you”…

And… BOOM.

Thousands of dollars would be plopped into your bank account, instantly.

Enough to quit your job. Enough to transform your life.

You may think this is completely outside your reality right now…

But I promise you, it’s not.

With the template I’m about to show you, it’s absolutely possible for a beginner copywriter to achieve this in just 2 short months, and I’ll prove it to you.

> Even if you have never landed a single client in your entire life and have ZERO connections…

> Even if you’ve tried copywriting courses in the past and haven’t gotten anywhere…

> And even if you’ve sent tons of emails and messages to clients without a response.

Oh, and our system will let you get clients regardless of the economic conditions.

(With more people than ever bored & buying stuff from home — the demand for good copy has never been higher.)

This proven system lets beginner copywriters
close high-paying clients…

Using easy, step-by-step emails
with copy-and-paste templates…

This system has worked for 31 out of 36 copywriting students I’ve taught it to…

And today, it can absolutely work for YOU.

You see, since January 2017, my friend Austin and I have coached an exclusive group of 36 copywriters as part of Derek Johanson’s CopyHour Certified Coaching Program…

It was a tightly knit and closed group… with each student paying up to $5,500 to learn these secrets from us.

The majority of these students started right where you are today…

In other words, at the VERY beginning, with little to zero experience.

Yet in just a short amount of time, their lives were TRANSFORMED.

For example:

Joel B. from Denver was in our first coaching program ever, way back in 2017.

He had never written a sales page before, but by the end of the program, he had finished a $500 sales page and booked a $2,000 one.

One month later, he used the exact templates we gave him to secure a $5,000 project. Today, he’s working with one of the premier copywriting agencies in the world, writing for big names like Agora Financial and Investing Daily.

Joel second from the left, that’s me on right in the red – from our copywriting agency trip to Breckenridge, CO

Austin L. (not the coach) took the steps laid out in our method to land a full-time, remote paid salary from Wayfair.com, the multi-billion dollar furniture site.

Josh E. added $10,000 to his monthly copywriting income using our exact guidance (below – sorry for the squished text).

The majority of these students were plagued by imposter syndrome (“What if they find out I’m a fraud?!”)…

And struggled with writing copy at first.

Yet with this simple system, they overcame all of that.

They’ve quit old jobs they hated…

Discovered new lives of freedom where they get to work where and when they want…

And all they did was follow our system (down to the templates and scripts I’ll show you how to get today).

Thanks to this simple step-by-step blueprint, students have gone from boring “prison cell” desk jobs to living the dream remote working copywriter lifestyle

Simply put, CopyHour Certified Coaching has been one of the most successful freelance copywriting programs, EVER.

All we do is teach our students this simple step-by-step process…

We hand them the email templates…

And they regularly go from total newbies to making $2,000… $5,000… or even more per month in just 8 weeks.

All over our CopyHour Coaching Slack board, there are messages like these:

Students regularly send in video testimonials (without us asking!) like these:

Jonathan F. from Cape Town, South Africa — went from virtual zero to getting personally hired by Austin to write a full health funnel in the online yoga space
This coaching program has been so successful
that Derek Johanson (the owner of CopyHour) begged us to
reveal our client-closing system to more students

In truth, we didn’t want to at first.

Austin and I both write for major direct response publishing companies…

And we simply don’t have time to coach more students.

But then, Derek had a great idea…

What if we released our entire step-by-step blueprint,
complete with templates and all, to the public?

Because when news got out about how successful the program was, other writers were clamoring for the secrets.

By releasing it this way, we could make it available to more students without sinking more time into coaching.

And since it doesn’t directly involve our time, other students can get the same secrets without the $5,000+ price tag!

That’s why…

For the first time EVER, Austin and I are sharing our step-by-step formula and email templates for skyrocketing your freelance copywriting income FAST

That’s what I’m here to show you today.

And I promise you…

What I’m about to show you has the potential to absolutely change your life.

I mean, think about it…

What would it be like if you were to wake up and NOT have to sit in traffic or go to a desk job?

Want to work 3 hours a day? That’s fine.

How about taking a day off? That’s fine too.

You work when you want, and you work the hours you want.

Want to take an impromptu trip to Hawaii? Australia? Colombia?
Thailand? Greece?

No problem: just pack your laptop and go!

All the while, you’re pulling in $4,000… $6,000… even $8,000
a month by typing words on your computer & getting cash
in exchange for Google docs

Think this is outlandish and impossible?

Think again.

Because that’s the exact lifestyle me, Austin, and the majority of our students live.

Austin and I both live by the beach in sunny San Diego, California.

I eat out literally every single meal.

I work between 1-5 hours a day.

I nap and surf most afternoons.

I travel when and where I want, with infinite paid vacation days. (yes, really… PaleoHacks literally gives me these benefits – plus healthcare – to stay with them)

Here’s a picture of Austin and me with Dan Ferrari in Bali. We went for a month in August 2018, just surfing, riding scooters and writing copy.

Here’s Austin snowboarding at sunset in Hokkaido, Japan.

Here’s me taking my girlfriend on a surprise trip to Akumal, Mexico this past summer.

And it’s not just us… our students have dramatically changed their lives as well.

Joel B. was able to visit his girlfriend in Colombia with his flexible schedule.

And here, some students and I went on a trip to Santa Monica, California for a $1,500 personal development workshop.

See those few guys sitting next to me and my girlfriend?

Those were 2 of my students who started out as complete beginners, just like you.

All they did was follow the system I’m about to show you.

In other words, no matter how unlikely you think it may seem…

With this step-by-step system, this kind of lifestyle is
something YOU can absolutely achieve… in a time
frame MUCH shorter than you think

My name is Ning Li, and my friend Austin Lee and I have been CopyHour Certified Coaches for about 2 years now.

But that’s actually not our main job.

Austin and I are both full-time professional direct response copywriters.

I’m currently the lead copywriter and chief at PaleoHacks, a multi-million dollar cookbook company.

We’ve sold more Paleo and Keto cookbooks than anyone else on the internet, ever.

I’ve written controls for big health companies like Organifi, Boardroom, and New Market Health.

I’ve worked with big names like Dan Ferrari and David Deustch.

And I absolutely love my job.

The other coach, Austin, has written a sales letter that grossed over $1.7 million for Agora Financial, the biggest financial newsletter publisher on the internet.

He’s written half a dozen controls for ExercisesforInjuries.com, one of the top-selling Clickbank affiliates and owner of the Unlock Your Tight Hip Flexors offer.

He’s worked directly with A-list marketers like Aaron Winter and Joe Schriefer

Here’s Austin at dinner in St. Petersburg, FL with A-list copywriting legend, David Deutsch.

In the internet marketing space, we’ve been around long enough that we know pretty much everyone

And unlike some other “coaches”, we know exactly what copy and freelance tactics are working right now…

Because we are actively working and writing every single day.

And today, I’ll share what those tactics are.

I’ll share the strange story of how I learned all this by quitting a PhD studying elephant seals and meeting a bearded man in Hawaii.

And I’ll share how you can get the exact tactics and templates to skyrocket your freelance copywriting income by thousands of dollars a month.

Are you ready?

Ning at dinner with Stefan Georgi, co-owner of the Copy Accelerator Mastermind & widely considered the #1 health copywriter in the world. And Dan Lok’s copy chief Ed Reay.

Ning taking the mic at an elite copywriting mastermind in Austin, TX

Austin & Ning at a steak dinner compliments of Justin Goff, with Mike Schauer of Swiped.co, designer Lori Haller, David Deutsch, co-founder of Traffic & Funnels Chris Evans, our friend and star-copywriter Mike Abramov, health marketers Joey Percia & Darren Hanser
Let’s do it.

As I said, my name is Ning Li.

The tale of how I became a direct response copywriter is one of the most bizarre and unlikely stories you’ll EVER hear

… yet I give you my word, it is 100% true.

In it, there’s a critical lesson you need if you ever want to make mountains of cash with copywriting.

I, like most people, followed the traditional route that was laid out for me by society… and by my stereotypical Asian parents.

I got good grades (nearly all A’s)…

I went to an Ivy league university (Cornell, up in ice-cold upstate New York…)

I got a graduate degree in teaching, after finishing a Master’s in 4 years.

And by age 26, I had a stable job teaching high school biology in Cortland, New York.

It was then that I realized…

Man, the “real world” isn’t
all it’s cracked up to be!

In fact, (and maybe you agree) “real world” jobs kinda SUCK!

As a high school biology teacher, I had to wake up at 6:00 am every day.

I dealt with uptight parents and stressed out administration constantly.

I busted my ass day after day…

Getting home at 6 pm completely exhausted, with no energy to do anything other than eat some food and pass out.

Only to wake up, do it over and over again, and count the days until the weekend, where I would have 2 precious days to actually LIVE life.

My reward for doing all this?

A measly $30,000 a year.

In other words, I was so broke that I was eating ramen every night to save money.

I began waking up terrified that I’d blink
and one day I’d be 50 years old wondering where
the hell my life went

“This couldn’t be all there is to life,” I thought.

I thought I was at my lowest point… but then the UNTHINKABLE happened.

In rapid succession, I found out my mom had breast cancer, and my girlfriend at the time dumped me.

I hit rock bottom.

I was 27 years old… hadn’t done anything useful with my life…

And was broke, alone, depressed, and I absolutely hated the career I was stuck in.

In short, I felt like an absolute failure.

Out of desperation, I Googled “how to make money on the side.”

I fell down a deep rabbit hole… and out of the other side I found internet marketing.

It was mind-blowing to me that anyone could actually make money on the internet…

And the more I read, the more I discovered:

If you want to make money on the internet, there’s ONE
essential skill that’s more valuable than anything else

… and that’s copywriting.

The ability to persuade through words.

Copywriting is the literal fuel that powers any company earning money online.

So that’s what I started pouring all my time and energy into.

And to be honest, I didn’t get very far at first.

I made the mistake that nowadays, I see most copywriting students make:

I read a bunch of books and courses, but I had no clue how to translate that into actual paying clients…

And stone, cold cash.

Luckily, here’s where the story gets a little weird.

You see, I feel like the universe gave me a hand. Because…

A random guy on the forums started
giving me feedback on my writing…

I didn’t know that “rando” was one of
the best copywriters on the planet!

On the forum, his name was “Daniel Balboa.”

I had no clue who he was or why he was helping me…

Until one day, I stumbled across a copywriting podcast interviewing the guy.

I realized… Oh shit, this guy is actually a big deal!

His name was Dan Ferrari.

He’s written massive, internet-breaking controls at Agora Financial, the Motley Fool, Green Valley, and a slew of other big direct response companies.

He’s widely considered to be one of the best copywriters on the planet right now.

That was the beginning of a mentorship that is still going, all the way to today.

Because just a short while later, he sent me a single email that changed my life.

The email read simply:

“Hey dude. Do you want to make some money?”
My reply?

An emphatic “YES.”

From that summer on, Dan began showing me his secrets to copywriting and freelancing.

This copywriting legend showed me the secrets
to closing clients and getting big paychecks
with surprising consistency

Using the secrets he showed me, I started getting client after client.

My paychecks got bigger and bigger.

Everyone – including my family, my friends, EVERYONE – thought this copywriting thing was a waste of time…

And told me that I should just finish up my PhD.

And Dan Ferrari was the only person in my life that believed in me and told me copywriting was a worthwhile pursuit.

Thank God he did.

Because thanks to his mentorship, copywriting training, and client-closing secrest, I felt like I was finally finding my place in the world.

That fall, I did something I had been dreaming of doing for nearly 3 years

I walked into my asshole professor’s office, and I told him I quit.

Just the thought of that still brings a smile to my face

I still remember the absolute shock on his face…

And how FREE I felt afterwards.

That spring, I booked a 2 month trip to Hawaii to train with Dan (that’s where he lives).

After those 2 months, I traveled for another year or so, continuing to write for Dan and his agency the entire time…

At the end of that year, I looked at a map of the United States and asked myself:

“Where do I want to live?”

My eyes landed on San Diego.

And that’s how I got where I am today.

I thank God every day that I found copywriting…

And that I had the strength to pursue it, despite everything I went through.

After writing copy for just over a year, Derek Johanson
of CopyHour asked me to do something special for him…

You see, Derek has a program called CopyHour that teaches beginner copywriters how to improve their writing by hand-copying winning ads and sales letters.

It’s an incredibly effective program.

But, as Derek told me, there’s just one problem..

Students finish the program and learn the basics of copywriting…

But then they have no clue how to actually get clients!

In fact, as we discovered later, this is actually where 95% of beginner copywriters get stuck!

And if they learned this one simple skill, their incomes would EXPLODE and their lives would be transformed forever.

Derek told me he was looking for experienced “freelance copywriting coaches” to teach his students this one skill…

And that’s where Austin Lee and I came in.

Austin’s another copywriter who lives in San Diego, and a good friend of mine.

We both have an extensive background in the art of writing copy and the science of closing high-paying clients.

We were both trained by Dan Ferrari, and had a proven, consistent client-closing system.

So we decided to help Derek out.

We put our heads together and in a few short months, we created:

A step-by-step blueprint to take a beginner copywriter with ZERO experience…

And get them high-paying copywriting
clients in just 8 weeks

We started coaching 6 students at a time.

And the initial success was incredible.

Students were landing their dream jobs…

Skyrocketing their freelance copywriting incomes…

And living the lives they’ve always dreamed of.

Just take a look for yourself:

This program has been so successful, in fact, that other big names in internet marketing have even been chiming in:

“These dudes are the real deal! Austin & Ning have been cranking some of the profit shattering sales letters I’ve ever seen. In fact, to keep an edge with my ad agency, I make it a priority to hire them on the spot provided they’re not already overbooked.

I wish I had people of their caliber mentoring me when I was getting started. Let’s just say I estimate I would be at least 5 years ahead of the curve.”

– Dan Ferrari, World’s #1 Financial Copywriting Coach

“When Austin & Ning joined Copy Hour Class 2016, no one knew who they were. I’ve since seen them rise to superstardom & produce million dollar sales letters. I’m still baffled at how fast they’ve learned the craft. If you really want to master the art of effective copy & learn how to build your copywriting freelance business at the same time, then you owe it to yourself to check them out. Just do what they say and you’ll thank me later ”

– Derek Johanson, Founder of Copyhour.com

Honestly, it’s been so rewarding helping students transform their lives and discover an incredible new life of freedom…

Just like Dan helped me do.

Down the chain it goes, from master to student.

Today, it’s your turn.

You’ve seen the real-world results this proven freelance copywriting blueprint offers you…

How it’s helped DOZENS of writers from scraping the bottom of upwork… not having a single client to speak of… swimming in self-doubt up to their ears…

(Wondering whether they have “the right stuff” to become a successful copywriter.)

To commanding 5-figure rates from premium clients…

Working with the top 8 and 9-figure direct response businesses on the planet…

And — best of all…

Knowing with deep, real confidence they have a high-value skill they can carry with them for a LIFETIME.

We’re proud to announce the official early-bird release of:

Zero to $6K
Write Converting Copy, Get High-Paying Clients &
Kickstart Your Dream Writer’s Life in 8 Weeks

After six rounds… 50+ weeks of in-session coaching… and over 200 hours…

Coaching 36 students, many in a similar position to yourself.

We’ve now refined this proven system SIX TIMES.

(Sorry Grey Goose, you ain’t got nothing on us : )

Remember, in Round 1 — we took one writer from his parent’s basement…

To a royalty-padded seat in the #1 financial direct response agency in the world.

And that was round one!

You’ve seen what’s gone down since then…

So it’s probably no surprise to hear me say:

This is bar-none the #1 online program for freelance copywriters looking to break into the direct response world.

The first video program to show you over-the-shoulder… week-by-week…

How to master the 2 key pillars of
successful freelance copywriting

Without both, you are dead in the water.

Pillar 1: The art of writing copy

Pillar 2: The science of freelance business

Lucky for you, we cover both pillars in extensive detail.

The beauty of Zero to $6K — it teaches you both at the same time.

And listen, we know there’s other course out there, so here’s something else to consider:

The game changes fast. What worked 5 years ago… even 2 years ago… does NOT necessarily work today.

As compliance on Facebook and other ad networks tightens…

And as competition for attention increases…

The game evolves, and the copy adjusts.

This is what’s working NOW, at the highest levels of the game.

This is the most advanced, accelerated program for
the modern world of direct response

From two writers who are in the trenches: writing long-form copy every damn day for the top clients in the business.

Which means we’ll show you what’s actually working for US…

…and for our students — the next generation of up-and-coming control crushers.

* It makes no difference if you’ve only noodled around in Google Docs writing fake samples…

* If you’ve just read your second direct response book and you’d like to apply what you learned…

* Or if you’ve worked with a few clients, but don’t know how to land retainers & raise your rates.

Perhaps, you’re just frozen in a state of sheer overwhelm, and you don’t know where to start.

That’s fine too, because this proven blueprint just plain works at every level…

(Even all the way up to us coaches – it’s something I’ll use until the day I die. Austin too.)

Whether you’ve dabbled a few years ago and got busy or quit copy… or if you’re chomping at the bit to land your first client…

Zero to $6K will work for you.

And if you’re wondering what kind of results you can expect, consider this….

You already met students who added hundreds, even thousands of dollars to their bank account within a week or two of following this system…

That’s just the start.

Because by the end of the first week…

You’ll feel butterflies in your stomach. Not stemming from fear, but from a profound sense of “yes I can”…

Knowing you’re walking a path tread by others before you…

Many students write to us saying it feels like they’ve been struck by lightning.

Woken up and straightened out — now they can simply tackle the task at hand…

And do the thing that moves them to the next step, and then next.

Until these micro-steps… each easy on their own…

COMPOUNDS into something real & powerful.

You’ll literally be building assets you can use to make money now… and for a lifetime.

Like tiny twigs being gathered, then tossed on a small flame…

The steps laid out in this blueprint will start small, then grow into tangible freelance skills to get you up and running within weeks.

Let me tell you something:

It feels insanely good to captain your own ship. To finally call the shots….

Yet that’s still just the tip of the iceberg.

Because you’ll also be building relationships with people who will be friends, or colleagues, for life.

Which is a whole lot of fun, because this is not a solitary game. All the best copywriters have a blooming, colorful network of friends helping them along.

We’re inviting you to join that network right now. To help YOU along.

Does this sound like your tribe?

I can’t answer that for you.

What I can do, is show you the simple 8-week system we’ve put together for you.

It’s super easy to follow: just one video lesson each week.

(About 20 to 40 minutes each.)

While every other writer scours Amazon for the next “silver bullet” copywriting book…

… you’ll be one of the smart few on a bullet-train to real freelance success.

So let’s break down exactly what you
get week-by-week…

(Plus the special bundle of free gifts & word-for-
word templates for early-bird members)

The moment you log in, you’ll see a powerful 9-page PDF we’ve NEVER release before.

(Not even to our one-on-one students)

That’s over 2,000 words of fill-in-the-blank templates you can start using to attract, filter and close paid clients.

This is broken out into 4 “Phases”, as follows:

1. Completely Cold Client Template

2. Semi-Cold Client Template

3. How to Get a Client on the Phone

4. 27-Step Phone Sales Script to Close a Client on the Spot

And that’s just the tip of the iceberg, because this curriculum is loaded with over 5 hours of actionable, step-by-step video guidance.

(If that sounds like a lot – don’t fret – it’s only ~5 minutes per day.)

So let’s get right into the MEAT of the program, and see what’s inside…

WEEK #1: Trust the Process (It Works) [24:36]

[+] The 1 thing that sets apart our most successful students

[+] How to triple your rates overnight with ZERO stress

[+] Why “thinking small” is better than big goals (& why momentum is your ultimate friend)

[+] The ONLY benchmark you should be measuring yourself with (hint: it’s not money)

[+] Try on these free “new clothes” to INSTANTLY skyrocket your self-belief (Gary Bencivenga did this)

[+] Ning’s “Go Gangster” secret to harnessing your inner fire… and why timing is everything

WEEK #2: How to Land High Paying Clients Even
if You Have ZERO Experience [42:05]

[+] How Ning’s girlfriend — who had no experience — blew past the objections most high-paying clients have with new copywriters

[+] Why branding matters

[+] Forget the laws of “normal” jobs — they do NOT govern the laws of freelancing

[+] CAUTION: perfectionism can kill you in this game… here’s why “good enough” is better than perfect (plus how to know where the line is)

[+] Nike was right, JUST DO THE THING (like this) & watch your career take off

[+] The 3 immutable phases of client interaction (and why offering prospects “snacks” is the BEST way to take the next step)

[+] Charge this amount per email — down to the dollar — based on your skill level

[+] Afraid of taking on projects you can’t DELIVER? We explain why it’s not as scary or risky as you think

[+] How my crazy fire walk with the legend David Deutsche PROVES you can turn a shit sandwich into gold

WEEK #3: Over the Shoulder – Ning Writes an Email
from Scratch PLUS How to Outline a Sales Letter [56:47]

[+] WATCH: we transform a student’s random email idea into client-ready copy in 7 minutes

[+] What you absolutely CANNOT FORGET in your first line of email copy (non-negotiable)

[+] Non-intuitive tip to maximizing email conversions with 1 type of photo

[+] “How HARD should I sell in my email?” <<< answered

[+] 7 ways to pull great email ideas from any sales page… and pitch them to a cold client

[+] The #1 question to ask before writing a single word of copy

[+] Where to find your audience’s deepest secrets to push their hot-buttons and make them buy (not Facebook or Amazon reviews)

[+] How long to spend on research

[+] LOOK PAGE-BY PAGE INSIDE THIS DOC: research document of a winning health supplement control… the exact questions Ning asked… where he found the answers… how to do this with any project

[+] The 2-pronged mechanism approach to TRULY differentiate your product from everything else out there

[+] Why “just sitting down to write copy” is a ROOKIE MOVE (do this instead)

WEEK #4: How to Create & Foster Meaningful (& Profitable)
Relationships in the Industry [28:19]

[+] The inevitable “dip” you’ll roll up to in ANY phase of your freelancing & how to cruise through it intact

[+] The “hockey stick” success myth

[+] EASIEST way to differentiate yourself from other copywriters — this requires no skill

[+] Why learning to surf is just like copy (& just as fun when you master it)

[+] #1 mental mistake copywriters make & what NEVER to tie your self worth to

[+] The “Squeaky wheel” technique: a simple follow-up reframe Austin used to land several clients who seemed ‘dead’

[+] How books, podcasts & blogs have “mileage” you can use to squeeze more money out of everything you learn (3 specific tips for how to do this)

[+] The likeability dilemma: authentic way to build rapport… get clients who like you… and earn more working with people YOU actually like

[+] Do you forget what you learned in that last podcast? So did we: until we started using this virtuous cycle trick

WEEK #5: Funnel Architecture & the Key Pillar of
Direct Response-Driven Businesses [45:34]

[+] UNDER THE HOOD OF A $20 MIL BIZ: see real conversion numbers, click thru rates, ad spend economics of a profitable publishing business — 95% of copywriters don’t understand this

[+] CPAs… true CPAs… AOV… ROAS… and other direct response acronyms: explained

[+] Starbucks REAL success secret… why their coffee doesn’t matter… and why to laser-focus your resources on building the same asset

[+] What “customer acquisition” really means & why it makes or breaks a business

[+] The #1 motivation behind everyone in the direct response game (besides money)

[+] Little-known ways to help your client (or yourself) with optimization

[+] Why NEVER to give an ounce of energy to a “MF” result when you test copy

[+] 7-Phase funnel breakdown of an 8-figure financial publishing company

[+] Which upsell is the most important and why to focus 80% of your energy there

WEEK #6: Grease the Slope: Sentence Structure,
Grammar & Clarity — Simplified [29:09]

[+] The reason Austin loves dog-shit first drafts (seriously, here’s why to be “proud of poo”)

[+] WHEN the real magic actually happens in your copy

[+] 3 key “focus zones” when you edit & the 3 most powerful verb tenses

[+] Active vs. passive voice: simplified

[+] The 1 scenario when you should use passive voice and how to use it right

[+] Why “digestibility” is paramount to conversions

WEEK #7: Cut Your Writing Time in HALF with
These Research & Outline Hacks [43:11]

[+] A mushroom trip “a-ha” moment Ning had that melts away writing blocks

[+] Down to the bullet how Austin structured a $1.7 Million promotion for Agora Financial

[+] Why “A.V.” is a better way to structure sales letters than “order of objections”

[+] Copywriting is as much about VISUALS as WORDS — and we don’t just mean photo / video

[+] The Dig Agency’s #1 Outlining Secret to Writing a Sales Letter with Maximum Profit Power

[+] The reason I’ve not been focusing on technical copy lately & the 1 thing I AM that’s doubled my skill

[+] When to write freely without a destination in mind

[+] Why, how & when to “Conceal your hand” and suck readers deeper into your copy

[+] Line-by-line lead breakdown of a multi-million dollar control we wrote

[+] Curveball Copy: the rarely understood skill of being unexpected in your copy to boost readership and conversions

WEEK #8: Blazing Ahead: Forming

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